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NEW MEDIA ADVOCACY PROJECT INC
HUDSON, NY · EIN 900451693 · Form 990 · FY2022 · NTEE I80 · Crime & Legal-Related · Small ($100K-$1M)
revenue
$724K
expenses
$847K
net assets
$43K
employees
5
volunteers
5
program ratio
77%
mission · from form 990

IN 2022 NMAP PARTNERED WITH FOUNDATIONS AND CIVIL SOCIETY ORGANIZATIONS TO MAKE MEASURABLE PROGRESS ON COMPLEX PROBLEMS WHERE NEW NARRATIVES, REFRAMING, AND UNCONVENTIONAL APPROACHES ARE MOST NEEDED. WE CONTINUED TO FIGHT EXTRACTIVE INDUSTRY ABUSE BY USING VIDEO TO EMPOWER RURAL COMMUNITIES TARGETED FOR MINING TO DEFEND THEIR RIGHTS; CONTINUED A MENTORSHIP PROGRAM FOR LGPTQI AND BIPOC ACTIVISTS USING NARRATIVE STRATEGIES TO RESIST PETROCHEMICAL DEVELOPMENT AND IMAGINE A DIFFERENT FUTURE FOR APPALACHIA, AND LAUNCHED A MENTORSHIP PROGRAM IN ETHIOPIA.

profile · synthesized from sources

New Media Advocacy Project Inc (NMAP) works to combat extractive industry abuse by empowering rural communities with video and narrative strategies. It supports LGBTQI and BIPOC activists through mentorship programs focused on resisting petrochemical development, primarily in Appalachia, and has expanded to Ethiopia. The organization partners with foundations and civil society to reframe complex social and environmental issues.

named programs · 2 · from sources

What they call their work

Mentorship Program for LGBTQI and BIPOC Activists
Trains LGBTQI and BIPOC activists in narrative strategies to resist petrochemical development and envision alternative futures, currently active in Appalachia and Ethiopia.
Video Empowerment Initiative
Uses video production to support rural communities targeted by mining and extractive industries in defending their rights and shaping public narratives.
activities · 3 groups

What they do

  • Documentary Film Production 1 activity
    • Empowering rural communities against extractive industries through video
      Produces and uses video content to support rural communities targeted for mining, enabling them to defend their rights against abuse by extractive industries.
  • Political Leadership Training for Underrepresented Groups 1 activity
    • Mentorship program for LGBTQI and BIPOC activists in Appalachia
      Runs a mentorship program that equips LGBTQI and BIPOC activists in Appalachia with narrative strategies to resist petrochemical development and envision alternative futures.
  • Youth Leadership Development Programs 1 activity
    • Mentorship program for activists in Ethiopia
      Launched and operates a mentorship program in Ethiopia aimed at building activist capacity, though specific focus areas or populations beyond location are not detailed in the evidence.
financials · form 990 · fy2022
revenue
Total revenue$724K
Contributions & grants$577K80%
Program service revenue$147K20%
Investment income$520%
Other revenue$5
expenses
Total expenses$847K
Program expenses77%
Admin / overhead15%
Fundraising8%
Salaries & benefits$441K
Grants paid out$77K
Largest expense lineCompensation
balance sheet
Total assets$179K
Cash$146K
Investments$0
Liabilities$137K
Net assets$43K
Liquid reserves2.1 mo
2 years on record · 2020–2022 · YoY revenue -9.4%
leadership · form 990 part vii · fy2022

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
STEPHEN STEIM EXECUTIVE DIRECTOR 40 $167K
DANIELLE KRAUS OPERATIONS MANAGER 40 $94K
board members · 6
  • ADAM STOFSKY — DIRECTOR
  • CIARA MURPHY — CHAIR
  • KIM KELLER — DIRECTOR
  • MATT MURPHY — TREASURER
  • MATTHEW COLLINS-GIBSON — DIRECTOR
  • RUONA MEYER — DIRECTOR
relationships · 2

Who they work with

  • Civil society organizations Partner — Partnered with civil society organizations to make measurable progress on complex problems involving extractive industries and environmental justice.
  • Foundations Partner — Collaborated with foundations to advance work on complex problems requiring new narratives and reframing.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Narrative Strategy and Reframing for Social Change
    methodology: narrative_strategy
    By using new narratives and reframing dominant discourse, we produce more effective resistance to social and environmental injustices because narrative change shifts public understanding and empowers marginalized communities to challenge power structures.