COMMON MAPS
Map version new-york activity top-down
Main site Contact
Menu
↑ parent activity group ·
research dossier

ICONOS KIDS INC

Bronx, NY · EIN 833267386 · Form 990 · FY2024 · NTEE A20 · Arts, Culture & Humanities · Small ($100K-$1M) · iconoskids.org
revenue
$278K
expenses
$248K
net assets
$-227K
employees
9
program ratio
96%
mission · from form 990

OUR MISSION IS TO HAVE A POSITIVE IMPACT ON THE YOUTH OF OUR COMMUNITY THROUGHT ARTS EDUCATION. WE STRIVE TO ACHIEVE THIS GOAL BY PROVIDING FUTURE ICONS OF THE COMMUNITY WITH AN EDUCATION THAT IS DESIGNED TO PROMOTE PERSONAL AND PROFESSIONAL GROWTH.

profile · synthesized from sources

Arts education nonprofit based in the Bronx, NY, serving youth through programs in musical theater, visual arts, and music production. Focuses on students from low-income families, providing access to training led by working professionals from Broadway and the music industry. Aims to foster personal growth and community leadership through the arts.

named programs · 3 · from sources

What they call their work

Children’s Drawing & Painting Program
Visual arts classes focusing on composition, perspective, and color, using classic and contemporary artists as references while encouraging creativity.
Recording Artist – Music Experience
Intensive music program where students compose, rehearse, and record an original song with Grammy-winning producers and session musicians at professional studios in Miami.
Salgado Productions at Iconos Kids
Musical theater program offering training by Broadway professionals in voice, acting, and dance, designed to develop triple threat performers.
activities · 4 groups

What they do

  • Youth Theater Arts Education 2 activities
    • After-school performing arts programs
      Provides structured after-school programs in performing arts for children, operating on Tuesdays, Wednesdays, and Thursdays from 4:30 to 6:30 pm, with a curriculum centered on musical theater, vocal performance, acting, and dance. The program serves multiple cohorts of 15–60 children across different sessions and includes core principles of preparation, discipline, participation, ensemble, and respect.
    • Intensive performing arts classes
      Offers fall intensive performing arts classes for children and youth in two age groups (7–10 years and 11–17 years), held on Saturdays, focusing on musical theater, vocal performance, and acting. These programs provide focused training in body language, scenic style, relaxation techniques, warm-up routines, and emotional projection for performances.
  • Community Art Education Workshops 2 activities
    • Children's summer arts camp
      Runs a summer camp program that encourages artistic expression through drawing and exploration of various art forms, providing children with opportunities to engage in creative learning and self-expression in a structured, supportive environment.
    • Visual arts education programs
      Offers weekly and after-school visual arts classes in drawing, painting, and sculpture that teach composition, perspective, and color theory using classic and contemporary artists as references, while encouraging creative expression through various materials and techniques. Programs include dedicated sessions on Tuesdays and are also integrated into summer camps and general after-school offerings.
  • Comprehensive K–12 Arts Education 1 activity
    • Arts education for career development in performing arts
      Provides comprehensive arts education designed to promote personal and professional growth in youth, helping students identify and advance careers in the performing arts through full-spectrum training and performance opportunities over sustained periods, including documented impact over the past four years.
  • Music Education and Training Programs 1 activity
    • Youth music production and recording program
      Delivers a multi-day immersive music education program where youth compose, produce, rehearse, and record original songs at professional recording studios in Miami under the guidance of Grammy-awarded producers. The 3-day program includes 8-hour daily sessions combining instruction and hands-on activities, culminating in fully recorded, mixed, and mastered tracks delivered to participants via Pro Tools studio recordings.
financials · form 990 · fy2024
revenue
Total revenue$278K
Contributions & grants$278K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$248K
Program expenses96%
Admin / overhead4%
Fundraising0%
Salaries & benefits$96K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$1K
Cash$1K
Investments$0
Liabilities$228K
Net assets$-227K
Liquid reserves0.1 mo
6 years on record · 2019–2024 · YoY revenue -14.2%
leadership · form 990 part vii · fy2024

Who runs it

board members · 1
  • DIANA VICTORIA — CEOPRESIDENT
relationships · 33

Who they work with

  • Ahren Victory Partner — Teaching artist leading creative movement and expression classes for children.
  • Amazon Partner — Collaborates with youth performers represented by Iconos Kids Inc. in digital content productions
  • Anna Aliau Guerra Partner — Teaching artist providing dance instruction and performance-based arts education.
  • Area Stage Company Partner — Collaborates with Minerva Borjas, who serves as Musical Director/Vocal Coach at the conservatory.
  • Audible Partner — Collaborates with youth performers represented by Iconos Kids Inc. in audio series productions
  • Broadway productions Partner — Collaborates with professionals from Broadway productions to support arts education.
  • Bryan Ernesto Menjivar Partner — Teaching artist involved in delivering performing arts programming for children.
  • CBS Partner — Features youth performers represented by Iconos Kids Inc. in television productions
  • Erin Weinberger Partner — Teaching artist contributing theater and performance expertise to children's programming.
  • Heiga Studios Partner — Hosts recording sessions for the "Recording Artist – Music Experience" program in Miami.
  • Lego Partner — Features youth performers represented by Iconos Kids Inc. in advertising campaigns
  • Let it Beat Music Academy Partner — Collaborates on delivering the "Recording Artist – Music Experience" program in Miami.
  • Let it Beat Music Academy Partner — Minerva Borjas teaches at this academy alongside Grammy winner Guillermo Vadala.
  • Macy’s Partner — Features youth performers represented by Iconos Kids Inc. in marketing campaigns
  • NBC Partner — Features youth performers represented by Iconos Kids Inc. in television productions
  • NJPAC Partner — Hosts youth performers represented by Iconos Kids Inc. in competitive showcases
  • NYC Department of Youth and Community Development Government — Receives support from the NYC Department of Youth and Community Development for its after-school programs.
  • New York City Council Government — Receives support from the New York City Council for its after-school programs.
  • Salgado Productions Partner — Collaborates with Iconos Kids to deliver the Children's Performing Arts Program.
  • Salgado Productions Partner — Partner organization collaborating on multiple performing arts programs, including musical theatre, summer camp, and after-school initiatives.
  • Salgado Productions Partner — Partners to deliver the Children’s Performing Arts Musical Theater program with Broadway professionals and a structured curriculum.
  • Salgado Productions Partner — Partners with Salgado Productions to deliver the Children’s Performing Arts Musical Theater program, bringing Broadway professionals into the studio with a structured curriculum.
  • Salgado Productions Partner — Partnership to deliver the musical theatre program at Iconos Kids, led by faculty with Broadway and touring experience.
  • Samsung Partner — Features youth performers represented by Iconos Kids Inc. in advertising campaigns
  • Sesame Street Partner — Features youth performers represented by Iconos Kids Inc. in television programming
  • Steve Harvey Partner — Features youth performers represented by Iconos Kids Inc. on televised variety shows
  • Target Partner — Features youth performers represented by Iconos Kids Inc. in marketing campaigns
  • Telemundo Partner — Features youth performers represented by Iconos Kids Inc. in televised talent competitions and series
  • Telemundo Partner — Provides vocal coaching for "Pequeños Gigantes US" and "The Voice Kids" on Telemundo.
  • Univision Partner — Features youth performers represented by Iconos Kids Inc. in televised talent competitions
+ 3 more
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Arts-Based Youth Development
    methodology: arts-based_youth_development
    By engaging youth in structured arts education, particularly from lower-income backgrounds, the organization fosters self-empowerment, character development, and personal goal-setting because creative expression builds identity, confidence, and agency foundational to long-term success.
  • Arts-Integrated Skill Building
    methodology: arts-integrated_learning
    By using performing arts education as a platform, the organization develops imagination, problem-solving, teamwork, and critical-thinking skills because artistic processes inherently require collaboration, adaptability, and cognitive flexibility that transfer to academic and life success.
  • Equitable Access to Arts Education
    methodology: equity-focused_arts_access
    By offering low-cost or affordable programming targeted at children from lower-income families, the organization ensures equitable access to transformative arts experiences because financial barriers are a primary obstacle to participation and inspiration in the arts.
  • Leadership Development Through Performing Arts
    methodology: kids_leadership_through_arts
    By integrating leadership cultivation into after-school performing arts programs, the organization develops youth as community leaders and role models because sustained artistic engagement promotes responsibility, peer influence, and personal growth through ensemble-based discipline and creative risk-taking.
  • Professional Mentorship and Immersion Model
    methodology: professional_mentorship
    By connecting students with working Broadway professionals, professional musicians, and real-world production settings, the organization enhances skill development and aspirations because exposure to expert practitioners and authentic creative environments increases motivation, standards of excellence, and career awareness.