named programs · 4 · from sources
What they call their work
Learning to Swim
Program supporting swimming instruction for children growing up in low-income households
Pediatric Concussion Video
Educational video to increase awareness of concussions in youth and provide guidance on detection, treatment, and risk reduction
Playground Builds
Funds and builds new playgrounds in underserved communities, primarily in the NY-NJ-CT tri-state area, with additional builds in Haiti and Afghanistan
Summer Fun: JUST PLAY!
Program providing active summer experiences for children and families in the tri-state area
activities · 5 groups
What they do
-
Public Awareness and Educational Outreach 1 activity
- Advocates for the importance of safe, active play in child developmentRaises public awareness about the critical role of safe, active play in childhood development through campaigns and outreach, emphasizing its physical, social, and emotional benefits.
-
-
Inclusive Playground Development 1 activity
- Builds and funds playgrounds in underserved communitiesConstructs and finances playgrounds in areas of need, with a focus on the NY-NJ-CT tri-state region, and also supports international builds. The organization funds and builds two playgrounds annually in the tri-state area and often funds one playground outside the US, having built more than 40 playgrounds since 2009 in the US and abroad, including in Haiti and Afghanistan.
-
-
Community Festival & Event Production 1 activity
- Hosts play-focused events and programs for children and familiesOrganizes and runs events such as JUST PLAY! 2022, which engaged over 750 children and families in active play, and directly engages children and parents through built playgrounds and created programs to promote daily physical activity and social interaction.
-
-
Youth Health and Wellness Education 1 activity
- Produces educational materials on child play safetyDevelops and distributes educational resources such as a pediatric concussion video and a printable youth physical activity tracker to promote safety during play and encourage daily physical activity among children.
-
-
Youth Soccer Development Programs 1 activity
- Supports play-centered programming for underserved childrenProvides opportunities for healthy and safe play, particularly for children in underserved neighborhoods, through initiatives such as swimming instruction and collaborative programming that integrate play into daily life.
-
financials · form 990 · fy2024
revenue
Total revenue$445K
Contributions & grants$442K99%
Program service revenue$00%
Investment income$3K1%
Other revenue$0
expenses
Total expenses$317K
Program expenses58%
Admin / overhead9%
Fundraising32%
Salaries & benefits$36K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$534K
Cash$443K
Investments$0
Liabilities$20K
Net assets$515K
Liquid reserves16.8 mo
3 years on record · 2020–2024 · YoY revenue +57.9%
leadership · form 990 part vii · fy2024
Who runs it
board members · 12
- ANDREA VITALE — DIRECTOR
- BETH SHUBIN STEIN — DIRECTOR
- CHRIS AHMAD — DIRECTOR
- DANIELA VITALE — DIRECTOR
- ELIZABETH ZEA — DIRECTOR
- GLENN LEDERMAN — DIRECTOR
- JASON HOWELL — DIRECTOR
- KENNETH SHUBIN STEIN — DIRECTOR
- LAINIE LEDERMAN — DIRECTOR
- MARK VITALE — DIRECTOR
- MICHAEL VITALE — DIRECTOR
- MICHAEL ZEA — DIRECTOR
relationships · 22
Who they work with
- Busykid Partner — Partner organization supporting Alexandra's Playgrounds initiatives.
- Children's Hospital of New York Partner — Medical partner collaborating on child health and wellness programs related to playground development.
- Dreambuilders Partner — Partner in building and developing playgrounds for children.
- East Coast Orthotics and Prosthetics Partner — Partner organization contributing to Alexandra's Playgrounds initiatives.
- Injury Free Coalition for Kids Partner — Partner organization focused on child injury prevention, collaborating with Alexandra's Playgrounds.
- KOMPAN Partner — Partner in providing playground solutions for Alexandra's Playgrounds projects.
- Konbit Bibliyotek Partner — Collaborated with the Konbit Bibliyotek community in Site Soley, Port-au-Prince, Haiti, to build a new playground.
- National Athletic Trainers' Association Partner — Partner organization supporting athletic safety and child wellness initiatives.
- New Jersey Community Development Corporation Partner — Partner organization involved in community development efforts related to Alexandra's Playgrounds.
- New York City Department of Parks & Recreation Government — Government partner collaborating on playground development projects in New York City.
- New York Road Runners Partner — Official charity partner for the United Airlines NYC Half Marathon, providing secured race entries and requiring adherence to NYRR rules.
- New York Road Runners Partner — Partner organization supporting Alexandra's Playgrounds through collaborative programs.
- Partners Partner — Collaborates with other organizations to expand opportunities for safe, active play for children.
- Pediatric Orthopaedic Society of North America Partner — Professional medical society partnering with Alexandra's Playgrounds on child health and safety initiatives.
- STOP Sports Injuries Partner — Partner organization promoting youth sports safety in collaboration with Alexandra's Playgrounds.
- Share Your Wish Partner — Partner organization collaborating to fulfill wishes and support children.
- Sports Legacy Institute Partner — Partner in promoting youth sports health and safety through Alexandra's Playgrounds.
- Susan Weil Funder — Major donor who supported the expansion of playground builds in Haiti.
- Susan Weil Partner — Provided support that jump-started efforts to bring Alexandra's Playgrounds to Haiti.
- United HealthCare Partner — Partner organization supporting Alexandra's Playgrounds initiatives.
- UnitedHealth Group Funder — Funder supporting Alexandra's Playgrounds programs and expansion efforts.
- YouTube Partner — Hosts the organization's educational video on pediatric concussions
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Led Playground Development for Ownership and Accessmethodology: community-centered-playground-developmentBy co-constructing playgrounds with community members, the organization increases access to safe play spaces and fosters local ownership, because participatory builds strengthen social cohesion and ensure long-term stewardship of play spaces.
- Legacy-Driven Advocacy for Safe, Active Playmethodology: inspirational_legacyBy leveraging the inspirational legacy of Alexandra, the organization raises awareness and drives action around safe, active play, because personal narrative strengthens emotional engagement and motivates community participation in advocacy and programming.
- Play as Foundational Child Developmentmethodology: play-for-developmentBy providing access to active play through playgrounds and programming, the organization improves children's physical, emotional, and cognitive health, because medical and developmental research confirms play is a critical driver of lifelong well-being and prevents future harm.