research dossier

TIMES SQUARE ADVERTISING COALITION

NEW YORK, NY · EIN 371587115 · Form 990EZ · FY2024 · NTEE S41 · Community Improvement · Micro (<$100K) · timessquareadcoalition.org

revenue

$15K

expenses

$40K

net assets

$85K

employees

—

mission · from form 990

THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WILL INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICTON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.

profile · synthesized from sources

The Times Square Advertising Coalition is a nonprofit trade association focused on promoting Times Square as a premier advertising marketplace and brand. It comprises key stakeholders committed to maintaining high-quality services and enhancing the area's iconic landscape through initiatives like an awards program, public arts collaboration, and digital events on member billboards.

named programs · 3 · from sources

What they call their work

Best in Class Awards Program

Initiative to recognize excellence in advertising within Times Square

Evening Electronic Event

Digital event displayed on member billboards to entertain pedestrian traffic in Times Square

Visual Public Arts Program

Collaboration with local business development district on public art in Times Square

activities · 4 groups

What they do

Community-Engaged Public Art Projects 1 activity
- Collaborate on public arts programming in Times Square
  
  Plans to partner with the local business development district to support a visual public arts program, integrating artistic expression into the Times Square environment.
Business Improvement District Management 1 activity
- Preserve and enhance the iconic Times Square landscape
  
  Works to maintain and improve the physical and aesthetic quality of Times Square through member commitments to high standards in products and services, supporting the area’s iconic status.
Industry Trade Association Services 1 activity
- Promote Times Square as a premier advertising marketplace
  
  Operates as a not-for-profit trade association that advocates for Times Square's prominence as a high-profile advertising marketplace and brand by representing key stakeholders and promoting the value of advertising in the district.
Uncategorized 2 activities
- Produce electronic billboard events for public entertainment
  
  Plans to create evening electronic events displayed on member-owned billboards to entertain pedestrian traffic and enhance the visitor experience in Times Square.
- Recognize excellence in Times Square advertising
  
  Plans to launch an awards program that highlights best-in-class advertisements in Times Square, promoting innovation and quality in outdoor advertising.

financials · form 990EZ · fy2024

revenue

Total revenue$15K

Contributions & grants——

Program service revenue——

Investment income——

Other revenue—

expenses

Total expenses$40K

Program expenses—

Admin / overhead—

Fundraising—

Salaries & benefits—

Grants paid out—

balance sheet

Total assets$85K

Cash—

Investments—

Liabilities—

Net assets$85K

5 years on record · 2020–2024

leadership · form 990 part vii · fy2024

Who runs it

board members · 2

FRED ROSENBERG — PRESIDENT/DIRECTOR
MITCHELL SCHWARTZ — CHAIRMAN OF THE BOARD

relationships · 1

Who they work with

Local Business Development District Partner — Plans to cooperate with the local business development district on a visual public arts program.

strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

Stakeholder Collaboration for Market Enhancement

methodology: stakeholder_collaboration
By uniting key stakeholders in Times Square, the organization produces a stronger, more attractive advertising marketplace, because collective action amplifies influence and aligns investment toward shared branding and development goals.