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HONESTREPORTINGCOM INC

NEW YORK, NY · EIN 061611859 · Form 990 · FY2024 · NTEE A30 · Arts, Culture & Humanities · Medium ($1M-$10M) · honestreporting.com
revenue
$3.3M
expenses
$2.9M
net assets
$3.4M
employees
4
program ratio
78%
mission · from form 990

We embrace the principle that a healthy democracy requires a well informed citizenry. Accordingly, the mission of HonestReporting is to ensure truth, integrity and fairness, and to combat ideological prejudice in journalism and the media, as it impacts Israel. We engage the next generation and educate the public to understand and value the above aspirations.

profile · synthesized from sources

HonestReporting is a media watchdog organization focused on identifying and challenging perceived anti-Israel bias in journalism and news reporting. The organization analyzes media content, publishes critiques, and advocates for what it describes as truth, integrity, and fairness in coverage of Israel. It targets both traditional and social media platforms to influence public discourse and media practices.

named programs · 3 · from sources

What they call their work

Donor Campaigns
Runs targeted fundraising initiatives, such as "Israel at War — Donate Now," to support ongoing media monitoring and advocacy efforts.
Media Analysis and Exposés
Investigates and publishes critiques of news coverage and media narratives related to Israel, highlighting perceived bias, inaccuracies, or omissions in reporting by major outlets.
Public Education and Outreach
Engages the public through newsletters, social media, and online content to raise awareness about media bias and promote critical media consumption.
activities · 3 groups

What they do

  • Geopolitical Media Analysis and Reporting 2 activities
    • Conduct research to support media accuracy
      Conducts in-depth analysis of individuals and events featured in media narratives, using original source material and interviews to provide context and counter perceived bias in Israel-related reporting.
    • Monitor and critique media coverage of Israel
      Systematically reviews media reporting on Israel for perceived inaccuracies and bias, publishing written and video analyses to challenge narratives and promote corrective actions by news outlets.
  • Jewish Textual and Educational Publishing 1 activity
    • Produce and distribute media analysis and educational content
      Produces and distributes newsletters, videos, podcasts, and social media content summarizing and analyzing media coverage of Israel; includes daily newsletters, YouTube and Telegram channels, and WhatsApp updates to ensure broad reach and accessibility.
  • Israel and Jewish Heritage Educational Travel 1 activity
    • Provide educational resources and programs on media bias
      Distributes educational materials and online resources to help the public identify and respond to media bias; includes organizing educational missions to Israel with briefings from officials and academics.
financials · form 990 · fy2024
revenue
Total revenue$3.30M
Contributions & grants$3.10M94%
Program service revenue$00%
Investment income$166K5%
Other revenue$36K
expenses
Total expenses$2.89M
Program expenses78%
Admin / overhead5%
Fundraising17%
Salaries & benefits$602K
Grants paid out$1.71M
Largest expense lineCompensation
balance sheet
Total assets$3.40M
Cash$1.01M
Investments$2.36M
Liabilities$41K
Net assets$3.36M
Liquid reserves14.0 mo
6 years on record · 2019–2024 · YoY revenue -3.0%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
JACQUELINE ALEXANDER President & CEO 40 $267K
REBECCA S SHIMONOVITC NTNL DVLPMNT DRCTR 40 $178K
board members · 8
  • AARON SPOOL — Director
  • DAVID BARISH — Treasurer
  • MARTHA WEISBERG BARVIN — Director
  • MAX BLANKFELD — Secretary
  • MORRIS MINTZ — Director
  • ROBERT BLUM — Chairman
  • SALO AIZENBERG — Director
  • SARA BISER — Director
relationships · 8

Who they work with

  • Google LLC Government — Platform provider for HonestReporting's YouTube channel.
  • HONEST REPORTING COM INC Partner — HONEST REPORTING COM INC is responsible for this Facebook Page
  • International Holocaust Remembrance Alliance Network — Supports the IHRA working definition of antisemitism, which includes targeting the state of Israel as a Jewish collectivity.
  • The Guardian Partner — Monitors and critiques reporting by The Guardian on Israel-related issues.
  • The Jerusalem Post Partner — Relaunched the "Eye on the Media" column in collaboration with HonestReporting.
  • The New York Times Partner — Engaged in public advocacy to correct a mislabeled photograph and inaccurate reporting.
  • The New York Times Partner — Monitors and critiques reporting by The New York Times on Israel-related issues.
  • The Wall Street Journal Partner — Monitors and critiques reporting by The Wall Street Journal on Israel-related issues.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Digital-First Advocacy for Broader Reach
    methodology: digital_media_advocacy
    By using digital platforms like YouTube and WhatsApp to distribute content, we increase engagement and dissemination of corrective narratives, because real-time, accessible media formats are more effective at countering misinformation at scale.
  • Grassroots Mobilization for Media Change
    methodology: grassroots_media_watchdog
    By mobilizing the public to act as watchdogs against perceived anti-Israel bias, we amplify accountability and shift media narratives, because collective civic engagement exerts pressure that institutions are more likely to respond to than isolated critiques.
  • Media Accountability Through Monitoring and Correction
    methodology: media_monitoring_and_correction
    By systematically monitoring media content and challenging perceived inaccuracies or bias, we produce fairer and more accurate coverage of Israel, because public pressure and factual critique improve journalistic standards and public understanding.
  • News Literacy as a Tool for Public Empowerment
    methodology: news-literacy-education
    By educating the public in news literacy, we increase their ability to detect bias and assess media fairness, because informed consumers of news are more likely to reject misinformation and demand higher journalistic standards.
  • Precision in Language to Shape Public Understanding
    methodology: precision_in_language
    By insisting on precise terminology in media discourse, we correct misleading narratives about Israel and the Middle East, because word choice directly influences perception and framing of conflict.