irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $3K1. Running local and online Chinese enrichment program.
named programs · 6 · from sources
What they call their work
Cultural Competitions
Periodic contests in calligraphy, photography, and painting focused on Chinese cultural themes to engage young learners
Little Plum Plum Parent-Child Reading Clubs
Local reading groups organized in multiple states that facilitate family-centered Chinese language reading activities
PiPa App
Mobile application providing access to bilingual audio readings of magazine content to support language learning
PiPa Magazine
Bilingual children's magazine published bi-monthly with themed issues covering Chinese culture, history, and language; includes difficulty-rated articles, parent-child reading aids, and original content
PiPa Radio
Online audio platform offering narrated versions of magazine articles, enabling listening-based language acquisition
Tonghua Tonghua (Children's Stories and Art)
Regular magazine feature inviting original submissions from children under 13, fostering creative expression in Chinese
activities · 4 groups
What they do
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Storytelling and Literacy Resource Development 2 activities
- Operation of digital and audio content platforms for childrenProvides audio versions of magazine content through the "Little Loquat Radio" platform, accessible via WeChat and the organization’s website, and operates the PiPa bilingual audiobook app to support language learning.
- Publication and distribution of "Little Loquat" magazinePublishes "Little Loquat," a bimonthly Chinese-language children's magazine designed for children learning Chinese, and distributes it across the United States and Canada. The magazine is available via subscription and as an annual collection for purchase.
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East Asian Language and Cultural Education 1 activity
- Delivery of local and online Chinese language enrichment programsOperates local and online programs that provide Chinese language and cultural enrichment for children and families.
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Early Literacy Promotion 1 activity
- Operation of parent-child reading clubsEstablishes and runs "Little Loquat Parent-Child Reading Clubs" in multiple U.S. states, including New York, New Jersey, and Kentucky, organizing regular family-based reading events to promote bilingual literacy.
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Photography and Creative Arts Competitions 1 activity
- Organization of children's cultural and creative contestsOrganizes calligraphy, photography, and painting contests for children as part of its cultural enrichment programming.
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financials · form 990 · fy2024
revenue
Total revenue$80K
Contributions & grants$54K68%
Program service revenue$26K32%
Investment income$00%
Other revenue$0
expenses
Total expenses$97K
Program expenses41%
Admin / overhead43%
Fundraising16%
Salaries & benefits$24K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$26K
Cash$26K
Investments$0
Liabilities$3K
Net assets$23K
Liquid reserves3.2 mo
5 years on record · 2020–2024 · YoY revenue -23.5%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| JING CHENG | PRESIDENT/DIRECTOR | 40 | $23K |
board members · 2
- BING LAI — DIRECTOR
- CATHERINE JIANG — DIRCTOR
relationships · 6
Who they work with
- Amazon Partner — partner organization through which supporters can generate donations via purchases on smile.amazon.com
- Facebook Partner — Uses Facebook to share updates and engage with the community.
- Pipa Magazine Partner — Collaborates on content and audience engagement under The Noble Tree Publishing Inc.
- Pipamag.org Partner — Collaborates on content distribution and audience engagement through the Pipamag platform.
- The Noble Tree Publishing Inc Network — Organization responsible for publishing "Xiao Pipa" magazine.
- The Noble Tree Publishing Inc Network — Parent organization publishing the magazine under its imprint.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Bilingual Education for Cultural and Linguistic Developmentmethodology: bilingual_educationBy delivering bilingual Chinese-English educational content, we support dual-language development and cultural connection because accessible, linguistically balanced materials foster inclusion and identity formation in multicultural contexts.
- Child-Centered Co-Growth Modelmethodology: co-growth_with_childrenBy designing content and engagement strategies that grow alongside children, we foster sustained developmental and cultural learning because shared growth experiences between children and caregivers enhance relevance and motivation.
- Culture-Integrated Language Learningmethodology: culture-integrated language learningBy embedding Chinese cultural education within age-appropriate reading materials, we develop language proficiency and cultural identity among overseas Chinese children because cultural relevance enhances engagement and retention.
- Differentiated Reading Instruction for Inclusive Accessmethodology: differentiated reading instructionBy classifying reading materials with a five-star difficulty system, we make Chinese language content accessible to children with varying proficiency levels because tiered scaffolding supports equitable participation and developmental growth.
- Family-Engaged Reading for Intergenerational Connectionmethodology: family-engaged readingBy promoting parent-child shared reading experiences, we strengthen intergenerational communication and cultural transmission in Chinese-American families because joint engagement reinforces language learning and familial bonds.