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THE MENTAL HEALTH ASSOCIATION OF ROCHESTER/MONROE COUNTY INC
ROCHESTER, NY · EIN 161395575 · Form 990 · FY2024 · NTEE F30Z · Mental Health & Crisis Intervention · Medium ($1M-$10M) · mharochester.org
revenue
$2.6M
expenses
$2.9M
net assets
$564K
employees
62
volunteers
14
program ratio
80%
mission · from form 990

PROMOTING MENTAL WELLNESS.

profile · synthesized from sources

The Mental Health Association of Rochester/Monroe County Inc promotes mental wellness through peer-led, community-based programs for individuals and families facing mental health and substance use challenges. It serves adults and youth in Monroe, Livingston, and Ontario Counties in New York, offering drop-in support, creative wellness workshops, anger management, life skills, employment and education support, and crisis co-response services. The organization emphasizes recovery through lived experience and cultural responsiveness.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $356K
    HOME COMMUNITY BASED SERVICES - ADULT BEHAVIORAL HOME AND COMMUNITY-BASED SERVICES (HCBS) ARE RECOVERY AND WELLNESS SERVICES FOR PEOPLE WITH MENTAL HEALTH AND OR SUBSTANCE USE DISORDERS. THEY PROVIDE SUPPORT THAT HELPS A PERSON ACHIEVE VARIOUS LIFE GOALS. THEY ARE AVAILABLE FOR PEOPLE 21 AND OVER WHO ARE ENROLLED IN A MEDICAID MANAGED CARE HEALTH AND RECOVERY PLAN (HARP).
  2. #2 $295K
    CREATIVE WELLNESS - CREATIVE WELLNESS PROVIDES OPPORTUNITIES FOR INDIVIDUALS FOCUSED ON THEIR MENTAL HEALTH JOURNEYS TO PARTICIPATE IN ARTISTIC SELF EXPRESSION ACTIVITIES, WORKSHOPS AND SUPPORT GROUPS THAT ARE FACILITATED BY PEERS IN RECOVERY.
named programs · 10 · from sources

What they call their work

Anger Management Services
Structured support for individuals seeking to manage anger issues effectively through peer-led sessions.
City of Rochester Person In Crisis (PIC) Team
Peer specialists co-respond with police on mental health crisis calls to provide de-escalation and community-based support.
Community Resource Navigation
Assistance connecting individuals to mental health resources, benefits, and community services.
Creative Wellness Opportunities
Peer-facilitated artistic expression workshops, mutual support groups, meditation, yoga, and virtual wellness activities for individuals on mental health journeys.
Education Support
Prevocational and educational skill-building support for individuals focused on academic or career development.
Employment Support
Services to help individuals find or maintain meaningful employment, including career coaching and benefits advising.
Life Skills
Programs designed to build practical life skills as stepping stones toward mental wellness and independence.
MHA Peer Training Academy
Training program that prepares individuals in recovery to become certified peer support specialists.
Self-Help Drop-In Support Services
Peer-run drop-in center open seven days a week for individuals seeking mental wellness support; no referral or appointment required.
Youth and Family Peer Support
Peer support for youth and families navigating emotional, behavioral, or medical health challenges, led by trained family and youth peer advocates.
activities · 9 groups

What they do

  • Mobile Mental Health Crisis Intervention 1 activity
    • Co-responding to mental health crises with law enforcement
      Deploys the Person In Crisis (PIC) Team to co-respond with Rochester Police on mental health and community crisis calls, providing on-the-ground behavioral health support and de-escalation.
  • Conflict Mediation & Resolution Services 1 activity
    • Delivering anger management programs
      Provides an 8-week, no-cost anger management program endorsed by the National Anger Management Association (NAMA), offering court-approved certification upon completion and follow-up sessions to reinforce skill development.
  • Creative Arts Therapy Programs 1 activity
    • Facilitating creative wellness and skill-building activities
      Hosts creative wellness workshops (e.g., painting, music, crafts) and life skills programs focused on self-care, budgeting, and self-defense to support emotional healing, personal growth, and progress toward mental wellness.
  • Mental Health Education and Awareness 1 activity
    • Hosting community events to promote mental wellbeing
      Organizes public events such as summer concerts, art shows, and sports-themed gatherings to foster community connection, reduce stigma, and raise funds for mental health programming.
  • Facility-Based Service Delivery 1 activity
    • Operating administrative and program sites in Monroe and Ontario Counties
      Maintains physical program locations in Rochester (Monroe County) and Canandaigua (Ontario County) to deliver mental health services and support to residents in both regions.
  • Behavioral Health and Human Services Training 1 activity
    • Operating the Peer Training Academy
      Runs a training program that prepares individuals with lived experience of mental health conditions to become certified peer support specialists, equipping them with professional skills to support others in recovery.
  • 12-Step Recovery Support Services 1 activity
    • Providing peer-led mental health support services
      Offers drop-in, virtual, and one-on-one peer support services for adults and youth facing mental health challenges, including mutual support groups, resource navigation, and assistance with accessing treatment and benefits. Services are available without referral or appointment, seven days a week in Rochester and surrounding counties, and are facilitated by individuals with lived mental health experience.
  • LGBTQ+ Cultural Competency & Community Education 1 activity
    • Providing trauma-informed and inclusive community trainings
      Offers educational workshops and full-day trainings, such as Tending the Roots and LGBTQ+ inclusion sessions, to integrate trauma-informed practices and build more inclusive communities.
  • School-Based Mental Health and Family Support 1 activity
    • Supporting youth and families navigating mental health challenges
      Provides peer-based support, education assistance, prevocational skill-building, and resource navigation tailored to youth and families managing emotional, behavioral, and medical health challenges.
financials · form 990 · fy2024
revenue
Total revenue$2.56M
Contributions & grants$2.18M85%
Program service revenue$322K13%
Investment income$53K2%
Other revenue$11K
expenses
Total expenses$2.86M
Program expenses80%
Admin / overhead16%
Fundraising3%
Salaries & benefits$1.96M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$2.03M
Cash$174K
Investments$527K
Liabilities$1.46M
Net assets$564K
Liquid reserves2.9 mo
4 years on record · 2020–2024 · YoY revenue -3.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
VALERIE WAY PRESIDENT & CEO 40 $120K
board members · 13
  • CHRISTEN BRUU — VICE CHAIR
  • DAVID OLIVEIRI — BOARD MEMBER
  • FELICIA REED-WATT — BOARD MEMBER
  • HALEY HENNING — SECRETARY
  • JACQUELINE WAMBACH — TREASURER
  • JEFF PIER — BOARD MEMBER
  • JESSICA WILSON — CHAIR
  • JUANITA LYDE — BOARD MEMBER
  • MICHAEL MOELLER — BOARD MEMBER
  • MICHAEL SHAY — BOARD MEMBER
  • MICHELLE HALLORAN — BOARD MEMBER
  • PATRICIA WOODS — BOARD MEMBER
  • ROBERT MADDAMMA — BOARD MEMBER
relationships · 12

Who they work with

  • Brock Thrasher Partner — Peer Support Specialist serving Livingston County
  • Connie Jager Partner — Peer Support Specialist serving Ontario County
  • Department of Human Services Partner — Collaborates with DHS to assist individuals in applying for temporary assistance benefits.
  • InfoAdvocate (IA) Partner — Community Wellbeing Partner supporting MHA Rochester's programs and initiatives.
  • Medicaid Managed Care Health and Recovery Plan (HARP) Government — Provides home and community-based services to individuals enrolled in HARP, a Medicaid-managed care program.
  • Mental Health America Network — Member affiliate of Mental Health America.
  • Michele Eckert Partner — Contact for Peer Training Academy in Ontario County
  • National Anger Management Association Partner — Endorses the Mental Health Association of Rochester’s Anger Management Program.
  • Printify Partner — Platform used to operate the MHA online store.
  • Rochester Police Partner — Partners with MHA peers on the Person In Crisis (PIC) Team to co-respond to mental health and community crisis calls.
  • Rochester Red Wings Partner — Collaborated with the Rochester Red Wings to host a community event promoting mental wellbeing at ESL Ballpark.
  • True Partner — Community Wellbeing Partner supporting MHA Rochester's mission.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Creative Expression in Recovery
    methodology: creative_expression_for_mental_health
    By integrating artistic self-expression with peer-led support, we advance mental wellness because creative engagement fosters emotional processing, personal agency, and connection in ways that complement traditional recovery pathways.
  • Peer Workforce Development Pathway
    methodology: lived_experience_to_professional_pathway
    By training individuals with lived mental health experience as certified peer support specialists, we create a recovery-oriented workforce that fosters personal purpose and economic empowerment, because lived experience translates into effective support and reinforces recovery through meaningful roles.
  • Peer-Led Support Model
    methodology: peer_support
    By leveraging shared lived experience through peer-led services and support, we build trust and relatability that enhance engagement, recovery, and community integration, because individuals with lived mental health experience are uniquely positioned to guide and empower others on similar journeys.
  • Personalized Resource Navigation
    methodology: personalized resource navigation
    By providing one-on-one, individualized navigation to community services, we improve access to care and wellbeing outcomes because tailored support addresses unique barriers and builds agency in service engagement.