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HOOK ARTS MEDIA INC

BROOKLYN, NY · EIN 133015965 · Form 990 · FY2024 · Small ($100K-$1M) · hookarts.org
revenue
$519K
expenses
$456K
net assets
$843K
employees
0
volunteers
5
program ratio
81%
mission · from form 990

PREMISED ON THE BELIEF THAT THE ARTS ARE AN EFECTIVE VEHICLE FOR PERSONAL AND SOCIAL TRANFORMATION, HOOK ARTS MEDIA UNITES ARTISTS AND COMMUNITY MEMBERS AS CO-CREATORS IN DYNAMIC CULTURAL ACTIVITIES THROUGH INNOVATIVE PERFORMING ARTS AND MEDIA EDUCATION PROGRAMS,AND RELATED SITE-SPECIFIC PERFORMANCES AND FESTIVALS. HOOK ARTS MEDIA STIMULATES THE SOCIAL IMAGINATION THROUGH ACTS OF INFORMED EXPRESSION AND CIVIC PARTICIPATION, IN THE INTEREST OF ESTABLISHING A MORE JUST AND EQUITABLE SOCIETY.

profile · synthesized from sources

Hook Arts Media empowers youth in Brooklyn through arts and media education programs that foster creative expression and civic engagement. The organization serves over-aged and under-credited high school students, primarily in transfer schools, while also offering community-based filmmaking initiatives. Programs integrate pre-production, production, and post-production training, culminating in public film screenings and festivals.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $93K
    RED HOOK FEST: HOOK ARTS MEDIA PRODUCES THE FREE, ANNUAL RED HOOK FEST WHICH SHOWCASES THE TALENTS OF LOCAL YOUTH, AND PROVIDES ACCESS TO HIGH QUALITY PROFESSIONAL PERFORMING ARTISTS.
  2. #2 $2K
    SITE-SPECIFIC PERFORMANCES: "RED HOOK IT", A FESTIVAL OF DANCE PERFORMANCES IN PARTNERSHIP WITH GOOD SHEPHERD'S ANNUAL THANKSGIVING COMMUNITY CELEBRATION (ON HIATUS DUE TO COVID-19). AS WELL AS POP-UP PERFORMANCES AT COMMUNITY EVENTS WITH THE INTENTIONS OF MAKING THE ARTS ACCESSIBLE, AND AFFORDABLE TO LOW-INCOME RED HOOK RESIDENTS AND NUTURING THE CAREERS OF EMERGING LOW-INCOME ARTISTS.
named programs · 6 · from sources

What they call their work

Brooklyn Young Adult Film Festival
Annual festival showcasing short films by creators age 25 and under, featuring screenings, panels with industry professionals, and youth-led planning through the Doc Lab Film Festival Planning Lab.
Digital Bootcamp
Introductory media program teaching filmmaking tools and techniques to youth with little or no prior experience, providing stipends during participation.
Doc Lab
Training program for beginner to intermediate filmmakers to produce cause-based documentaries, including a special cohort focused on planning the Brooklyn Young Adult Film Festival.
Film Fellows
Program that guides students through all phases of filmmaking from pre-production to post, culminating in public screenings at local media venues.
Red Hook Fest
Free annual festival in Red Hook that showcases local youth talent and provides access to professional performing artists.
Through Her Lens
Teen female film and media program for girls aged 12–18 that explores social justice issues through film, led by female mentors and culminating in a community screening and Q&A.
activities · 7 groups

What they do

  • Youth & Emerging Filmmaker Training 5 activities
    • Doc Lab cause-based documentary training program
      Trains beginner to intermediate-level filmmakers in producing cause-based documentaries across all production phases and hosts a screening event for students to present their completed films; provides minimum wage equivalent stipends to all participants.
    • Film Fellows professional development program
      Offers an intensive, multi-month program for emerging filmmakers that includes hands-on training with professional equipment, instruction in Adobe Creative Suite, career mentorship, portfolio development (resumes, demo reels, websites), support in producing a short film, and assistance securing paid positions in the film and media industry, culminating in a public screening event for industry professionals and the community.
    • Film Festival Planning Lab and Brooklyn Young Adult Film Festival
      Offers a Film Festival Planning Lab to train youth in festival programming, submissions review, marketing, event planning, and live production, culminating in the production of the Brooklyn Young Adult Film Festival, which showcases short films by filmmakers aged 25 and under and includes public screenings and expert panels.
    • Summer intensive film production program for teens and young adults
      Operates a summer intensive film production program for youth ages 16–24 in Red Hook, Brooklyn, meeting 20 hours per week, where participants receive hands-on training in camera operation, sound, lighting, and video editing software, and produce short documentary videos with full creative agency across all production phases.
    • Youth film and media program on social justice
      Runs a teen film and media program that enables participants to explore social justice issues through filmmaking, developing and producing visual narratives on community topics, with mentorship from female professionals in the film industry.
  • Community Festival & Event Production 1 activity
    • Annual Red Hook Fest and community arts festivals
      Produces the free, annual Red Hook Fest and other community festivals such as "Red Hook It" and "Red Hook Move It," featuring dance performances and pop-up arts events in partnership with local organizations to increase arts access for low-income residents and support emerging artists. Has produced free performing arts festivals in the Red Hook community for over 30 years.
  • Comprehensive K–12 Arts Education 1 activity
    • Arts education program design and implementation in public schools
      Designs, implements, and teaches arts education programs in New York City public schools through partnerships with multiple cultural organizations, delivering structured curricula and creative learning experiences to students across disciplines.
  • Arts Education Access Programs 1 activity
    • In-school multidisciplinary arts programs for transfer high school students
      Delivers a multidisciplinary arts curriculum to over-aged and under-credited high school students in NYC transfer schools through partnerships with schools like The Urban Assembly School for Law & Justice, improving student attendance, school engagement (achieving a 98% truancy reduction rate), and interest in post-secondary education or careers.
  • Film Festival and Screening Programming 1 activity
    • Public film screenings and youth film exhibitions
      Hosts public screenings of student-produced films at the conclusion of programs, at established local media venues, and through events such as the annual benefit dinner and the Brooklyn Young Adult Film Festival; also maintains a YouTube channel showcasing a comprehensive collection of student film work organized by genre.
  • Site-Specific Artistic Installations and Performances 1 activity
    • Site-specific performance productions
      Creates large-scale, site-specific performance events in Red Hook and other Brooklyn locations, including the critically recognized Angels and Accordions at Green-Wood Cemetery, which received a Certificate of Merit from the Municipal Arts Society NYC in 2010.
  • Uncategorized 2 activities
    • Adobe Premiere Pro certification prep program
      Delivers a 4-day intensive curriculum preparing participants for Adobe Premiere Pro certification, covering interface, editing, audio, graphics, color, finishing, export, and exam preparation, and provides laptops and study guides to support learning.
    • Dance for Tolerance international youth project
      Launched the Dance for Tolerance project in collaboration with the Third Millennium Foundation, bringing together marginalized youth from Colombia, Brazil, and Brooklyn to co-create and demonstrate dance-based tolerance education programs in New York City.
financials · form 990 · fy2024
revenue
Total revenue$519K
Contributions & grants$437K84%
Program service revenue$82K16%
Investment income$150%
Other revenue$48
expenses
Total expenses$456K
Program expenses81%
Admin / overhead13%
Fundraising5%
Salaries & benefits$268K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$866K
Cash$325K
Investments$0
Liabilities$24K
Net assets$843K
Liquid reserves8.6 mo
4 years on record · 2020–2024 · YoY revenue -35.0%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
MARTHA BOWERS Executive Dir. 40 $53K
board members · 8
  • AUDREY ANASTASI — Secretary
  • CHRISTOPHER BROWN — Board Member
  • CORINTHIA CARTER — Board Member
  • ELISE BERNHARDT — Treasurer
  • KAMAU WARE — Board Member
  • LOURIC RANKIN — Board Member
  • NYEEMA BAILEY — Board Member
  • SAM SILLS — President
relationships · 23

Who they work with

  • Boiling River Productions Partner — Film production company co-owned by Natasha Rivera, featured through her participation in the festival panel.
  • Brooklyn Arts Exchange Partner — Partnered to design and deliver arts education programs in New York City public schools.
  • Brooklyn Young Adult Film Festival Partner — Collaborative initiative produced by Doc Lab participants as part of a special cohort program.
  • COUNCIL OF THE ARTS, NEW YORK Funder — Local government arts agency providing financial support.
  • Dance Theatre Etcetera Partner — Collaborates on community arts programs and cultural events in Red Hook.
  • Dancing in the Streets Partner — Partnered to design and deliver arts education programs in New York City public schools.
  • ENGAGING DANCE AUDIENCES: A PROGRAM OF DANCE USA Funder — Funder supporting dance audience engagement initiatives.
  • GBX - GOWANUS BAY TERMINAL Funder — Corporate or community sponsor supporting arts initiatives.
  • Good Shepherd Partner — Partnered on "Red Hook It" and "Red Hook Move It" dance festivals during the Annual Thanksgiving Community Celebration.
  • Good Shepherd Services Partner — Collaborates on the Digital Boot Camp summer film production program for youth.
  • Julia Campbell Partner — Co-hosted a panel on vertical filmmaking and social-first strategies at the Brooklyn Young Adult Film Festival.
  • Lincoln Center Institute Partner — Partnered to design and deliver arts education programs in New York City public schools.
  • NATIONAL ENDOWMENT FOR THE ARTS Funder — Primary funder supporting arts programming initiatives.
  • Natasha Rivera Partner — Lead panelist for 'Micro-Budget Short, Big Budget Plan' sharing filmmaking strategies at the festival.
  • Roku Long Partner — Co-hosted a panel on vertical filmmaking and social-first strategies at the Brooklyn Young Adult Film Festival.
  • SHELLEY & DONALD RUBIN FOUNDATION Funder — Private foundation funding arts and social justice programs.
  • South Brooklyn Community High School Partner — Collaborates on the Digital Boot Camp summer film production program for youth.
  • The Urban Assembly School for Law & Justice Partner — School partner collaborating on arts education programming.
  • Third Millennium Foundation Partner — Collaborated on the launch of the Dance for Tolerance project engaging youth from multiple countries.
  • YouTube Partner — Hosts student film work on its platform through an official channel.
  • community-based organizations Partner — Partners with community-based organizations to engage teens in film-based exploration of social justice issues.
  • local partners Partner — Collaborates with local partners to produce performing arts festivals and film screenings in the Red Hook community.
  • local schools Partner — Collaborates with local schools to deliver the Through Her Lens teen film and media program.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Arts for Social Transformation
    methodology: arts-for-social-transformation
    By uniting artists and community members as co-creators in cultural activities through performing arts and media education, we produce personal and social transformation because collaborative art-making fosters shared agency and reimagines community narratives.
  • Cohort-Based Skill and Network Development
    methodology: cohort-based-skills-and-network-development
    By delivering intensive, cohort-based media training, we produce professional readiness because shared learning experiences build technical skills, collaborative portfolios, and durable industry networks simultaneously.
  • Mentorship Through Female Leadership in Media
    methodology: mentorship-through-female-leadership
    By pairing teen girls with women mentors in the film and media industry, we produce empowerment and professional pathway access because sustained mentorship from female role models counters systemic underrepresentation and builds confidence and technical fluency.
  • Youth-Led Creative Expression as Civic Engagement
    methodology: film-as-activism
    By centering youth voices in storytelling, filmmaking, and performance, we produce civic awareness and community change because youth-led creative production fosters ownership, critical consciousness, and public engagement with social justice issues.