named programs · 11 · from sources
What they call their work
HOLA Affordable Artist Portraits & Headshot Sessions
Collaborative initiative offering affordable, high-quality headshots for Hispanic/Latin artists to enhance professional portfolios.
HOLA After the Curtain
Low-cost or complimentary access to shows with post-performance Q&A sessions with cast and creative teams.
HOLA Awards
Annual gala honoring outstanding Latino artists in the United States, celebrating cultural heritage and artistic contributions.
HOLA Coaching and Career Counseling
One-on-one coaching and workshops to support members in navigating the entertainment industry.
HOLA Master Classes
Immersive training sessions led by industry professionals in theater, film, television, and voice-over.
HOLA Panels
Events fostering dialogue on inclusion, representation, and diverse experiences in the performing arts.
HOLA Referrals
Daily distribution of casting notices and breakdowns to members to facilitate access to jobs and artistic opportunities.
HOLA Spotlights
Conversations highlighting the personal and professional experiences of Hispanic and Latin talent.
HOLA Talent Directory
A resource for producers and casting directors to discover Latin and Hispanic talent.
HOLA Talks
Lectures and conferences addressing career development, empowerment, and well-being of Latin/Hispanic artists.
HOLA Workshops
Comprehensive training on various aspects of the entertainment industry, including specialized skills like Spanish-language voice-over.
activities · 8 groups
What they do
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Documentary Film Production 1 activity
- Conducting spotlight interviews and community-building initiativesProduces HOLA Spotlights and spotlight conversations that highlight the personal and professional experiences of Latin and Hispanic talent in entertainment, as part of broader community-building efforts including the HOLA Diversity Initiative.
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Youth Theater Arts Education 1 activity
- Delivering master classes and training workshops for Latin/Hispanic performing artistsHosts monthly master classes and comprehensive training workshops in theater, film, television, streaming media, and voice-overs, taught by industry professionals. Classes are offered at affordable rates for the public and free or discounted for HOLA members.
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Professional Job Board & Career Placement Services 1 activity
- Facilitating access to casting opportunities through a talent database and daily noticesMaintains a comprehensive Hispanic talent directory and distributes daily casting notices and breakdowns to members via direct distribution and website postings, serving as a resource for the New York casting community.
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Arts Professional Advocacy & Equity Initiatives 1 activity
- Hosting lectures, conferences, and panel discussions on career development and empowermentOrganizes lectures, conferences, and panel discussions focused on career development, empowerment, well-being, and inclusion for Latin/Hispanic artists in the performing arts.
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Post-Performance Audience Engagement 1 activity
- Offering educational and cultural access programs for membersProvides HOLA members with low-cost or complimentary access to theatrical performances and post-show discussions with cast and creative teams to explore character development, rehearsal experiences, and the artistic process.
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Recognition and Awards Programs 1 activity
- Recognizing artistic excellence through the HOLA AwardsHosts an annual awards ceremony to honor and recognize outstanding Latino artists in the United States, including through the HOLA Awards which celebrate excellence in artistic achievement.
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Latino and Multicultural Theater Production 1 activity
- Supporting Latinx representation in theater through institutional partnershipsHas supported the New York Latino theater circuit and maintains leadership roles in institutions like Thalia Spanish Theatre to strengthen Latinx representation in theater.
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Uncategorized 3 activities
- Advocating for increased representation and employment of Hispanic/Latin artistsFounded in 1975 to address underrepresentation and misrepresentation of Latinos in media, the organization advocates for increased employment of Hispanic actors, supports Hispanic theaters, and works to expand Latinx presence in entertainment and media.
- Providing professional development and career support for Latin/Hispanic artistsOffers one-on-one career counseling sessions, including audition coaching and feedback on self-tapes, with HOLA members in good standing receiving one free session per year. Also provides workshops and coaching on navigating the entertainment industry.
- Providing professional headshot services for Latin/Hispanic artistsOffers affordable, high-quality headshot sessions to help Hispanic/Latin artists improve their professional portfolios and visibility in the entertainment industry.
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financials · form 990 · fy2024
revenue
Total revenue$273K
Contributions & grants$272K100%
Program service revenue$00%
Investment income$1K0%
Other revenue$-960
expenses
Total expenses$125K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$105K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$240K
Cash$221K
Investments$0
Liabilities$452
Net assets$240K
Liquid reserves21.3 mo
5 years on record · 2020–2024 · YoY revenue +159.5%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Pablo Andrade | Executive Dir. | 20 | $22K |
| Paul Slee Rodriguez | Chairman | 20 | $22K |
| Phoenix Ximenez | Secretary | 10 | $22K |
board members · 9
- Ana Maria Estrada — President
- Angel Gil Orrios — Board member
- Blanca Camacho — Board Member
- Carlos Arana — Board Member
- Fernando Cardenas Pena — Board Member
- Gabriela Garcia — Board member
- Gloria Garces — Board Member
- Luis Galli — Board Member
- Rolando Perez — Board Member
relationships · 56
Who they work with
- City Council Government — Partner with the New York City Department of Cultural Affairs in providing public funds for HOLA's programming.
- Miranda Family Fund Funder — Private contributor supporting HOLA's 2024-2025 programming.
- Miranda Family Fund Funder — Private contributor to HOLA's 2024-2025 programming
- Miranda Family Fund Funder — Private contributor to HOLA's 2024-2025 programming.
- Miranda Family Fund Funder — Private contributor to HOLA's 2025-2026 programming supporting Hispanic and Latin artists
- Miranda Family Fund Funder — Private funder providing support for HOLA's 2024-2025 programming
- Miranda Family Fund Funder — Private funder providing support for HOLA's 2024-2025 programming.
- Miranda Family Fund Funder — Private funder providing support for HOLA's 2025-2026 programming
- Miranda Family Fund Funder — Private funder supporting HOLA's 2024-2025 programming
- Miranda Family Fund Funder — Provides private contributions to support HOLA's 2024-2025 programming.
- New York City Department of Cultural Affairs Government — Provides public funding for HOLA's programming in partnership with the City Council.
- New York City Department of Cultural Affairs Government — Public funder of HOLA's programming in partnership with the City Council
- New York City Department of Cultural Affairs Government — Public funder of HOLA's programming in partnership with the City Council.
- New York City Department of Cultural Affairs Government — Public funder of HOLA's programs in partnership with the City Council
- New York City Department of Cultural Affairs Government — Public funder of HOLA's programs in partnership with the City Council.
- New York City Department of Cultural Affairs Government — Public funder supporting HOLA programs in partnership with the City Council
- New York City Department of Cultural Affairs Government — Public funder supporting HOLA's programming in partnership with the City Council
- New York City Department of Cultural Affairs Government — Public funder supporting HOLA's programming in partnership with the City Council.
- New York City Department of Cultural Affairs Government — Public funder supporting HOLA's programs in partnership with the City Council
- New York Latino theater circuit Partner — Supported by HOLA to strengthen Latinx representation in theater.
- New York State Council on the Arts Government — Provides public funding for HOLA's programming with support from the Office of the Governor and New York State Legislature.
- New York State Council on the Arts Government — Public funder of HOLA's programming with support from the Office of the Governor and New York State Legislature
- New York State Council on the Arts Government — Public funder of HOLA's programming with support from the Office of the Governor and the New York State Legislature
- New York State Council on the Arts Government — Public funder of HOLA's programming with support from the Office of the Governor and the New York State Legislature.
- New York State Council on the Arts Government — Public funder of HOLA's programs with support from the Office of the Governor and the New York State Legislature
- New York State Council on the Arts Government — Public funder of HOLA's programs with support from the Office of the Governor and the New York State Legislature.
- New York State Council on the Arts Government — Public funder supporting HOLA programs with the support of the Office of the Governor and the New York State Legislature
- New York State Council on the Arts Government — Public funder supporting HOLA's programming with support from the Office of the Governor and the New York State Legislature.
- New York State Council on the Arts Government — Public funder supporting HOLA's programs with support from the Office of the Governor and the New York State Legislature
- New York State Council on the Arts Government — State arts council providing public funding to support HOLA's programs with support from the Governor's office and State Legislature
+ 26 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Artist Development as a Pathway to Equitymethodology: artist-development-and-empowermentBy providing targeted education, mentorship, and professional training, HOLA increases opportunities for Latin/Hispanic artists in entertainment because skill-building combined with industry-specific knowledge enables artists to overcome systemic barriers and access meaningful roles.
- Authentic Representation Through Structural Advocacymethodology: authentic_representationBy advocating for accurate, non-stereotyped portrayals and expanding institutional visibility for Latin/Hispanic artists, HOLA shifts cultural narratives in media because authentic representation increases inclusion and counters systemic underrepresentation and bias in casting and storytelling.
- Industry Access via Direct Support and Networksmethodology: direct-access_job_referralBy distributing casting notices, facilitating networking, and embedding within industry systems, HOLA improves employment access for Latin/Hispanic artists because direct pipelines and peer connections reduce information asymmetry and increase visibility to decision-makers.