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NATIONAL BASKETBALL SOCIAL JUSTICE COALITION INC

NEW YORK, NY · EIN 853687273 · Form 990 · FY2024 · NTEE R99 · Civil Rights & Advocacy · Medium ($1M-$10M) · coalition.nba.com
revenue
$2.3M
expenses
$2.9M
net assets
$131K
employees
5
volunteers
22
program ratio
84%
mission · from form 990

TO LEAD THE NBA COMMUNITY'S EFFORTS TO ADVANCE SOCIAL JUSTICE.

profile · synthesized from sources

The National Basketball Social Justice Coalition is a civil rights advocacy organization formed by the NBA, NBPA, and NBCA to advance social justice through policy change. It focuses on criminal justice reform, policing accountability, voting rights, and community safety. Leveraging the influence of basketball, the coalition drives public education, advocates for legislative reforms, and supports community-led initiatives across the United States.

named programs · 7 · from sources

What they call their work

Community Violence Intervention
Promotes public health approaches to gun violence prevention and supports community-led safety strategies
Expungement Summits
Hosts events in partnership with NBA teams to help individuals clear criminal records, held at team arenas
Give & Go Policy Learning Series
Educational events that connect stakeholders to social justice issues through policy briefings and learning sessions
Juvenile Justice Reform
Promotes fair youth justice policies, alternatives to incarceration, and rehabilitation-focused interventions for young people
Policing Accountability Program
Supports transparency in law enforcement, crisis response alternatives, and accountability measures for police misconduct
Second Chances Initiative
Advocates for policies like record sealing, fines and fees reform, and second chance hiring to support reintegration of individuals with criminal records
Voting Rights Expansion
Advocates for expanded ballot access, voter participation, and rights restoration for individuals with felony convictions
activities · 5 groups

What they do

  • Justice System Innovation & Inclusion Programs 2 activities
    • Conducting educational forums on social justice issues
      Organizes public education initiatives including the “Give & Go” Policy Learning Series, “On Court Conversations,” town halls, and roundtables to engage stakeholders on topics such as second chances, alternatives to arrest, and systemic barriers faced by individuals with criminal records.
    • Hosting social justice impact events and summits
      Organizes large-scale impact events such as Expungement Summits hosted at NBA arenas in partnership with NBA teams, and convened the NOP Second Chances Summit in June 2025 to advance criminal justice reform. Hosted 65 impact events with 120 national and local organizations to advance social justice in NBA communities.
  • Criminal Justice Policy Advocacy 1 activity
    • Advancing social justice policy reform
      Leads advocacy efforts within the NBA community to advance social justice, including campaigns for sentencing reform, juvenile justice, second chances, fair policing practices, and alternatives to incarceration. Achieved 10 legislative wins by supporting 29 justice policy bills over five years and claims impact on policies improving the lives of 12 million Americans.
  • Civic Engagement and Voter Mobilization 1 activity
    • Expanding civic engagement and voter participation
      Partners with NBA teams and non-partisan civic engagement organizations to increase voter participation in NBA communities; conducts educational sessions such as the “Give & Go” Policy Learning Series and specific policy learning events on voting and civic engagement.
  • Gun Violence Prevention & Intervention 1 activity
    • Promoting community-based violence intervention strategies
      Advocates for public health approaches to community violence by elevating community violence intervention (CVI) programs, partnering with CVI organizations, and promoting investment in community-led safety solutions.
  • Published Narrative Projects 1 activity
    • Publishing research and narratives on basketball and social justice
      Published the book "The Power of Basketball" in October 2024, a collection of essays by NBA and WNBA players, coaches, and team governors documenting personal social justice journeys and the intersection of sports and advocacy.
financials · form 990 · fy2024
revenue
Total revenue$2.30M
Contributions & grants$2.25M98%
Program service revenue$00%
Investment income$49K2%
Other revenue$0
expenses
Total expenses$2.88M
Program expenses84%
Admin / overhead16%
Fundraising0%
Salaries & benefits$1.53M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$610K
Cash$559K
Investments$0
Liabilities$479K
Net assets$131K
Liquid reserves2.3 mo
5 years on record · 2020–2024 · YoY revenue +51.9%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 4
NameTitleHours/wkCompensation
JAMES CADOGAN EXECUTIVE DIRECTOR 40 $623K
MANNONE BUTLER HEAD OF PROGRAMS & PARTNERSHIP 40 $310K
ABIGAIL OMOJOLA PROGRAM DIRECTOR 40 $169K
JANICE TOLBERT POLICY MANAGER 40 $144K
board members · 15
  • ADAM SILVER — DIRECTOR
  • ANDRE IGUODALA — DIRECTOR
  • CLAYTON BENNETT — DIRECTOR
  • DONOVAN MITCHELL — DIRECTOR - UNTIL 03/04/2025
  • JAMAHL MOSLEY — DIRECTOR
  • JB BICKERSTAFF — DIRECTOR
  • JRUE HOLIDAY — DIRECTOR
  • KARL-ANTHONY TOWNS — DIRECTOR
  • LARRY NANCE JR — DIRECTOR
  • MARK TATUM — DIRECTOR & PRESIDENT
  • MICKY ARISON — DIRECTOR
  • RYAN SMITH — DIRECTOR
  • STEVEN BALLMER — DIRECTOR
  • TERANCE MANN — DIRECTOR - FROM 03/04/2025
  • TRE JONES — DIRECTOR
relationships · 19

Who they work with

  • Cleveland Cavaliers Partner — Collaborates with players from the Cleveland Cavaliers, including founding board member Donovan Mitchell, on social justice initiatives.
  • Everytown Research Partner — References research from Everytown Research on the effectiveness and economic impact of violence intervention programs.
  • Giffords Law Center Partner — Collaborates with or references research from Giffords Law Center on gun violence statistics and intervention strategies.
  • Monumental Sports & Entertainment Partner — Partnered on the pre-release book launch event for "The Power of Basketball."
  • NBA Coalition — Founding member of the National Basketball Social Justice Coalition.
  • NBA Partner — Collaborates with the NBA to advance social justice initiatives through the basketball community.
  • NBA Teams Partner — Collaborates with NBA teams to increase voter participation in local communities.
  • NBCA Coalition — Founding member of the National Basketball Social Justice Coalition.
  • NBPA Coalition — Founding member of the National Basketball Social Justice Coalition.
  • National League of Cities Partner — References analysis from the National League of Cities on return on investment for community violence intervention programs.
  • The New Press Partner — Co-published the book "The Power of Basketball."
  • The New Press Partner — Collaborated with The New Press to publish and distribute the book "The Power of Basketball."
  • The New Press Partner — Publisher of "The Power of Basketball," released in partnership with the Coalition.
  • Utah Jazz Partner — Board member Ryan Smith, Chairman of the Utah Jazz, is affiliated with the Coalition and has publicly supported its second chance initiatives.
  • Vera Institute of Justice Partner — Co-released the book "The Power of Basketball" and co-hosted a pre-release book launch event.
  • Vera Institute of Justice Partner — Collaborated with the Coalition to release the book "The Power of Basketball."
  • Vera Institute of Justice Partner — Collaborated with the Vera Institute of Justice to release the book "The Power of Basketball."
  • WNBA Social Justice Council Coalition — Collaborates with the WNBA Social Justice Council, which includes founding members like Tierra Ruffin-Pratt.
  • non-partisan civic engagement organizations Partner — Partners with non-partisan civic engagement organizations to support voter turnout efforts.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Coalition-Based Civic and Policy Advocacy
    methodology: coalition-based_advocacy
    By combining non-partisan civic engagement—such as voter access initiatives—with coalition-driven policy advocacy, the organization strengthens democratic participation and institutional change because sustained reform requires both grassroots mobilization and strategic alignment across organizations.
  • Collective Platform Mobilization for Social Change
    methodology: people_power_to_policy
    By leveraging the NBA’s cultural reach and uniting players, coaches, teams, and fans as a coordinated force, the organization amplifies awareness and converts public engagement into policy action, because collective visibility increases societal pressure and legitimacy for reform.
  • Dignity-Centered Unification Across Divides
    methodology: dignity-centered_unification
    By uniting diverse stakeholders around a shared commitment to human dignity, the organization fosters inclusive coalitions that sustain long-term advocacy, because grounding justice work in universal values reduces polarization and strengthens cross-community trust.
  • Public Health Approach to Violence and Safety Reform
    methodology: public_health_approach_to_violence
    By treating community violence as a preventable public health crisis and supporting localized, evidence-informed interventions like Community Violence Intervention (CVI) and alternative crisis responses, the organization reduces harm because trauma-informed, community-led strategies are more effective than punitive systems at preventing violence and building safety.
  • Structural Reintegration and Justice System Transformation
    methodology: rehabilitation-centered-juvenile-justice
    By advocating for second-chance policies, rehabilitation-centered juvenile justice, sentencing reform, and diversion models, the organization enables safer reintegration and reduces systemic harm because replacing punishment with accountability, transparency, and support systems produces more equitable and effective outcomes than incarceration.