irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $0IN JUNE 2024, NATURALLY NEW YORK COLLABORATED WITH BEVNET TO HOST ITS THIRD ANNUAL 'PITCH SLAM' COMPETITION AT THE METROPOLITAN PAVILION. FIVE FINALISTS PITCHED THEIR BRAND BEFORE A JUDGING PANEL FROM WHOLE FOODS MARKET AND AN AUDIENCE OF 250 GUESTS TO WIN A PRIZE PACKAGE OF $150K+ IN CASH AND SERVICES.
- #2 $0IN DECEMBER 2024, NATURALLY NEW YORK LAUNCHED THE HOLIDAY BAZAAR, OUR FIRST-EVER SHOPPABLE MARKETPLACE, SHOWCASING PRODUCTS FROM OVER 40+ NATURAL BRANDS TO 225 ATTENDEES.
named programs · 4 · from sources
What they call their work
Expo East Extravaganza
Networking event held at Natural Products Expo East for approximately 300 CPG professionals to connect and collaborate
Holiday Bazaar
Shoppable marketplace showcasing products from over 40 natural brands, launched in December 2024 for 225 attendees
Jingle & Mingle
Annual holiday mixer event fostering networking among natural products industry professionals, with around 150 attendees
Pitch Slam
Annual competition where emerging natural product brands pitch to a panel from Whole Foods Market and a live audience; offers a prize package worth over $150K in cash and services
activities · 3 groups
What they do
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Youth and Student Entrepreneurship Competitions 1 activity
- Host annual Pitch Slam competition for natural product entrepreneursOrganizes the annual 'Pitch Slam' competition, which in 2024 featured five finalists presenting to a panel from Whole Foods Market and an audience of 250 guests, with a prize package valued at over $150,000 in cash and services.
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Professional Networking Events 1 activity
- Host industry events and networking mixers for CPG professionalsHosts professional gatherings including the 'Expo East Extravaganza' networking event for 300 CPG professionals in September 2023 and the 'Jingle & Mingle' holiday mixer for approximately 150 guests in December 2023, achieving an 83% check-in rate.
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Uncategorized 1 activity
- Operate shoppable marketplaces for natural brandsLaunched the Holiday Bazaar in December 2024, its first shoppable marketplace, showcasing products from over 40 natural brands to 225 attendees.
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financials · form 990 · fy2024
revenue
Total revenue$365K
Contributions & grants$269K74%
Program service revenue$96K26%
Investment income$00%
Other revenue$0
expenses
Total expenses$379K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$177K
Grants paid out$36K
Largest expense lineCompensation
balance sheet
Total assets$202K
Cash$178K
Investments$0
Liabilities$2K
Net assets$200K
Liquid reserves5.6 mo
2 years on record · 2023–2024 · YoY revenue +8.8%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ADRIENNE DELISIO | EXECUTIVE DIRECTOR | 40 | $142K |
board members · 4
- ERIC SCHNELL — DIRECTOR
- GIGI LEE CHANG — PRESIDENT AND DIRECTOR
- RYAN LEWENDON — SECRETARY AND DIRECTOR
- SEAN CONNER — DIRECTOR
relationships · 2
Who they work with
- BEVNET Partner — Collaborated to host the third annual 'Pitch Slam' competition in June 2024.
- Whole Foods Market Partner — Provided judging panel for the 'Pitch Slam' competition in June 2024.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Market Access Through Curated Marketplaces 5 orgsmethodology: market-access-through-curated-marketplacesBy creating shoppable, in-person marketplaces that curate natural food brands, the organization increases consumer access and brand visibility, driving sales and market entry because direct-to-consumer engagement builds trust and trial for emerging brands.shared approach: Marketplace as Catalyst →
- Entrepreneur Support Through Pitch Competitionsmethodology: entrepreneur-support-through-pitch-competitionsBy hosting pitch competitions with industry judges and live audiences, emerging natural food entrepreneurs gain visibility, feedback, and prize packages in cash and services, which accelerates brand growth because early-stage ventures benefit from targeted investment and expert validation.