irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $0Parade festivals confirm the mission to hold a parade, what it stands for and represents. The festival selects a queen of the parade, Miss German-American, and a rally for parade marchers.
- #2 $0Parade banquets are held the evening before the parade. Guests from the United States and Germany make speeches and are honored by the community.
named programs · 4 · from sources
What they call their work
German-American Steuben Parade
Annual parade held on the third Saturday in September along Fifth Avenue in New York City, featuring marching bands, traditional costumes, floats, and cultural groups from the U.S. and Europe
Miss German-America
Pageant that selects a cultural ambassador crowned each May, who leads the parade and participates in events throughout the year
Oktoberfest in Central Park
Annual festival featuring German music, food, and drink, held at Rumsey Playfield in Central Park as part of German-American Friendship Week
Steuben Parade Gala
Annual banquet held the evening before the parade with speeches and honors for guests from the U.S. and Germany
activities · 4 groups
What they do
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Benefit Events for Arts and Culture 4 activities
- Crown Miss German-America and her courtSelects and crowns Miss German-America and her court annually in May, who serve as cultural ambassadors and lead the Steuben Parade. This includes organizing a rally and recognition event for the honorees.
- Facilitate cultural exchange and participant support for the paradeSupports visiting band members and cultural groups from Germany and other countries through logistical and hosting support to enable participation in the annual parade and promote German-American friendship.
- Host the Steuben Parade banquet and related eventsHosts a banquet the evening before the parade for guests from the United States and Germany, featuring speeches and honors. Also organizes the Steuben Parade Gala as part of the annual event series.
- Organize and host the annual German-American OktoberfestProduces the annual German-American Oktoberfest festival at Rumsey Playfield in Central Park, recognized as the largest Oktoberfest celebration in New York City, featuring cultural programming and public attendance.
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Annual Cultural Parade Organization 2 activities
- Distribute cornflowers as part of fundraising and parade brandingConducts an annual fundraising campaign centered on the distribution of cornflowers, which are also featured on official parade merchandise including T-shirts, beer glasses, and pins.
- Organize and host the annual Steuben ParadePlans and executes the annual Steuben Parade on Fifth Avenue in New York City, a cultural celebration of German-American heritage held each September since 1957, recognized as the largest German-American parade in the United States. The parade features participants from the U.S., Germany, Austria, Switzerland, and Canada, including marching bands, dancers, floats, and cultural groups.
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Organizational Newsletter Production and Distribution 1 activity
- Manage supporter communicationsMaintains a mailing list to communicate with supporters, participants, and stakeholders throughout the year in support of the organization’s events and mission.
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Digital Communications and Content Management 1 activity
- Produce media and communications for the Steuben ParadePrepares and distributes press kits and manages press pass applications to facilitate media coverage of the Steuben Parade.
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financials · form 990 · fy2024
revenue
Total revenue$627K
Contributions & grants$356K57%
Program service revenue$00%
Investment income$272K43%
Other revenue$0
expenses
Total expenses$407K
Program expenses96%
Admin / overhead4%
Fundraising0%
Salaries & benefits$0
Grants paid out$19K
Largest expense lineOther
balance sheet
Total assets$854K
Cash$231K
Investments$622K
Liabilities$11K
Net assets$843K
Liquid reserves25.2 mo
5 years on record · 2020–2024 · YoY revenue +61.4%
leadership · form 990 part vii · fy2024
Who runs it
board members · 19
- ELKE RUGEN — Director
- ERIC HOFFMANN — Director
- FREDERICK HANSEN — Secretary
- HEINZ BUCK — Director
- HERB SEEFF — Director
- JENS RIEDEL — Director
- JOE PFEIFER — Director
- JOHN WELLENREUTHER — Director
- MICHAEL RABUS — President
- NICOLE RADSKE-MISKIEWICZ — Director
- RANDALL RATJE — Director
- RICHARD J ROM — Director
- ROBERT HUGEL — Treasurer
- ROSEMARIE BARTZICK — Director
- STEVE PURK — Director
- STFAN SCHWARZE — Director
- THOMAS HACKER — Director
- WALDEMAR STOPPACHER — Director
- WERNER PUCKHABER — Director
relationships · 7
Who they work with
- American Legion Post of the American Turners, New York Partner — Honor Guard that carries the national flags of Germany and the United States during the parade.
- Bob Radske Partner — General Chairman of the German-American Steuben Parade New York, providing leadership and public representation for the organization.
- Deutscher Club of Clark Partner — Participating organization in the Steuben Parade and host for visiting band members.
- George Washington Government — Historical figure acknowledged in connection with Baron von Steuben's service during the American Revolutionary War.
- Mayor of New York City Government — Invites the Mayor of New York City to the Annual Reception, indicating a formal civic affiliation.
- Military Academy of West Point Partner — Provides cadets from its German Language Club to lead the parade, linking to General von Steuben's legacy.
- NYPD Partner — Collaborates with NYPD for parade security and related services.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Cultural Preservation Through Arts and Folkloremethodology: cultural_preservation_through_arts_and_folkloreBy engaging in song, music, dance, literature, sports, and folkloric traditions, the organization preserves German cultural heritage and fosters a sense of common brotherhood among Americans of German descent, strengthening cultural identity through shared expressive practices.
- Public Cultural Celebration as Community Unification Strategymethodology: cultural-celebrationBy organizing large-scale public events such as parades and festivals featuring traditional costumes, music, food, and performance groups, the organization promotes German-American heritage and strengthens community ties, because shared participation in visible cultural expression reinforces collective identity and engagement.
- Symbols and Historical Commemoration to Anchor Cultural Identitymethodology: cultural-commemorationBy centering celebrations on historical figures like General von Steuben, the organization creates a symbolic foundation for German-American heritage, reinforcing cultural continuity and pride through historical narrative and commemoration.
- Transatlantic and Organizational Network Integrationmethodology: community-unification-through-cultural-participationBy uniting local German-American organizations and facilitating participation from cultural groups in Germany, the organization strengthens cultural ties across borders, because transatlantic collaboration deepens authenticity and broadens community investment in shared heritage.