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EAST VILLAGE INDEPENDENT MERCHANTS ASSOCIATION
new york, NY · EIN 475652929 · Form 990EZ · FY2025 · NTEE S40 · Community Improvement · Micro (<$100K) · evimanyc.org
revenue
$1K
expenses
$1K
net assets
$8K
employees
—
program ratio
0%
mission · from form 990

The Purposes of EVIMA are 1) to develop and advocate for the commercial, professional and business interests of its members, 2) to increase the visibility of and induce patronage of independent businesses within the East Village community (the SERVICE AREA), 3) to create a forum for sharing and discussing the sentiments of business and professional communities within the AREA, and 4) to improve the quality of community life.

profile · synthesized from sources

The East Village Independent Merchants Association (EVIMA) is a membership-based organization supporting small businesses in Manhattan's East Village. It advocates for local merchants, promotes their visibility through marketing and events, and provides resources such as business counseling and lease assistance. EVIMA aims to sustain the neighborhood's unique character by strengthening its independent business community.

named programs · 3 · from sources

What they call their work

Community Advocacy
Organizes merchants to advocate collectively for their interests and improve the quality of community life in the East Village.
EVIMA Member Marketing
Features member businesses on EVIMA's website, map, Instagram (6,500+ followers), and email listserv to increase visibility and patronage.
Merchant Support Services
Provides business counseling, commercial lease assistance, workshops, and networking events for member merchants.
activities · 4 groups

What they do

  • Business Community Advocacy 1 activity
    • Advocates for East Village commercial and business interests
      Works to strengthen and protect the commercial environment in the East Village by advocating for the interests of local merchants and promoting a diverse business community.
  • Professional Networking Events 1 activity
    • Facilitates business networking and issue-sharing forums
      Provides a platform for East Village merchants to connect, share resources, and discuss common challenges through meetups, newsletters, and collaborative events.
  • Regional Tourism Promotion 1 activity
    • Increases visibility and customer patronage of local businesses
      Conducts marketing initiatives and organizes neighborhood events to boost foot traffic and public awareness of independent businesses in the East Village.
  • Small Business Technical Assistance 1 activity
    • Supports East Village businesses and residents through membership services
      Provides direct support to businesses and residents in the East Village via a merchant-led, membership-based structure funded by dues. Services include business counseling, commercial lease assistance, workshops, and networking events.
financials · form 990EZ · fy2025
revenue
Total revenue$1K
Contributions & grants$00%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$1K
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$8K
Cash$2K
Investments$0
Liabilities$0
Net assets$8K
Liquid reserves26.7 mo
4 years on record · 2021–2025 · YoY revenue +2202.1%
leadership · form 990 part vii · fy2025

Who runs it

board members · 3
  • La Teisha Moore — director
  • francisco gonzalez — director
  • maegan hayward — director
relationships · 4

Who they work with

  • East Village Community Partner — Works to serve the East Village Community through local business initiatives.
  • East Village Independent Merchant Association Network — EVIMA defines its membership network as independent merchants located within the East Village bounded by 14th Street, Houston Street, Bowery/3rd Avenue, and Avenue D.
  • East Village Independent Merchants Association Network — Merchant-led organization representing local businesses in the East Village.
  • PayPal Partner — Uses PayPal as a payment processing platform for transactions
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Advocacy and Visibility to Strengthen Local Commercial Ecosystem
    methodology: business-improvement-district_model
    By advocating for member businesses and increasing their visibility, the organization drives patronage and strengthens the local commercial ecosystem because public awareness and targeted promotion lead to increased customer traffic and economic sustainability.
  • Community-Driven Support Network for Small Business Resilience
    methodology: community-driven_support_network
    By fostering community among small businesses and sharing resources, the association strengthens resilience because peer networks and direct service delivery enable collective problem-solving and sustained operations during challenges.
  • Merchant-Led Governance for Local Accountability
    methodology: merchant-led_governance
    By operating as a merchant-led, membership-funded organization, the association ensures local ownership and accountability, which strengthens trust and alignment with community needs because decisions are made by those directly impacted.