named programs · 4 · from sources
What they call their work
High School Principal Voter Registration
Initiative calling on states to deputize high school principals to register graduating seniors, modeled after laws in Texas, Georgia, and other states, to increase youth voter participation.
No Voter Left Behind (NVLB)
Joint campaign with the Drum Major Institute and National Action Network to combat restrictive voter ID laws and expand access by advocating for free or reduced-fee federal Passport Cards as acceptable voter ID.
Weekend Voting Campaign
Advocacy initiative promoting the Weekend Voting Act to move U.S. federal elections to Saturday and Sunday to increase voter turnout, especially among working people and students.
Why Tuesday? Documentary Series
Media project featuring interviews with national leaders and public figures to raise awareness about voting day traditions and low turnout, widely distributed online and used in educational settings.
activities · 3 groups
What they do
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Civic Engagement and Voter Mobilization 3 activities
- Advocating for weekend or holiday voting to increase voter participationConducts advocacy campaigns to shift Election Day to weekends or holidays, citing time constraints as a major barrier to voting. Supports legislative efforts such as the Weekend Voting Act and has influenced policy outcomes including the Saturday Voting Act in San Francisco and a U.S. GAO study on weekend voting feasibility.
- Hosting national dialogues on voting system reform and voter turnoutOrganizes ongoing national discussions focused on voting system reform, voter registration, and increasing voter turnout, sustained over 18 years.
- Researching and documenting barriers to voter participationCollects and reports data on reasons for non-voting, including findings that 27% of nonvoters in 2010 and 69% in 2014 cited time conflicts due to work or school. Also reports youth voter turnout statistics, such as 23% participation among 18–24-year-olds in 2022.
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Environmental Conservation Grantmaking 1 activity
- Funding initiatives in education, sustainability, and recyclingProvides financial support for programs that advance education and promote sustainability and recycling through grantmaking.
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Documentary Film Production 1 activity
- Producing and distributing educational media on voting reformCreates and disseminates informational content including infographic materials and a documentary video series viewed millions of times across platforms. Includes a TED Talk with over 800,000 views to raise awareness about voting system reform.
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financials · form 990PF · fy2023
revenue
Total revenue$709K
Contributions & grants$2970%
Program service revenue——
Investment income$13K2%
Other revenue$695K
expenses
Total expenses$7K
Program expenses0%
Admin / overhead100%
Fundraising0%
Salaries & benefits$0
Grants paid out$250K
Largest expense lineProfessional Fees
balance sheet
Total assets$999K
Cash$60K
Investments$0
Liabilities$0
Net assets$999K
Liquid reserves96.3 mo
5 years on record · 2019–2023 · YoY revenue +5307.6%
leadership · form 990 part vii · fy2023
Who runs it
board members · 2
- ANDREW YOUNG — CHAIRMAN OF THE BOARD
- NORMAN J ORNSTEIN — DIRECTOR
relationships · 9
Who they work with
- Center for Information and Research on Civic Learning and Engagement Partner — Cites data from CIRCLE on youth voter turnout in 2022.
- Drum Major Institute Partner — Co-leads the No Voter Left Behind campaign to expand ballot access.
- International IDEA Partner — Cited International IDEA as a source for global voter turnout data.
- Meghan McCain Partner — Publicly affiliated with Why Tuesday? and supports its mission to change the day of voting.
- National Action Network Partner — Co-leads the No Voter Left Behind campaign to expand ballot access.
- National Conference of State Legislatures Partner — Cites NCSL data on early voting and absentee ballot policies across states.
- Pew Research Center Partner — Cites Pew Research Center data on voter turnout and reasons for nonvoting in multiple elections.
- THE CORK COLLECTIVE CO Partner — Recipient of a $250,000 grant in 2023 for advancement of education and promotion of sustainability and recycling.
- U.S. Government Accountability Office Government — Conducted a study on weekend voting feasibility prompted by Why Tuesday?
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Bipartisan Voter ID Solutionmethodology: bipartisan_voter_id_solutionBy advocating for free or low-cost federal Passport Cards, the organization seeks to ensure all citizens can meet voter ID requirements, because accessible and standardized identification removes a key barrier to voting without compromising security.
- Weekend Voting Accessmethodology: weekend_voting_accessBy moving Election Day to a weekend, the organization aims to improve voter access and increase turnout, particularly among working individuals, because weekend voting reduces conflicts with work and daily responsibilities.
- Youth Voter Registration Through Schoolsmethodology: youth-voter-registration-through-schoolsBy deputizing high school principals to register graduating seniors to vote, the organization increases youth voter participation because school-based registration leverages trusted institutions to reach young people at a critical civic transition point.