What they reported doing
- #1 primary $0In 2025 we held 2 very successful conferences which aimed to further our reach and awareness. They were held in Chicago in April and London in Oct. In 2026 we will hold 2 - April - Toronto, Canada and Sep - Amsterdam, Netherlands.
What they call their work
What they do
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AI Governance and Ethical Research 1 activity
- Conducts annual research on composable architecture and AI adoptionProduces annual independent research reports on global trends in composable enterprise architecture and MACH adoption, including the 2026 report on AI integration, based on surveys of 600 senior technology decision-makers across seven countries.
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Professional Conference & Symposium Organization 1 activity
- Hosts global MACH X conferences and local gatheringsOrganizes two flagship MACH X conferences annually, including a European event in Amsterdam and other global events such as in Chicago and London, featuring practitioner-led case studies, networking, and discussions for enterprise teams. These events gather hundreds of curated enterprise attendees.
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Professional Association Capacity Building 1 activity
- Provides community platform and engagement programsOperates an exclusive platform for MACH innovators to network, learn from practitioners, and influence composable architecture development, engaging over 250 end-user organizations with curated resources, webinars, roundtables, and “Ask an Ambassador” sessions.
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Women's Leadership & Career Advancement Networks 1 activity
- Runs Women in MACH and EmpowerHER initiativesOperates the Women in MACH initiative and the EmpowerHER LinkedIn Live series to foster inclusion, career growth, and leadership development for women in tech across all career stages within the MACH ecosystem.
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Uncategorized 10 activities
- Builds reference architectures and operating patternsDevelops reference architectures and operating patterns for multi-agent, cross-vendor solutions in production environments through working groups, supporting enterprise adoption of composable and agentic systems.
- Hosts Show & Tell sessions for live agent deploymentsConducts Show & Tell sessions demonstrating working multi-system AI agent deployments in commerce, digital experience, and customer data using live systems to showcase practical implementations.
- Launches rideMACH global education initiativeRuns rideMACH, a global education initiative launched in April 2024 for technology and business professionals to advance understanding of composable enterprise systems.
- Maintains practitioner community and knowledge-sharing forumsSupports a practitioner community of over 250,000 members and facilitates collaboration among architects and technology leaders to share knowledge on MACH adoption and composable systems.
- Operates MACH AI Exchange and hackathonsHosts the MACH AI Exchange, a vendor-neutral peer network for professionals to collaboratively build, test, and scale AI solutions based on MACH principles, including organizing the inaugural MACH AI Hackathon to foster development within the MACH architecture framework.
- Provides MACH certification and maturity assessmentOffers independent certification of technology vendors against a published MACH standard based on production deployments and reference customers, and provides a MACH Maturity Assessment tool to evaluate organizational readiness for MACH adoption.
- Provides integration recipes and orchestration patternsOffers publicly available integration recipes, Product Display Page orchestration patterns, core entities, and a contribution framework via GitHub to accelerate MACH system integrations without requiring changes to vendor approaches.
- Publishes case studies on AI agent implementationsDocuments and publishes real-world case studies on enterprise AI agent deployments, including Wyze’s AI shopping agents, Carparts.com’s 20+ agents, and Bash’s conversational shopping agent, highlighting performance improvements and cost savings.
- Publishes practical playbooks and implementation guidanceIssues decision-grade artifacts, including a practical playbook and sequenced roadmap for technology leaders to adopt composable architectures, with guidance on transitioning from legacy systems without full replatforming.
- Runs the Agent Ecosystem initiative for AI agent interoperabilityLeads the Agent Ecosystem initiative to apply open, composable, and connected technology principles to enable cross-vendor and cross-platform interoperability of AI agents in enterprise environments.
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Who runs it
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Holly Hall | Managing Director | 40 | $290K |
| Cecliy Shives | Partnership Director | 40 | $152K |
| Shannon Avina | Engagement | 40 | $134K |
- Amanda Cole — VP
- Andy Clarson — Exec Board
- Bob Howland — Chairman
- Dana Lawson — VP
- Danielle Dilliberti — Treasurer
- Jason Cottrell — President
- Jen Jones — Exec Board
- Karl Hampson — Exec Board
- Malte Ubl — Exec Board
- Marco Kormann Rodrigues — Exec Board
- Paul Curtis — Exec Board
- Travis Hess — Exec Board
Who they work with
- 40+ MACH industry experts Partner — Collaborated with over 40 industry experts to develop the rideMACH education initiative.
- Agent Ecosystem Coalition — Collaborates with the Agent Ecosystem to demonstrate multi-agent, cross-vendor solutions in production.
- AmerCareRoyal Partner — Implements autonomous B2B order processing reducing cycle time from 8 minutes to 60 seconds.
- Amsterdam, The Netherlands Partner — Hosts the flagship MACH X event in Amsterdam
- CISCO Partner — Collaborates with MACH Alliance on agentic workflows and multi-agent software development through AGNTCY initiative
- Carparts.com Partner — Works with in the eCommerce and headless commerce space.
- Executive Board Government — Elected body that governs the MACH Alliance
- GitHub Partner — Hosts the Open Data Model recipes and frameworks for public access.
- Integria Healthcare Partner — Supports headless CMS migration in healthcare.
- LinkedIn Partner — Hosts the EmpowerHER initiative as a LinkedIn Live series and provides a platform for Women in MACH outreach.
- MACH Alliance members Network — Provides exclusive access to community resources and events for MACH Alliance members.
- M·E·L Research Partner — Collaborated with MACH Alliance to conduct the 2026 Enterprise Technology Report research.
- Over 100 technology vendors Partner — Collaborates with more than 100 technology vendors through the MACH AI Exchange to develop and test AI solutions.
- TFG Group Partner — Collaborates on agentic commerce implementation at scale in retail.
- Volkswagen Group Partner — Partners on enterprise transformation initiatives in the automotive sector.
- VyStar Credit Union Partner — Engages in financial services transformation using MACH principles.
- Wegmans Partner — Collaborates on composable CMS implementations in retail.
- Wyze Partner — Partners on end-to-end agentic commerce from AI-powered discovery to delivery.
- agentecosystem.org Partner — Hosts the Agent Ecosystem initiative to apply composable principles to AI agent interoperability.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Open, Composable, and Connected Architecture as AI Enablermethodology: open_composable_connected_architectureBy advocating for open, composable, and connected (MACH) architecture, the organization enables scalable, interoperable AI systems and multi-agent ecosystems because such foundations allow cross-vendor communication, real-time coordination, and future-proofed integration that prevent siloed pilot projects and increase the likelihood of measurable AI ROI.
- Peer-Driven, Practitioner-Led Knowledge Adoptionmethodology: practitioner_led_learningBy using practitioner-led case studies, peer-to-peer guidance, and community-driven knowledge sharing, the organization increases adoption of composable technologies because real-world implementation insights and peer collaboration foster trust, learning, and practical understanding more effectively than theoretical instruction alone.
- Vendor-Neutral Collaborative Innovationmethodology: vendor_neutral_community_collaborationBy creating a vendor-neutral community where practitioners and vendors co-develop solutions with shared ownership, the organization accelerates innovation in composable technology because it removes commercial bias, promotes interoperability, and aligns development with real enterprise needs.