named programs · 3 · from sources
What they call their work
Finance Coaching Program
8-week mentorship program pairing small businesses with finance professionals to develop financial projections, pricing strategies, budgeting, and go-to-market plans
Marketing Coaching Program
8-week mentorship program providing small businesses with marketing strategy, brand positioning, social media planning, and logo/website development support
Shine Small Project
Initiative offering crowdfunding access, volunteer coaching, and partnerships with sustainable brands like Earth Cups to support minority-owned businesses
activities · 3 groups
What they do
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Small Business Technical Assistance 2 activities
- Crowdfunding support for minority-owned small businessesOffers assistance with crowdfunding campaigns to minority-owned small businesses as part of its business support services.
- Volunteer coaching for minority, veteran, and women-owned small businessesProvides an 8-week volunteer coaching program in marketing and finance to minority, veteran, and women-owned small businesses, primarily in Brooklyn, Queens, Bronx, and Staten Island.
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Women Entrepreneurs Grant Programs 1 activity
- Funding micro-grants for minority, veteran, and women-owned small businessesProvides micro-grants to support minority, veteran, and women-owned small businesses as part of its grantmaking program.
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Toxic Chemicals and Plastics Reform 1 activity
- Promoting eco-friendly drinkware alternatives for small businessesIntroduces small business partners to Earth Cups as a sustainable alternative to disposable drinkware to support environmental sustainability efforts.
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financials · form 990EZ · fy2023
revenue
Total revenue$59K
Contributions & grants$59K100%
Program service revenue$00%
Investment income$00%
Other revenue—
expenses
Total expenses$24K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out$21K
balance sheet
Total assets$36K
Cash—
Investments—
Liabilities—
Net assets$36K
1 years on record · 2023–2023
leadership · form 990 part vii · fy2023
Who runs it
board members · 9
- ADELAIDE FELLOWS SMITH — DIRECTOR
- ALEXANDRA MARON — DIRECTOR
- ALEXIA FERNANDEZ — DIRECTOR
- HENRY STANTON — DIRECTOR
- JAMES VERMYLEN — CHIEF OPERATING OFFICER & DIRECTOR
- JOSHUA LIGHTBURN — CHIEF FINANCIAL OFFICER & DIRECTOR
- KATE SMITH — DIRECTOR
- MADELINE MORRIS — DIRECTOR
- SALLY BOOTH — DIRECTOR
relationships · 6
Who they work with
- Earth Cups Partner — Partner organization providing biodegradable and compostable drinkware; collaboration includes mentorship, funding, and product access to support sustainable business practices.
- GenNx360 Partner — Current employer of Chief Financial Officer Josh Lightburn.
- Providence Equity Partners Partner — Current employer of Head of Finance Coaching & Recruiting Cameryn McCormack.
- Royalty Pharma Partner — Former employer of co-founder Henri Fernandez, indicating a professional connection.
- Sony Music Partner — Current employer of co-founder Win Smith.
- accelerate360 Partner — Current employer of co-founder James Vermylen.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Hybrid Coaching and Crowdfunding Modelmethodology: coaching_and_crowdfunding_supportBy pairing entrepreneurial coaching with crowdfunding support, the organization increases both the operational capacity and financial sustainability of small businesses, because combining skill development with community-driven capital access improves survival and growth outcomes.
- Integrated Capacity-Building with Pro-Bono Expertisemethodology: capacity_building_with_pro_bono_expertiseBy combining micro-grants with volunteer coaching from finance and marketing professionals, the organization strengthens business planning, financial management, and marketing capacity in minority, veteran, and women-owned small businesses, because integrated support produces more sustainable growth than funding alone.
- Sustainable Business Partnership Modelmethodology: sustainable_partnershipBy partnering with eco-conscious companies, the organization promotes sustainable business practices through mentorship, funding, and access to sustainable products, because aligning environmental sustainability with business development creates long-term operational resilience.