named programs · 3 · from sources
What they call their work
Reel Good Thursdays
Weekly community movie screenings that support local organizations and raise awareness about social issues such as food insecurity.
Shandelee Music Festival: Sunset Concert Series
Annual summer concert series featuring live music performances at various venues throughout the Sullivan County region.
Sullivan Catskills Event Calendar
Curated listing of cultural, recreational, and community events across Sullivan County, including music, wellness, markets, and seasonal festivals.
activities · 5 groups
What they do
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Visitor Information and Trip Planning Services 2 activities
- Create personalized travel itineraries and provide trip planning supportGenerates customized travel itineraries for visitors based on their interests, preferences, and desired experiences in the Sullivan Catskills. Provides ongoing trip planning assistance including insider knowledge on lodging, local deals, and group visits.
- Facilitate access to lodging and accommodationsProvides comprehensive information on diverse lodging options in the Sullivan Catskills, including creekside cabins, converted barn suites, boutique inns, full-service lodges, wellness centers, and luxury riverside estates, to serve a range of traveler needs.
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Regional Tourism Promotion 2 activities
- Distribute destination guides and promotional materialsProduces and mails printed destination guides to locations 60 miles or more outside Sullivan County, with delivery taking 2–3 weeks. The guides help visitors plan stays around seasonal activities, outdoor recreation, dining, and relaxation opportunities.
- Support and promote recreational and heritage tourismAdvances fly fishing tourism on the Beaverkill, Willowemoc, and Neversink rivers and promotes heritage tourism related to the 1969 Woodstock Music Festival. Supports cultural tourism at Bethel Woods, located at the historic festival site, and highlights regional significance to international audiences.
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Local Food Market Operation 1 activity
- Operate weekly community markets and gatheringsRuns the Barryville Farmers Market weekly from May through October and hosts recurring community events such as a Sunday morning knitting circle open to all skill levels, fostering local engagement and supporting regional farmers and artisans.
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Curated Art Exhibitions and Public Displays 1 activity
- Promote tourism through events, festivals, and cultural programmingOrganizes and promotes seasonal outdoor experiences, performances, and community festivals such as the Narrowsburg Honeybee Festival and Roscoe Trout Parade. Supports access to live cultural performances at venues including Forestburgh Playhouse, Delaware Valley Opera, and Bethel Woods Center for the Arts.
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Regional Economic Development Initiatives 1 activity
- Support film production and regional economic developmentAssists film production teams by connecting them with town officials, property owners, lodging, catering, equipment rentals, and regional crew and vendors, promoting Sullivan County as a filming destination and supporting local economic activity.
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financials · form 990 · fy2024
revenue
Total revenue$5.12M
Contributions & grants$1.29M25%
Program service revenue$3.63M71%
Investment income$8750%
Other revenue$202K
expenses
Total expenses$4.10M
Program expenses92%
Admin / overhead8%
Fundraising0%
Salaries & benefits$625K
Grants paid out$83K
Largest expense lineCompensation
balance sheet
Total assets$3.48M
Cash$1.23M
Investments$0
Liabilities$354K
Net assets$3.12M
Liquid reserves3.6 mo
5 years on record · 2020–2024 · YoY revenue +56.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ROBERTA BYRON-LOCKWOOD | PRE/CEO RETI | 40 | $130K |
board members · 20
- ANTHONY BRUNO — BOARD MEMBER
- ARIEL SHANBERG — BOARD MEMBER
- BRIAN FACQUET — BOARD MEMBER
- DONNA HEMMER — EX-OFFICIO
- ERIC FRANCES — CHAIRMAN
- FRANKLIN TRAPP — SECRETARY
- JOHHNY PIZZOLATO — BOARD MEMBER
- JOSHUA POTOSEK — EX-OFFICIO
- MARK MCLEWIN — BOARD MEMBER
- MATT MCPHILLIPS — EX-OFFICIO
- MATTHEW ORLEY — BOARD MEMBER
- MICHAEL MARTELON — PRES/CEO 202
- PAUL CARLUCCI — BOARD MEMBER
- RICHARD LOWE — EX-OFFICIO
- RICK LANDER — BOARD MEMBER
- ROCCO BALDASSARI — BOARD MEMBER
- SCOTT SAMUELSON — VICE CHAIRMA
- SHAWN LANG — BOARD MEMBER
- SIMS FOSTER — BOARD MEMBER
- TANYA HAHN — TREASURER
relationships · 13
Who they work with
- Bethel Woods Partner — Collaborates to promote cultural and music events at the historic site of the 1969 Woodstock Music Festival.
- Bethel Woods Center for the Arts Partner — Cultural venue linked as a nearby attraction offering access to events and camping on historic grounds.
- Bethel Woods Center for the Arts Partner — Key cultural partner for concerts and music festivals in the region.
- Bradstan Boutique Hotel Partner — Boutique hotel listed among lodging options in the Sullivan Catskills.
- Catskill Film Commission Partner — Collaborates to support film production teams in Sullivan County, including guidance on tax incentives and logistics.
- Delaware Valley Opera Partner — Partner organization for musical performances in the Sullivan Catskills.
- Forestburgh Playhouse Partner — Partner venue for live theater performances promoted by the Sullivan County Visitors Association.
- Forestburgh Playhouse Partner — Theater organization highlighted as a local attraction near area lodging options.
- NYC Partner — Markets the Sullivan Catskills as located 90 scenic miles from New York City to attract visitors.
- Roscoe Beer Co. Partner — Sponsors the Horizon Happy Hour event at Market Sheds at Bethel Woods.
- Seminary Hill Partner — MICHELIN Key boutique hotel and farm-to-table restaurant promoted as a lodging destination in Sullivan County.
- Unique Escapes Partner — Lodging provider featuring A-frames and domes that blend with the natural surroundings, promoted as a Catskills glamping destination.
- Villa Roma Resort Partner — Lodging partner featured in promotional content about resorts in Sullivan County.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Informed and Locally Integrated Visitor Engagementmethodology: community_informed_assistanceBy using neighbor-to-neighbor dynamics, local knowledge, and community-based platforms (e.g., arts events, film production support), the organization strengthens both visitor authenticity and local economic benefits because trust-based integration increases access and mutual value creation between visitors and residents.
- Experience-Based Engagement Through Storytelling and Authenticitymethodology: experience-based_engagementBy emphasizing emotional connection, storytelling, and authentic local experiences rather than transactional tourism or structured planning, the organization increases visitor engagement because it fosters a deeper sense of place and personal relevance that drives meaningful visitation.
- Integrated Nature-Culture Immersion Modelmethodology: integrated-nature-culture-experiencesBy combining access to natural landscapes with cultural, culinary, and artisanal experiences in a single destination, the organization enables diverse same-day activities that increase visitor time and spending because integrated offerings reduce decision friction and enhance perceived value.
- Year-Round Seasonal Tourism Promotionmethodology: seasonal-tourism_promotionBy marketing Sullivan County as a destination for seasonal, sensory-rich outdoor experiences across all seasons, the organization sustains tourism demand year-round because varied natural engagement opportunities attract different visitor segments throughout the year.