named programs · 4 · from sources
What they call their work
Beach 21st Street Plaza Activation
Management and programming of a public plaza space to serve as a community gathering point, including events like the World Cup viewing.
Far Rock Bid
Initiative to establish a Business Improvement District in Downtown Far Rockaway to support sanitation, safety, and beautification services for local businesses.
Neighborhood 360 Program
City-funded initiative in partnership with RDRC focused on marketing, business support, and cleanliness in the Downtown Far Rockaway commercial district.
REMA4US Business Fair
Annual event highlighting local businesses in Downtown Far Rockaway, promoting economic growth and community engagement.
activities · 5 groups
What they do
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Business Improvement District Management 2 activities
- Deliver economic development and community revitalization programs on the Rockaway PeninsulaConducts economic development initiatives across the Rockaway Peninsula, including the Neighborhood 360 Program and other community development efforts focused on business support, marketing, and beautification in Downtown Far Rockaway.
- Operate Downtown Far Rockaway Business Improvement District (BID)Manages the Business Improvement District in Downtown Far Rockaway to support safety, sanitation, beautification, and economic vitality. The BID initiative, established in 2018, includes district-wide cleanliness and marketing efforts funded in part by the NYC SBS Neighborhood 360 Grant.
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Regular Membership Meetings 1 activity
- Conduct regular public meetings for community stakeholdersHolds general meetings at 1032 Beach 20th Street, lower level meeting room in Far Rockaway, to engage community members, businesses, and officials in organizational initiatives.
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Community Festival & Event Production 1 activity
- Host community events and public gatherings in Downtown Far RockawayOrganizes community events such as the annual business fair, World Cup viewing events at Beach 21st Street Plaza, and partnership celebrations, fostering community engagement and local business visibility.
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Business Member Promotion Services 1 activity
- Support local businesses through merchant association and emergency assistance programsProvides direct support to over 200 local businesses through a merchant association network, including promotional and recovery assistance such as supporting a GoFundMe campaign for DAC Unisex Beauty Salon after a storm event.
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Uncategorized 1 activity
- Recognize community contributors through awards and public acknowledgmentRecognizes businesses, elected officials, and corporate sponsors for their contributions to REMA 4 US INC and the revitalization of the Downtown Far Rockaway commercial district.
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financials · form 990 · fy2021
revenue
Total revenue$387K
Contributions & grants$344K89%
Program service revenue$13K3%
Investment income$20%
Other revenue$30K
expenses
Total expenses$336K
Program expenses76%
Admin / overhead22%
Fundraising2%
Salaries & benefits$154K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$89K
Cash$8K
Investments$0
Liabilities$42K
Net assets$47K
Liquid reserves0.3 mo
3 years on record · 2019–2021 · YoY revenue +27.0%
leadership · form 990 part vii · fy2021
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Leonor Reina | Executive Director | 40 | $71K |
board members · 5
- Alix Alize — Board Member
- Efi Maijeh — Board member
- Gregory York — Board Member
- Nancy Martinez — Chair
- Pauline Gayle — Treasurer
relationships · 11
Who they work with
- ABNY Foundation Partner — Selected REMA4US as a grantee for the World Cup for All Community Grant Program to support a community viewing event.
- DAC Unisex Beauty Salon Partner — REMA4US supported the salon by promoting a GoFundMe campaign after a storm.
- Far Rockaway/Arverne Nonprofit Coalition (FRANC) Coalition — Nonprofit coalition listed as a resource partner
- Joseph P. Addabbo Family Health Center Inc Partner — Federally qualified health center and level 3 Patient-Centered Medical Home listed as a resource partner
- NYC Department of Small Business Services Government — Supported the creation of REMA4US and the Far Rock Bid through the Neighborhood 360 program.
- NYC Department of Transportation Partner — Co-managed the Beach 21st Street Plaza development with REMA4US.
- NYS Senator James Sanders Government — State senator listed as a resource partner
- Neighborhood 360 Program Partner — Collaborated with REMA4US to launch and support the Far Rock Bid and community revitalization initiatives.
- New York Career Training School Partner — Partnered with REMA4US to host the 2022 Business for Business Fair and celebrate 10 years of service to Downtown Far Rockaway.
- Ocean Bay Community Development Corporation Partner — Community development organization listed as a resource partner
- Rockaway Development and Revitalization Corporation Partner — Partnership to guide Neighborhood 360 initiatives in Downtown Far Rockaway
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Model for Local Revitalizationmethodology: business_improvement_districtBy establishing and operating a Business Improvement District (BID), the organization drives localized economic development and improves community conditions through coordinated investment in safety, sanitation, and beautification, because organized local governance increases commercial resilience and neighborhood vitality.
- Collaborative Partnership Model for Neighborhood Revitalizationmethodology: collaborative_partnershipBy forming collaborative working groups and partnering with local organizations, the organization ensures that revitalization initiatives are inclusive and responsive, because shared governance with community stakeholders increases legitimacy, participation, and long-term sustainability of development efforts.
- Community-Driven Redevelopment with Mixed-Use Housingmethodology: community_driven_redevelopmentBy developing mixed-use affordable housing and public spaces through community-driven planning, the organization fosters equitable revitalization, because integrating housing and civic infrastructure strengthens neighborhood stability and economic opportunity.