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TEA ASSOCIATION OF THE USA INC
NEW YORK, NY · EIN 131612751 · Form 990 · FY2024 · Small ($100K-$1M) · teausa.com
revenue
$747K
expenses
$735K
net assets
$369K
employees
2
program ratio
100%
mission · from form 990

PERFORM FUNCTIONS OF A TRADE ASSOCAIATION AND PROMOTE TEA IN A GENERIC MANNER, CONDUCT TEA SEMINARS & COURSES AROUND THE COUNTRY. THE ASSOCIATION IS DEDICATED TO THE INTEREST AND GROWTH OF UNITED STATES TEA INDUSTRY.

profile · synthesized from sources

Trade association dedicated to advancing the U.S. tea industry through advocacy, education, and member support. Organizes seminars and conferences for tea professionals, promotes tea consumption generically, and provides resources on health, sustainability, and regulatory compliance. Operates nationally with collaborative initiatives extending to Canada and the UK.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $0
    SEMINARS AROUND THE COUNTRY ON BASIC UNDERSTANDING OF TEA INCLUDING ITS CULTIVATION, PROCESSING FOR ALL TYPES OF TEA.
named programs · 3 · from sources

What they call their work

Carbon Calculator
Tool developed with NSF and international tea associations to help members measure and report carbon footprints in compliance with environmental regulations.
North American Tea Conference: Steeped
Annual conference for tea professionals featuring educational sessions, industry discussions, the Gold Medal Tea Competition, Sustainability Awards, and the Tea Maker Collaboration Project.
Tea & Health Initiative
Provides science-based guides on the health benefits of tea, including immune support and mental clarity, and promotes tea as part of a healthy lifestyle.
activities · 3 groups

What they do

  • Corporate Climate Accountability Initiatives 1 activity
    • Developing sustainability tools for the tea industry
      Collaborated with international tea associations and NSF to create a carbon calculator specifically designed for the tea industry to measure and manage environmental impact.
  • Industry Advocacy and Regulatory Engagement 1 activity
    • Providing operational support and resources to member companies
      Offers information and direct support to member companies on industry-related questions and operational challenges, strengthening sector-wide capacity and knowledge sharing.
  • Uncategorized 1 activity
    • Organizing educational seminars and conferences on tea cultivation and industry practices
      Conducts nationwide seminars on tea fundamentals, including cultivation and processing methods, and co-sponsors the North American Tea Conference featuring educational sessions, industry discussions, and events such as the Gold Medal Tea Competition and Sustainability Awards.
financials · form 990 · fy2024
revenue
Total revenue$747K
Contributions & grants$696K93%
Program service revenue$51K7%
Investment income$40%
Other revenue$0
expenses
Total expenses$735K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$337K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$414K
Cash$359K
Investments$0
Liabilities$45K
Net assets$369K
Liquid reserves5.9 mo
4 years on record · 2020–2024 · YoY revenue -19.3%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
PETER GOGGI PRESIDENT 60 $236K
board members · 16
  • ANDREW WERTHEIM — VICE CHAIR
  • ARTHUR LOPEZ — DIRECTOR
  • EUGENE AMICI — TREASURER
  • IAN BRABBIN — DIRECTOR
  • JEM MCDOWALL — VICE CHAIR
  • JENNIFER VILOT — DIRECTOR
  • KATE PALMER — DIRECTOR
  • MALCOLM SHALDERS — DIRECTOR
  • MATT SMITH — DIRECTOR
  • MICHAEL HARNEY — DIRECTOR
  • NICK SALZA — DIRECTOR
  • ROBIN LAVOOIJ — DIRECTOR
  • RONA TISON — DIRECTOR
  • THAIS DE NARDO — DIRECTOR
  • VISVAJIT DE ALWIS — DIRECTOR
  • WILLIAM BOWRON JR — CHAIRMAN
relationships · 3

Who they work with

  • NSF Partner — Collaborates with the Tea Association of the U.S.A., Inc. and international tea associations to create a carbon calculator for the tea industry.
  • Tea and Herbal Association of Canada Partner — Collaborates on hosting the North American Tea Conference and developing the tea industry carbon calculator.
  • UK Tea & Infusions Association Partner — Partners with the Tea Association of the U.S.A., Inc. and others to develop a carbon calculator for the tea industry.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Trade Association Education and Advocacy
    methodology: trade-association-education-outreach
    By functioning as a centralized trade association, we advance the U.S. tea industry through generic promotion, educational programming, and authoritative representation to government and media, because unified industry voices amplify market visibility and policy influence.