COMMON MAPS
Map version new-york activity top-down
MCP Main site Contact
Menu
6 ORGS · 33 ACTIVITIES ← all strategies ·
approach

Emotional Resonance Through Narrative

By using authentic stories, art, identity, and lived experience to humanize ocean conservation, we produce deeper public engagement and behavioral change, because emotional and cultural resonance makes environmental issues personally meaningful and memorable. This strategy centers on moving beyond facts and policies to connect conservation with personal, cultural, and moral dimensions of human experience. It leverages storytelling, visual media, astrology, art, and firsthand narratives to create emotional investment, distinguishing it from purely educational or enforcement-based approaches. While other strategies focus on structural or technical interventions, this approach treats meaning-making as a primary driver of change.

6
orgs running it
33
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 6

what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Advocates for ocean and marine life protection through media and public engagement CAPTAIN PAUL WATSON FOUNDATION
    advocacy
    Raises awareness about ocean conservation through participation in international media, including the TV series 'Whale Wars,' and through authorship of books on environmental activism, maritime history, and marine conservation.
  • Conducts direct-action marine conservation operations CAPTAIN PAUL WATSON FOUNDATION
    direct service
    Engages in aggressive, non-violent interventions at sea to protect marine life and biodiversity, including campaigns against illegal whaling and other harmful activities. Specific missions include Operation Kangei Maru, Operation Ice Storm, Operation Ocean Killers, Operation Papillon, and Operation Krill Wars.
  • Documents threats to marine life CAPTAIN PAUL WATSON FOUNDATION
    advocacy
    Documents incidents such as sea turtle deaths caused by ghost nets along the Italian coastline to support advocacy and raise awareness about marine ecosystem threats.
  • Funds at-sea conservation campaigns and vessel operations CAPTAIN PAUL WATSON FOUNDATION
    direct service
    Uses donated funds to finance at-sea campaigns, vessel construction and maintenance, crew support, and operational partnerships for marine conservation efforts.
  • Organizes community-based conservation education and events CAPTAIN PAUL WATSON FOUNDATION
    direct service
    Conducts educational programs, beach clean-ups, and fundraising events in local communities to promote ocean conservation and engage public participation.
  • Produces educational podcast on ocean conservation CAPTAIN PAUL WATSON FOUNDATION
    direct service
    Produces a regular podcast featuring discussions with Captain Paul Watson and members of Neptune’s Navy on ocean-related news, ecosystem issues, and active campaigns, aimed at raising public awareness.
  • Protects sea turtle populations in southern Italy CAPTAIN PAUL WATSON FOUNDATION
    direct service
    Conducts daily pre-dawn beach patrols to locate and secure Caretta caretta sea turtle nesting sites, monitors nests to prevent disturbance, and supports hatchlings in reaching the sea. In 2025, monitored 40 nests and supported over 6,000 hatchlings.
  • Supports individual fundraising for ocean protection CAPTAIN PAUL WATSON FOUNDATION
    direct service
    Enables individuals to create personal fundraising campaigns to support the foundation's marine conservation operations and initiatives.
  • Produce educational books and films about ocean threats SAFEGUARD THE SEAS INC
    direct service
    Creates books and films aimed at educating the public about threats to the ocean and fostering grassroots support for regulatory and legal changes.
  • Advocacy for marine environmental conservation OCEAN OUTREACH INC
    advocacy
    Advocates for marine environmental conservation by inspiring, engaging, and educating the public to build a global ocean community.
  • Marine environmental education and outreach OCEAN OUTREACH INC
    direct service
    Conducts educational outreach to raise awareness about ocean conservation and stewardship, engaging global audiences through firsthand knowledge and expertise to build a global ocean conservation community.
  • Sale of branded merchandise to support the Lost 52 Project OCEAN OUTREACH INC
    direct service
    Produces and sells branded merchandise—including a navy blue hat, gray beanie with expedition logo, and playing cards featuring patches of the 52 U.S. submarines lost during World War II—to honor submariners, support the Lost 52 Project, and raise awareness.
  • Advocating for environmental awareness through public engagement and media THE CARL SAFINA CENTER INC THE SAFINA CENTER
    advocacy
    Engages in public discussions, publishes essays and blog content, and collaborates with media figures to promote environmental awareness and explore connections between culture, art, and conservation.
  • Conducting scientific research on ocean life and conservation THE CARL SAFINA CENTER INC THE SAFINA CENTER
    research
    Conducts and publishes scientific research on ecology, animal behavior, and open-ocean ecosystems, including the impacts of fishing, whaling, and war, and reviews national and international scientific literature to advance public understanding of ocean conservation.
  • Funding mid- and early-career creators and connectors in conservation THE CARL SAFINA CENTER INC THE SAFINA CENTER
    grantmaking
    Funds 27 mid- and early-career creators and connectors working in conservation and social justice through targeted grantmaking initiatives.
  • Implementing on-the-ground conservation initiatives THE CARL SAFINA CENTER INC THE SAFINA CENTER
    direct service
    Implements targeted conservation plans, such as protecting albatross and shearwater seabird species on Kaua’i, to address wildlife threats and improve ecosystem resilience.
  • Operating fellowship programs for conservation and social justice professionals THE CARL SAFINA CENTER INC THE SAFINA CENTER
    capacity building
    Hosts 10–12 early- and mid-career professionals annually through the Senior and Junior Fellows Programs, providing support and development opportunities in conservation and social justice.
  • Producing and distributing educational podcasts and public content THE CARL SAFINA CENTER INC THE SAFINA CENTER
    direct service
    Produces and distributes a podcast featuring fellows and affiliates discussing their work, and organizes public wildlife observation events such as Hudson River tours to engage the public with local ecology.