named programs · 7 · from sources
What they call their work
20th Anniversary Tour: Building Woodstock into Bethel Woods
110-minute tour exploring the evolution of the site from dairy farm to cultural campus, with behind-the-scenes operational insights.
Behind the Scenes Tour
75-minute golf cart tour offering an insider’s view of the Pavilion and historic grounds, including access to the stage and artist dressing rooms.
Historic Site + Tour
Exclusive behind-the-scenes tour on concert days, including access to restricted areas and new research insights about Woodstock and Bethel Woods.
Historic Site Tour
75-minute guided golf cart tour visiting key locations of the 1969 festival including the main field, Bindy Bazaar, Free Kitchen, and Art Fence.
Meet Me at Woodstock: AR Tour
90-minute self-guided augmented reality tour of the Woodstock festival field using iPads, narrated by Nick and Bobbi Ercoline.
The Museum at Bethel Woods: Story of 60s & Woodstock
Core museum exhibit exploring the 1969 Woodstock festival and the cultural transformation of the 1960s through artifacts, films, music, and immersive displays.
Woodstock and More: Guided Docent Tour
45-minute to 1-hour guided tour led by a certified "Woodstock expert," enhancing the museum experience with stories and insights.
activities · 1 group
What they do
-
Guided Historic Site Tours 3 activities
- Delivering standards-aligned educational programs for studentsProvides structured educational programs for student groups that align with New York State curriculum standards, using the museum’s exhibits to teach about the history and ideals of the 1960s era.
- Operating museum exhibitions on the 1960s and WoodstockOperates a permanent 6,000+ square foot museum exhibit featuring artifacts, films, music, and a hippie bus related to the 1969 Woodstock festival and 1960s counterculture as an educational resource on cultural transformation.
- Providing guided tours by certified expertsOffers guided docent-led tours of the museum exhibit conducted by certified Woodstock experts to enhance visitor understanding of the 1960s cultural movement.
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financials · form 990 · fy2024
revenue
Total revenue$1.39M
Contributions & grants$560K40%
Program service revenue$671K48%
Investment income$00%
Other revenue$156K
expenses
Total expenses$1.32M
Program expenses68%
Admin / overhead32%
Fundraising0%
Salaries & benefits$682K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$667K
Cash$189K
Investments$0
Liabilities$78K
Net assets$589K
Liquid reserves1.7 mo
4 years on record · 2020–2024 · YoY revenue +14.7%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Eric Frances | CEO/CFO/Trustee | 1 | $478K |
| Paul Christman | Treasurer | 1 | $183K |
| Neal Hitch | Museum Director/Trustee | 40 | $155K |
board members · 6
- Denise Frangipane — Trustee
- James Smith — Trustee
- Keith Suehnholz — Trustee
- Michael Fisher — Trustee
- Robyn Gerry — Trustee
- Rona Elliot — Trustee
relationships · 1
Who they work with
- Sullivan County Government — Offers discounted admission to residents of Sullivan County.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Embodiment of 1960s Cultural Idealsmethodology: cultural-ideals-embodimentBy actively promoting ideals from the 1960s—such as peace, respect, and environmental connection—the museum cultivates enduring social values today, because these principles provide a moral framework that resonates across generations.
- Historical Preservation as Civic Educationmethodology: historical-preservation-as-educationBy preserving the history of the 1960s and Woodstock, the museum fosters understanding of radical cultural transformation, because engaging with this history helps visitors grasp the roots of ongoing social change and inspires contemporary civic engagement.