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MOM STARTS HERE INC

SCHENECTADY, NY · EIN 811682516 · Form 990 · FY2024 · NTEE P20 · Human Services · Small ($100K-$1M)
revenue
$235K
expenses
$232K
net assets
$-26K
employees
4
volunteers
15
program ratio
84%
mission · from form 990

TO CONNECT WOMEN IN UNPLANNED PREGNANCIES, YOUNG MOMS, AND FAMILIES IN NEED TO THE RESOURCES AVAILABLE TO THEM.

profile · synthesized from sources

MOM STARTS HERE INC serves women in unplanned pregnancies, young mothers, and families in need by connecting them to essential resources. The organization provides baby items such as clothing, car seats, pack n plays, and nursing supplies, focusing on safe sleep and travel essentials. Based in New York, it supports local families through direct distribution of gently used goods and new necessities.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $28K
    BABY ITEMS: PARENTS WHO ARE IN NEED OF SAFE SLEEPING (PACK N PLAY) AND TRAVEL (CAR SEAT) ESSENTIALS ARE PROVIDED WITH THEM. THEY ALSO RECEIVE BABY ITEMS AND ACCESSORIES SUCH AS GENTLY USED CLOTHING, BLANKETS, HATS, SOCKS, SHOES, CHAIRS, SWINGS, NURSING ESSENTIALS, BOTTLES, AND MORE. DURING 2021, THE ORGANIZATION PROVIDED $6,000 WORTH OF BABY CLOTHING AND GENTLY USES BABY ITEMS AND OVER $12,000 WORTH OF CAR SEATS AND PACK N PLAYS.
named programs · 1 · from sources

What they call their work

Baby Items Distribution
Provides parents in need with safe sleeping essentials (pack n plays), car seats, gently used clothing, blankets, hats, socks, shoes, chairs, swings, nursing supplies, bottles, and other baby accessories.
activities · 7 groups

What they do

  • Diaper and Baby Supply Distribution 5 activities
    • Distributes infant essentials and baby items to members
      Provides infant essentials including diapers, clothing, feeding supplies, and baby furniture through the Pregnancy Club, Home Visiting Program, and trimester-based giveaways; also distributes Pack n Plays and car seats to members who meet participation requirements or through application processes.
    • Distribution of baby items to parents in need
      Distributes essential baby items such as Pack 'n Plays, car seats, clothing, blankets, hats, socks, shoes, chairs, swings, nursing essentials, and bottles to parents in need.
    • Operates donation drop-off programs for baby and maternity items
      Runs donation drop-off sites at Schenectady City Mission Distribution Center, Trinity Place Center in Albany, and Fidelis Care in Utica, accepting baby furniture, clothing (newborn to size 3T), maternity clothes, toys, toiletries, feeding supplies, and postpartum care products during weekday hours.
    • Operates self-serve access to baby items through the Baby Item Network
      Runs a network of satellite locations hosted within community organizations where members can access baby clothing, accessories, toiletries, diapers, and seasonal clothing without appointments. Members receive monthly access to diapers and seasonal clothing through this program.
    • Provides borrowing of baby furniture through the Baby Item Library
      Operates a Baby Item Library in Albany, NY, allowing members to borrow up to four donated baby furniture items for six months, with extensions available after cleaning, inspection, and recall checks.
  • Parenting Support for At-Risk Families 2 activities
    • Delivers home visiting services for high-risk families
      Provides personalized, intensive case management and home visiting services through Community Health Workers to families in Schenectady experiencing high-risk circumstances such as homelessness, substance use, and mental health challenges, including pregnancy and postpartum education, goal setting, system navigation, and referrals.
    • Serves pregnant women and parents facing socioeconomic and health challenges
      Provides services to pregnant women and parents in Albany, Rensselaer, Schenectady, Oneida, and Montgomery Counties who are experiencing challenges such as homelessness, low income, mental health issues, or lack of support.
  • Parenting Education and Support Programs 2 activities
    • Hosts educational and support groups on parenting topics
      Offers recurring group events such as Baby Feeding Basics, Mom Table Talk, Labor & Delivery with Bellevue, and Grow With Us, which include guidance on breastfeeding, bottle feeding, introducing solids, and child development, along with access to a Certified Lactation Counselor.
    • Provides emotional and practical parenting support via Parent Hotline and in-person appointments
      Operates a Parent Hotline offering emotional support and problem-solving assistance during scheduled hours on Mondays, Tuesdays, and Wednesdays, and also provides in-person parenting support services at a Schenectady office.
  • Perinatal Support Services 2 activities
    • Operates Pregnancy Club for peer support and resource navigation
      Runs a centralized Pregnancy Club that offers a supportive environment for pregnant individuals to ask questions, connect with others, build friendships, and receive one-on-one support for navigating resources and medical appointments.
    • Provides one-on-one birth planning and parenting support
      Offers individualized support to members including birth planning, resource navigation, and assistance with medical appointments, particularly within the Pregnancy Club and home visiting programs.
  • Community Event-Based Giving Programs 1 activity
    • Hosts Community Baby Showers and other peer gatherings with supplies and learning opportunities
      Organizes Community Baby Showers, Holiday Parties, and Weekly Peer Groups as in-person events for families in the capital region, offering free supplies, food, educational components, and community building.
  • Non-Emergency Medical & Essential Transportation 1 activity
    • Provides transportation and virtual access options for events
      Offers transportation assistance and virtual participation options to increase accessibility for individuals attending group events and programs.
  • Uncategorized 1 activity
    • Offers immediate access to programs upon membership enrollment
      Enables members to begin accessing services and programs immediately after enrolling, ensuring timely support for pregnant individuals and parents.
financials · form 990 · fy2024
revenue
Total revenue$235K
Contributions & grants$235K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$232K
Program expenses84%
Admin / overhead12%
Fundraising4%
Salaries & benefits$139K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$39K
Cash$34K
Investments$0
Liabilities$65K
Net assets$-26K
Liquid reserves1.8 mo
3 years on record · 2022–2024 · YoY revenue +3.0%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
KYLA SCHMIDT FORMER VICE CHAIR/EXECUTIV 40 $77K
board members · 8
  • ALISSA BALLARD — BOARD MEMBER
  • ANGELICA DE LA CRUZ — BOARD MEMBER
  • ANNIE FINN — BOARD MEMBER
  • JENNIGER MASSEY — BOARD MEMBER
  • LAURIE BALLARD — CHAIR
  • MAUREEN NICHOLSON — SECRETARY/TREASURER
  • VICTORIA HOSTIG — VICE CHAIR
  • YOLANDA KIRBY — BOARD MEMBER
relationships · 15

Who they work with

  • Bellevue Partner — Collaborates on Labor & Delivery education events for pregnant individuals.
  • CharityTracker Partner — Platform used for membership registration and access to Baby Item Network Sites.
  • Cognito Forms Partner — Uses Cognito Forms for transportation request submissions.
  • Fidelis Care Partner — Hosts donation drop-off services for Mom Starts Here in Utica, NY.
  • Hometown Health Center Partner — Hosts Maternal Care Community Health Worker Damaris Daniels on-site.
  • Junior League of Albany Partner — Board member Kendall developed connection to Mom Starts Here through service with Junior League of Albany.
  • MVP Health Care Partner — Collaborates through shared staff involvement in community partnerships and field marketing.
  • Schenectady City Mission Distribution Center Partner — Hosts donation drop-off services for Mom Starts Here in Rotterdam, NY.
  • Trinity Alliance Partner — Hosts the Mom Starts Here Baby Item Library and co-hosts Community Baby Showers.
  • Trinity Alliance Partner — Partner organization co-operating the Albany Baby Item Library with Mom Starts Here.
  • Trinity Place Center Partner — Hosts donation drop-off services for Mom Starts Here in Albany, NY.
  • United Way of the Greater Capital Region Partner — Shares leadership connection through board member Yolanda Kirby, who works with United Way’s Community Impact team.
  • YWCA Northeastern New York Partner — Shares leadership connection through board member Lauren, who serves as Chief Development Officer at YWCA NENY.
  • community organization Partner — Collaborates with community organizations to participate in Community Baby Showers.
  • vendor serving capital region families Partner — Partners with vendors to serve families at Community Baby Showers.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Centralized, Integrated Support Network
    methodology: integrated_service_model
    By centralizing maternal support services and integrating community partners at co-located events like Community Baby Showers, we increase access and coordination, because reducing fragmentation improves service uptake and strengthens community-based care ecosystems.
  • Client-Choice Model with Dignity-Based Access
    methodology: client_choice_model
    By allowing self-serve access to baby items and removing prerequisites beyond Medicaid eligibility, we increase participation and reduce stigma, because treating clients with dignity and autonomy builds trust and engagement.
  • Community Health Worker Home Visiting Model
    methodology: community_health_worker_model
    By deploying maternal care community health workers to deliver home-based, relationship-centered support, we improve maternal readiness and family stability, because sustained, trusting relationships enable deeper engagement and holistic problem-solving during high-risk periods.
  • Peer and Lived Experience Integration
    methodology: peer_powered_learning
    By incorporating peer support and advancing individuals with lived experience into staff and leadership roles, we build authentic community connection and model resilience, because shared experience fosters trust, reduces isolation, and strengthens program relevance.