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CROATIAN NATIONAL TOURIST OFFICE INC
NEW YORK, NY · EIN 134035596 · Form 990 · FY2025 · NTEE Q21 · International Affairs · Small ($100K-$1M)
revenue
$875K
expenses
$941K
net assets
$-21K
employees
4
program ratio
95%
mission · from form 990

THE CROATIAN NATIONAL TOURIST OFFICE IS PART OF A NATIONAL TOURIST ORGANIZATION FOUNDED WITH THE AIM OF CREATING AND PROMOTING THE IDENTITY AND REPUTATION OF CROATIAN TOURISM DOMESTICALLY AND INTERNATIONALLY. ACTIVITIES INCLUDE BOTH PLANNING AND IMPLEMENTING THE PROMOTIONAL STRATEGY, AS WELL AS PROPOSING AND IMPLEMENTING PROMOTIONAL ACTIVITIES THAT ARE OF COMMON INTEREST TO ALL ENTITIES IN TOURISM, AND RAISING THE LEVEL OF QUALITY OF THE ENTIRE CROATIAN TOURIST OFFER.

profile · synthesized from sources

The Croatian National Tourist Office Inc promotes Croatian tourism internationally as part of a national strategy. It plans and implements promotional activities to enhance the country's tourism identity and improve the quality of its tourist offerings. The organization operates as a representative office based in New York, focusing on outreach and marketing to U.S. audiences.

named programs · 2 · from sources

What they call their work

Promotional Strategy Implementation
Develops and executes marketing campaigns to promote Croatia as a tourist destination in the U.S. market
Tourism Offer Enhancement
Collaborates with tourism entities in Croatia to improve the quality and competitiveness of tourist services
activities · 1 group

What they do

  • Regional Tourism Promotion 3 activities
    • Improvement of Croatian tourist offer quality
      Works to raise the quality level of the overall Croatian tourist offer through strategic initiatives and standards development.
    • Joint promotional activities for Croatian tourism entities
      Implements promotional activities of common interest to tourism entities in Croatia, fostering coordinated marketing efforts.
    • Promotional strategies for Croatian tourism
      Plans and implements domestic and international promotional strategies to enhance the identity and reputation of Croatian tourism.
financials · form 990 · fy2025
revenue
Total revenue$875K
Contributions & grants$875K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$941K
Program expenses95%
Admin / overhead5%
Fundraising0%
Salaries & benefits$281K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$64K
Cash$33K
Investments$0
Liabilities$85K
Net assets$-21K
Liquid reserves0.4 mo
6 years on record · 2020–2025 · YoY revenue -8.9%
leadership · form 990 part vii · fy2025

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
LEILA KRESIC-JURIC GENERAL MANA 40 $169K
board members · 4
  • DAVORIN PURGARIC — SEC'Y
  • HELENA STANISAK — DIRECTOR
  • KRISTJAN STANICIC — CHAIRMAN
  • MARINA SIMUN — DIRECTOR
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Unified Promotional Strategy
    methodology: unified_promotional_strategy
    By planning and implementing a coordinated promotional strategy across domestic and international markets, the organization strengthens the identity and reputation of Croatian tourism, because consistent and integrated messaging enhances brand recognition and market competitiveness.