Preemptive Narrative Shaping

Trains individuals and organizations in methods to improve health and science communication, provides consulting to advance diversity, equity, and inclusion, and offers coaching and organizational development to enhance social equity in public and private sector institutions.

Develops and tests methods to improve public understanding of scientific evidence, counteract health misinformation, and enhance the health information ecosystem through peer-reviewed studies, publications, and books on science denial, vaccine hesitancy, and infodemiology.

Engages in public online discussions about drinking water safety, vaccine safety, and reproductive health by posting questions, providing scientific information, and using motivational interviewing techniques to correct misinformation and understand public beliefs.

Advocates for the integration of scientific evidence into public policy decision-making processes, including commentary on FDA approvals, federal health budget implications, and evidence-based solutions to improve U.S. health outcomes.

Creates and publishes content to debunk rumors and misinformation, with a focus on hate speech and discrimination in Egypt and broader Arab societies, covering topics such as scientific misinformation, religious and folk superstitions, government remarks, and media-propagated news.

Conducts fact-checking of soccer-related news in Egypt due to its significant societal influence and potential to spread rumors or incite social tensions.

Produces and publishes in-depth, pre-prepared news features on non-time-sensitive societal issues such as hate speech, natural disasters, diseases, and elections, providing sustained journalistic analysis.

Collaborates with researchers via a fellowship program to analyze rumors and false news in the Arab region, expanding access to expertise on the regional misinformation landscape.

Conducts in-depth analysis of individuals and events featured in media narratives, using original source material and interviews to provide context and counter perceived bias in Israel-related reporting.

Systematically reviews media reporting on Israel for perceived inaccuracies and bias, publishing written and video analyses to challenge narratives and promote corrective actions by news outlets.

Produces and distributes newsletters, videos, podcasts, and social media content summarizing and analyzing media coverage of Israel; includes daily newsletters, YouTube and Telegram channels, and WhatsApp updates to ensure broad reach and accessibility.

Distributes educational materials and online resources to help the public identify and respond to media bias; includes organizing educational missions to Israel with briefings from officials and academics.

Produces research reports, insights series, and analyses on misinformation and disinformation, including studies on vaccine misinformation in Black and Hispanic communities, anti-Muslim influence operations, election-related disinformation, climate misinformation, and cross-border spread of conspiracy theories. Research includes mixed-methods analysis of social media content across platforms such as Facebook, Twitter, Instagram, Telegram, and WhatsApp.

Conducts in-person and virtual training events, master classes, and online courses for journalists, academics, and media practitioners on verifying online media, combating misinformation, and prebunking strategies. Includes development of training materials and tools made publicly available, such as YouTube videos and quick-start courses.

Established an international Partner Network with newsrooms, universities, platforms, and civil society organizations, and opened a Sydney bureau affiliated with the University of Technology Sydney’s Centre for Media Transition to serve the Asia-Pacific region.

Delivered morning alerts and daily briefing documents to monitor and counter election-related misinformation during the 2022 Australian federal election, using a pre-emptive approach to track and slow the spread of false narratives on social media platforms.

Engaged five U.S.-based fellows to deliver training, conduct research, and provide expertise on misinformation and information disorder to local newsrooms and community organizations.

Purchased and distributed PPE and verified information about COVID-19 to internally displaced persons and medical personnel in underserved areas, alongside an information campaign to combat misinformation.