named programs · 5 · from sources
What they call their work
Distracted Driving Awareness Month
Education and outreach campaign during April to reduce distracted driving, featuring media interviews, PSAs, and collaboration with local news stations.
Drive2Life PSA Contest
Student-led public service announcement competition for high schoolers, where winners produce national PSAs on safe driving, supported by FCCLA and other youth organizations.
National Passenger Safety Week
Public awareness initiative encouraging passengers to speak up about unsafe driving behaviors, distributed through local TV news segments and national media partnerships.
National Teen Driver Safety Week
Annual campaign promoting safe driving among teens through media outreach, school partnerships, and public service announcements emphasizing parental involvement and risk awareness.
Safest Summer Ever Campaign
Summer-focused initiative targeting teen driving safety during high-risk months, developed in partnership with SADD and local broadcasters to reduce crashes.
activities · 2 groups
What they do
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Motor Vehicle Safety Education 3 activities
- Advocating for teen and passenger safety through media and public awarenessConducts targeted advocacy during National Teen Driver Safety Week, Distracted Driving Awareness Month, and National Passenger Safety Week through media segments, press releases, expert commentary, and public service campaigns to raise awareness of high-risk periods such as the 100 deadliest days between Memorial Day and Labor Day.
- Organizing youth-focused safe driving contests and campaignsConducts annual creative contests for teens that engage students in creating public service announcements, posters, and messages about safe driving; includes national outreach through school events, pledge days, and peer-to-peer messaging initiatives.
- Publishing and distributing road safety educational materialsProduces and distributes free educational resources including documentaries, videos, presentations, checklists, and books on safe driving practices to schools, government agencies, educators, law enforcement, and youth organizations across the United States.
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Uncategorized 2 activities
- Conducting research and publishing traffic fatality dataReports annual statistics on causes of traffic fatalities, including deaths due to drowsy driving, speeding, distracted driving, drunk driving, and seat belt effectiveness, to inform public understanding and policy discussions on road safety.
- Funding community-based pedestrian and traffic safety programsAwards grants to State Highway Safety Offices and local organizations in states including Connecticut, New York, Pennsylvania, and Erie County to support programs promoting safe walking, biking, scootering, and peer education for youth, including speed-management pilot initiatives developed with GHSA and IIHS.
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financials · form 990 · fy2024
revenue
Total revenue$2.25M
Contributions & grants$1.61M72%
Program service revenue$00%
Investment income$876K39%
Other revenue$-237K
expenses
Total expenses$1.37M
Program expenses75%
Admin / overhead25%
Fundraising0%
Salaries & benefits$358K
Grants paid out$317K
Largest expense lineCompensation
balance sheet
Total assets$51.68M
Cash$3.98M
Investments$35.15M
Liabilities$53K
Net assets$51.63M
Liquid reserves343.5 mo
6 years on record · 2019–2024 · YoY revenue -22.0%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MICHELLE ANDERSON | DIRECTOR OF OPERATIONS | 40 | $100K |
| BEHROOZ SHOKATI | EXECUTIVE DIRECTOR | 20 | $67K |
board members · 7
- ANDREW SABIN — TRUSTEE
- ANTHONY PORTERA — INDEPENDENT TRUSTEE
- CAROLINE M MANOCHERIAN — VICE PRESIDENT/TRUSTEE
- DAVID REICH — INDEPENDENT TRUSTEE
- JOHN MANOCHERIAN — PRESIDENT/TRUSTEE
- KIMBERLY MANOCHERIAN — VICE PRESIDENT/TRUSTEE
- SCOTT SOLOMON — SECRETARY/TRUSTEE
relationships · 23
Who they work with
- 100 Safest Days of Summer Partner — Collaborates on a campaign to raise awareness about teen driving risks during the summer months.
- American Driver & Traffic Safety Education Association Partner — Co-sponsors the Drive2Life PSA Contest.
- Emmy Award-winning production team Partner — Collaborates with an Emmy Award-winning production team to produce winning PSA entries for national broadcast.
- Facebook Partner — Uses Facebook to share safe driving messages and contest information through social media outreach.
- Family, Career and Community Leaders of America (FCCLA) Partner — Partner organization in the 2025 PSA contest that engaged students in creating national safe driving messages
- Governors Highway Safety Association Partner — Collaborates with NRSF on a competitive grant program to support state-level road safety initiatives including drowsy driving prevention and speed management.
- Hampshire Review Partner — Print media partner that published an article on National Passenger Safety Week 2026
- Instagram Partner — Uses Instagram to share safe driving messages and contest information through social media outreach.
- Insurance Institute for Highway Safety Partner — Collaborated with NRSF and GHSA in 2020 to award grants for speed-management pilot programs.
- KTVZ-TV NBC 21 Partner — Media partner that aired a segment on National Passenger Safety Week 2026
- NHTSA Government — Collaborates with and supports the mission of the National Highway Traffic Safety Administration, which was established as a result of the Foundation's advocacy.
- NOYS Partner — Distributes educational materials to young people associated with NOYS and recognizes their involvement in road safety advocacy.
- SADD Partner — Recognizes and supports youth engagement in road safety through groups like SADD.
- Siouxland Proud Partner — Media distribution partner that disseminated a press release for National Teen Driver Safety Week 2025
- SteerSafe Partnership Partner — Collaborated with NRSF and GHSA to develop and promote a guidebook on Intelligent Speed Assistance programs for state highway safety offices.
- Twitter Partner — Uses Twitter to share safe driving messages and contest information through social media outreach.
- WSYR-TV ABC 9 Partner — Media partner that aired a segment on National Passenger Safety Week 2026
- WTVY-TV CBS 4 Partner — Media partner that aired a segment on National Passenger Safety Week 2026
- WZZM-TV ABC 13 Partner — Media partner that aired a segment on National Passenger Safety Week 2026
- We Save Lives Partner — Collaborates with the National Road Safety Foundation to launch the National Passenger Safety Campaign and promote passenger intervention in unsafe driving.
- YouTube Partner — Hosts and shares Public Service Announcements and educational films on YouTube to promote safe driving awareness.
- info@nrsf.org Government — Primary contact email for the National Road Safety Foundation, used for inquiries and enforcement of privacy policies.
- key youth advocacy groups Partner — Collaborates with youth advocacy groups to engage teens in promoting safe driving.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Behavioral Marketing for Safe Drivingmethodology: behavioral_marketingBy applying marketing and behavioral influence techniques—such as relatable narratives, visual metaphors, and short-form PSAs—the organization promotes lasting behavior change, because emotionally resonant messaging is more effective than factual warnings alone.
- Family-Engaged Teen Driver Educationmethodology: family_engaged_driver_educationBy providing tools that promote dialogue between parents and teens during the learner phase, the organization fosters safer driving habits, because family involvement increases accountability and reinforces safety norms before independent driving begins.
- Multidisciplinary Road Safety Approachmethodology: multidisciplinary_road_safetyBy combining engineering, enforcement, policy, communications, and advocacy—funded through competitive grants—the organization addresses systemic causes of road danger like speeding, because sustainable safety improvements require coordinated action across sectors.
- Passenger Intervention as Safety Mechanismmethodology: passenger_empowermentBy empowering passengers to speak up in unsafe driving situations, the organization prevents roadway deaths, because one proactive voice can disrupt risky decisions in real time.
- Peer-Led Youth Advocacymethodology: peer_led_safety_advocacyBy engaging youth as peer advocates through creative contests and student-led campaigns, the organization increases the authenticity and reach of safe driving messaging, because peer-to-peer communication is more influential than top-down instruction in shaping teen behavior.