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GREATER NEW YORK AUTOMOBILE DEALERS ASSOCIATION

WHITESTONE, NY · EIN 110578480 · Form 990 · FY2024 · NTEE S41 · Community Improvement · Large ($10M-$50M) · gnyada.com
revenue
$13.6M
expenses
$13.0M
net assets
$61.3M
employees
42
program ratio
76%
mission · from form 990

THE ASSOCIATION REPRESENTS APPROXIMATELY 500 NEW CAR DEALERS, RETIRED MEMBERS AND ALLIED MEMBERS. THE PURPOSE OF THE ASSOCIATION IS TO GENERATE INTEREST IN AND EDUCATE THE PUBLIC ABOUT THE NEW CAR DEALER PRIMARILY VIA A TRADE SHOW; TO PROMOTE TRAFFIC SAFETY; TO IMPROVE WORKING CONDITIONS IN THE INDUSTRY BY PROVIDING EDUCATIONAL MATERIALS AND SEMINARS; AND TO MONITOR CHANGES IN THE LAW THAT MAY AFFECT FRANCHISED NEW CAR DEALERS.

profile · synthesized from sources

Trade association representing approximately 500 new car dealers in the Greater New York area. The organization advocates for the automotive retail industry, provides educational seminars and compliance resources for dealers, promotes traffic safety, and monitors legislative changes affecting franchised dealerships. It also produces a major auto industry trade show and supports workforce development through training programs.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $1.52M
    EDUCATIONAL PROGRAMS - SEMINARS AND CLASSES ARE HELD TO EDUCATE THE PUBLIC WITH REGARD TO THE AUTO INDUSTRY AND TO ENHANCE THE SKILLS OF PERSONS INVOLVED IN THE INDUSTRY.
named programs · 5 · from sources

What they call their work

Center for Automotive Education & Training
90,000 sq. ft. facility providing workforce training and development for the automotive industry
Educational Programs
Provides seminars and classes to educate the public about the auto industry and enhance skills for industry professionals
Guide to Dealership Signs
Comprehensive compliance resource providing checklists and required signage for dealership locations
National Automotive Technology Competition
School-to-work initiative offering scholarships and prizes to students in automotive technology programs
World Traffic Safety Symposium
Annual event bringing together dealers, manufacturers, and safety experts to promote traffic safety
activities · 7 groups

What they do

  • Industry Trade Association Services 4 activities
    • Advocating for automotive dealers at state and local levels
      Provides regulatory guidance, compliance assistance, and advocacy services to franchised new car dealers at the state and local levels to represent their interests in policy and regulatory matters.
    • Operating a Dealer Hotline for member support on regulatory and operational issues
      Runs a Dealer Hotline that responds to dealer inquiries on tax laws, employment matters, DMV regulations, and OSHA compliance, resolving issues directly or through research and consultation with outside experts.
    • Providing educational and operational support for dealer enrollment in state programs
      Supports member dealerships in enrolling in the state’s partnering program for in-house plate and registration issuance.
    • Providing regulatory compliance support and resources to member dealerships
      Offers dealership forms, compliance posters, guidance materials (including a 2025 Guide to Dealership Signs), and electronic posting support to help franchised new car dealers meet federal, state, and local regulatory requirements.
  • Industry-Specific Student Scholarships and Competitions 1 activity
    • Administering the National Automotive Technology Competition and scholarship programs
      Operates the Auto Tech Competition, established in 1993, and the National Automotive Technology Competition, which provide students with hands-on challenges and award over $3 million annually in scholarships and prizes, including $2,000 to first-place winners.
  • Professional Certification and Continuing Education 1 activity
    • Conducting educational seminars and training programs for auto industry participants
      Offers seminars, classes, and training programs to educate the public about the auto industry and enhance the skills of industry participants, including through its Center for Automotive Education and Training opened in 2005.
  • Member Business Referral & Discount Programs 1 activity
    • Facilitating member access to discounted services and technologies
      Secures discounts on essential services and access to innovative technologies for member dealerships through partnerships with industry leaders.
  • Clean Transportation Adoption & Infrastructure 1 activity
    • Hosting public outreach and technology demonstration events
      Hosts events such as the Electric Vehicle Ride+Drive, featuring 18 EV models and attended by over 150 people including legislators and government officials, to promote public engagement with emerging automotive technologies.
  • Motor Vehicle Safety Education 1 activity
    • Organizing the World Traffic Safety Symposium
      Establishes and hosts the annual World Traffic Safety Symposium to promote traffic safety through collaboration among dealers, manufacturers, and safety experts.
  • Charitable Grantmaking to Specific Causes 1 activity
    • Supporting community philanthropy and disaster relief initiatives
      Supports charitable causes including donations to the American Red Cross, funding emergency vehicles and humanitarian efforts in Ukraine, supporting families of 9/11 victims, and contributing to organizations like Operation Warm, with member donations exceeding $19 million.
financials · form 990 · fy2024
revenue
Total revenue$13.64M
Contributions & grants$00%
Program service revenue$11.14M82%
Investment income$2.56M19%
Other revenue$-50K
expenses
Total expenses$13.02M
Program expenses76%
Admin / overhead24%
Fundraising0%
Salaries & benefits$3.20M
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$64.86M
Cash$4.43M
Investments$43.51M
Liabilities$3.53M
Net assets$61.33M
Liquid reserves44.2 mo
4 years on record · 2020–2024 · YoY revenue -25.8%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 9
NameTitleHours/wkCompensation
MARK SCHIENBERG PRESIDENT 45 $1.33M
EDWARD GAZZILLO DIR OF EDUCA 40 $321K
ALAN LIEBENSOHN SHOW DIRECTO 40 $269K
MIKE CONWAY EXEC DIR-INS 40 $169K
MELISSA FORBES CONTROLLER 40 $163K
JENNIFER LEPURAGE VP - MEMBERS 38 $148K
KRISTINE LIGGIO DIR CTR AUTO 40 $141K
ALEXIS KELLY DIR- COMMUNI 38 $136K
ROBERT FARRELL FACILITY MAN 40 $121K
board members · 16
  • ANDREW HABBERSTAD — DIRECTOR
  • ELEANOR GULLA — VICE-CHAIR
  • GREG VAIL — TREASURER
  • JACK WEIDINGER — CHAIR
  • JAMES BUZZETTA JR — DIRECTOR
  • JAY ROSENTHAL — DIRECTOR
  • JOHN BILLARD — VICE CHAIR
  • JOHN LA SORSA — DIRECTOR
  • JONATHAN PEARLMUTTER — DIRECTOR
  • JOSH AARONSON — DIRECTOR
  • JULIAN GONZALEZ — DIRECTOR
  • LOUIS GIORDANO — DIRECTOR
  • MARCIE JACOB — DIRECTOR
  • MARINA LETSIOS — DIRECTOR
  • MARK LACHER — VICE-CHAIR
  • MICHAEL BROWN — DIRECTOR
relationships · 15

Who they work with

  • American Red Cross Partner — Partnered with the American Red Cross through donations and by hosting blood drives during the New York Auto Show.
  • DMV Government — Provides guidance to dealers on DMV regulations.
  • DMV Government — Works with DMV on dealer licensing, on-site inspections, and plate issuance processes.
  • Greater New York Automobile Dealers Association Network — Represents over 440 independent new car and truck dealerships in the New York metro area.
  • IRS Government — Files Form 990 with the Internal Revenue Service as a tax-exempt organization.
  • Kelsey Hering Partner — Contact person at GNYADA for labor law poster guidance
  • Lincoln Technical Institute Partner — Provides scholarships and funding for training equipment to Lincoln Technical Institute students.
  • NYC Department of Motor Vehicles Government — Coordinates with DMV offices for dealer plate issuance and on-site facility inspections.
  • New York State Attorney General Government — Collaborated to create the first Automotive Advertising Guidelines.
  • New York State Department of Motor Vehicles Government — Partnered through the DMV-DIRECT program, the first public-private partnership of its kind in New York State.
  • OPUS Partner — Partners with OPUS as the official vendor for the NYVIP program to enable safety and emissions inspection capabilities for dealers.
  • OSHA Government — Provides guidance to dealers on OSHA compliance matters.
  • Operation Warm Partner — Collaborated with Operation Warm on the annual coat drive to provide winter coats to children in need.
  • franchised new car dealerships Network — Members of the Greater New York Automobile Dealers Association that collectively generate economic impact.
  • industry leaders Partner — Partners with industry leaders to provide exclusive member benefits such as discounts and technology access.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Advocacy and Collective Action to Shape Regulatory Environment
    methodology: advocacy-and-education
    By engaging in advocacy, education, and collective action, the organization advances the interests of automobile dealers and fosters a cooperative regulatory environment because unified industry representation increases influence over legislation and regulation.
  • Standardization to Prevent Noncompliance and Reduce Operational Burden
    methodology: compliance-through-standardization
    By providing standardized compliance tools—such as consolidated posters and forms—the organization reduces the risk of regulatory fines and simplifies compliance because uniformity lowers cognitive and administrative load for dealerships.
  • Workforce Development Through Industry-Designed Training and Competition
    methodology: workforce-development-through-competition
    By designing hands-on competitions and training programs developed by industry professionals, the organization builds a skilled automotive technician workforce because experiential engagement increases learning retention and career interest.