COMMON MAPS
Map version new-york activity top-down
Main site Contact
Menu
↑ parent activity group ·
research dossier

THE ONE CLUB FOR CREATIVITY INC

NEW YORK, NY · EIN 132643358 · Form 990 · FY2023 · NTEE A20Z · Arts, Culture & Humanities · Large ($10M-$50M) · oneclub.org
revenue
$12.6M
expenses
$11.4M
net assets
$29.1M
employees
50
volunteers
26
program ratio
91%
mission · from form 990

THE ONE CLUB EXISTS TO CHAMPION AND PROMOTE EXCELLENCE IN ADVERTISING.

profile · synthesized from sources

The One Club for Creativity is a global nonprofit that champions excellence in advertising, design, and brand creativity through prestigious awards programs and educational initiatives. It organizes international competitions including The One Show, ADC Awards, and Type Directors Club (TDC) competitions, which recognize outstanding creative work across advertising, typography, and design. Revenue from entry fees funds programs that support diversity, education, and career development in the creative industries.

irs program accomplishments · form 990 part iii · fy2023

What they reported doing

  1. #1 primary $34K
    SECONDARY EVENTS HELD TO SUPPORT THE MISSION STATEMENT OF THE ORGANIZATION
  2. #2 $329K
    ONE CLUB CHINA (ADVERTISING AWARDS AND WORKSHOPS HELD OUTSIDE OF THE U.S.)
named programs · 7 · from sources

What they call their work

ADC Annual Awards
Prestigious design competition honoring excellence in craft, design, and visual communication across multiple disciplines
Next Creative Leaders
Program identifying and promoting women and non-binary creatives who demonstrate leadership and a commitment to social good
ONE Asia Creative Awards
Regional awards program celebrating creative excellence across Asia-Pacific, with annual in-person judging in a rotating host country
ONE School
Tuition-free portfolio school for diverse talent aiming to break into the creative industry, providing professional training and mentorship
The One Show
International awards competition recognizing excellence in advertising and brand creativity, with global judging and public exhibitions
Type Directors Club (TDC) Competition
Global typography competition recognizing outstanding type design, lettering, and communication design with annual awards and exhibitions
Young Ones Student Awards
Global competition for student creatives, offering recognition and exposure to emerging talent in advertising and design
activities · 6 groups

What they do

  • Photography and Creative Arts Competitions 4 activities
    • Administers ADC Young Guns competition for emerging creatives
      Runs the global ADC Young Guns competition for creatives aged 30 or younger with at least two years of professional experience, including organizing a jury of past winners and industry leaders, evaluating portfolios, and awarding winners with a custom ADC Young Guns Cube, permanent profile page, and career advancement opportunities.
    • Hosts global advertising and design awards programs
      Organizes and hosts prestigious international awards competitions including The One Show, ADC Annual Awards, TDC72, ONE Asia Creative Awards, and the 2025 One Club Awards Denver to recognize excellence in creative ideas, execution, design innovation, and craftsmanship. Events include public exhibitions, online archives, and traveling showcases of winning work.
    • Operates global portfolio review and talent development programs
      Runs Portfolio Night, the world's largest advertising portfolio review program, and the Portfolio Night All-Stars initiative, which selects top young creatives for a weeklong virtual development program and brings the winning team to New York to attend Creative Week as part of the grand prize.
    • Supports student and early-career creative talent
      Hosts the annual Young Ones Competition to identify and celebrate promising international student talent in advertising and design, and provides scholarships, workshops, and awards for high school and college students to engage with the professional creative community.
  • Artist Residencies and Studio Programs 1 activity
    • Advances diversity, equity, and inclusion in the creative industry
      Operates workforce entry programs such as Creative Boot Camps and the multicultural career fair 'Here Are All the Black People,' hosts the Where Are All The Black People symposium, and recognizes women and non-binary creatives through the Next Creative Leaders program in partnership with The 3% Movement.
  • Art Museum Funding and Support 1 activity
    • Funds creative education and professional development programs
      Reinvests revenue from global awards entries and award shows into programs that support creative education, professional development, and industry access for underrepresented and emerging talent worldwide.
  • Professional Networking Events 1 activity
    • Hosts networking and community events for creatives
      Organizes in-person and pop-up events including the A-Basin Beach Party, holiday parties at Bowlero, and members-only networking events in cities such as Atlanta, San Francisco, and Denver to foster community among creative professionals.
  • Professional Development and Standards in Marketing and Communications 1 activity
    • Organizes educational workshops and virtual events
      Hosts virtual and in-person workshops, panel discussions, and educational sessions on topics such as generative AI in creative workflows, student masterclasses, and industry trends, featuring leaders in advertising, design, and marketing. Offers on-demand access to recorded content from past events.
  • Organizational DEI Capacity Building 1 activity
    • Provides capacity-building tools and forums for industry leaders
      Convenes the One ID Diversity Council to develop strategies for improving diversity in recruitment, retention, and agency culture; develops the Diversity Score Card benchmarking tool; and organizes the Creative Leaders Retreat and Creative Summit to facilitate mentorship and discussion among influential industry leaders.
financials · form 990 · fy2023
revenue
Total revenue$12.59M
Contributions & grants$1.01M8%
Program service revenue$10.89M86%
Investment income$263K2%
Other revenue$433K
expenses
Total expenses$11.40M
Program expenses91%
Admin / overhead9%
Fundraising0%
Salaries & benefits$5.12M
Grants paid out$29K
Largest expense lineCompensation
balance sheet
Total assets$33.16M
Cash$6.49M
Investments$16.76M
Liabilities$4.09M
Net assets$29.07M
Liquid reserves24.5 mo
6 years on record · 2018–2023 · YoY revenue -15.4%
leadership · form 990 part vii · fy2023

Who runs it

paid leadership · 9
NameTitleHours/wkCompensation
KEVIN SWANEPOEL PRESIDENT 35 $819K
YAHUSHI EGAMI CHIEF OPERATING OFFICER 35 $277K
GABRIELA MIRENSKY PROGRAM DIRECTOR 35 $178K
CRYSTAL RAY DIRECTOR OF FINANCE 35 $174K
EMILY CROSSIN CHIEF GROWTH OFFICER 35 $161K
ADRIENNE LUCAS PROGRAM DIRECTOR 35 $154K
ROBERT ISHERWOOD PROGRAM DIRECTOR 35 $130K
JERROD NEW PROGRAM DIRECTOR 35 $129K
ALISON BOURDON SYSTEMS DIRECTOR 35 $124K
board members · 16
  • ANSELMO RAMOS — MEMBER
  • BRIAN COLLINS — TREASURER
  • CHRIS SERGIO — MEMBER
  • DANNY ROBINSON — MEMBER
  • FERNANDO MACHADO — MEMBER
  • GAIL ANDERSON — MEMBER
  • GLENN COLE — CHAIRPERSON
  • GREG HAHN — MEMBER
  • JIMMY SMITH — MEMBER
  • JOHN PETTY — MEMBER
  • JUDY JOHN — MEMBER
  • KEITH CARTWRIGHT — MEMBER
  • LELAND MASCHMEYER — MEMBER
  • LESLIE SIMS — SECRETARY
  • LIZ TAYLOR — MEMBER
  • MARGARET JOHNSON — MEMBER
relationships · 45

Who they work with

  • 11 Dollar Bill Partner — Sponsor of the One Club Awards Denver 2025 event.
  • 11 Dollar Bill Partner — Sponsored and co-presented the Generative AI Workshop with The One Club Denver.
  • Adobo Magazine Partner — Hosts Portfolio Night in Manila
  • Alma Partner — Hosts Portfolio Night in Miami
  • BBDO Paris Partner — Hosts Portfolio Night in Paris
  • Book 180 Partner — Hosts virtual Portfolio Night in Charleston on October 28
  • Bowlero Partner — Host venue for the One Club Denver 2025 Holiday Party.
  • CU Boulder Partner — Collaborated by showcasing student creative work at the One Club Awards Denver 2025.
  • Cactus Partner — Sponsor of the One Club Awards Denver 2025 event.
  • Chantal Jahchan Partner — Brooklyn-based illustrator and designer who created the ADC Young Guns 24 branding and YG Cube trophy.
  • Chantal Jahchan Partner — Designer of the ADC Young Guns 24 branding and YG Cube trophy, and winner of the YG23 competition.
  • Clube da Criatividade de Portugal Partner — Hosts Portfolio Night in Lisbon
  • Círculo de Creatividad Argentina Partner — Hosts Portfolio Night in Buenos Aires
  • Dagger Partner — Hosts Portfolio Night in Atlanta on October 20
  • Dieste Partner — Hosts Portfolio Night in Dallas
  • DirectorsThinkTank Partner — Production company serving as exclusive judging sponsor for the 2026 ONE Asia Creative Awards in Kuala Lumpur.
  • EstoEsMarte Partner — Hosts virtual Portfolio Night for Central America
  • Good Conduct Partner — Sponsor of the One Club Awards Denver 2025 event.
  • Goodby Silverstein & Partners Partner — Co-hosts Portfolio Night in San Francisco on October 22
  • Havas Partner — Hosts Portfolio Night in Monterrey
  • Here Are All the Black People Partner — Co-organizes a multicultural career fair to support underrepresented talent in the advertising industry.
  • Impact BBDO Partner — Hosts Portfolio Night in Dubai and Riyadh
  • Inbrax Partner — Hosts Portfolio Night in Santiago on November 17
  • Juan Carlos Pagan Partner — Created branding for Portfolio Night 2026
  • Leo Singapore Partner — Hosts Portfolio Night in Singapore on October 8
  • Level Up Partner — Provides a student masterclass in conjunction with the 2026 ONE Asia Creative Awards judging week.
  • Muma Malaysia Partner — Creative agency that developed the “Where Taste Matters” campaign for the 2026 ONE Asia Creative Awards call for entries.
  • Nissi's Entertainment Venue & Event Center Partner — Host venue for the 2025 One Club Awards Denver.
  • Odysseus Arms Partner — Co-hosts Portfolio Night in San Francisco on October 22
  • Omnicom Advertising Partner — Hosts Portfolio Night in Mumbai and virtually across India
+ 15 more
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Creative Enhancement Through Automation
    methodology: creative-enhancement-through-automation
    By integrating AI as a collaborative tool to automate repetitive tasks, creatives can focus on higher-level creative work, thereby enhancing the quality and impact of creative output because it frees human talent to engage in more strategic and innovative thinking.
  • Mentorship as a Pathway to Industry Access
    methodology: mentorship_networking-pathway
    By connecting emerging creative talent with established industry leaders through mentorship and in-person portfolio reviews, the organization creates viable pathways into the advertising industry because direct relationships with professionals reduce barriers to entry and accelerate professional growth.
  • Portfolio-Based Recognition to Elevate Emerging Talent
    methodology: portfolio-based recognition
    By using a global, cross-disciplinary, portfolio-based competition, the organization identifies and celebrates emerging creative talent, producing greater visibility and career advancement opportunities because it prioritizes demonstrated creative excellence over institutional access.
  • Reinvestment Model for Creative Community Development
    methodology: reinvestment_model
    By reinvesting all revenue—particularly from awards entries—into programs that support creative education, career development, and global access, the organization sustains and elevates the creative community because it ensures that industry success directly fuels future talent and opportunity.
  • Systemic Agency Culture Change Through Exposure and Accountability
    methodology: systemic_agency_culture_change_through_combined_exposure_and_accountability
    By combining exposure programs for underrepresented groups with systemic tools like the Diversity Score Card and Diversity Council, the organization drives lasting culture change in creative agencies because it institutionalizes diversity and inclusion rather than treating them as one-off initiatives.