named programs · 2 · from sources
What they call their work
Monday Night Community Ride
Weekly guided bike ride open to all ages and skill levels, featuring volunteer safety squad, themed routes, and post-ride social gatherings at host venues across Buffalo.
Pedal Party
Free, inclusive community bike ride event series held in Buffalo and Niagara Falls, featuring stops, music, food, and fellowship to celebrate local culture and causes.
activities · 5 groups
What they do
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Organized Community Cycling Events 3 activities
- Organizing weekly community bicycle ridesHosts free, inclusive, guided 10-mile bicycle rides every Monday from May through October, open to participants of all ages and skill levels, with regroup stops and routes that explore different Buffalo neighborhoods each week. These rides are supported by over 100 trained volunteer SQUAD members who ensure safety, provide on-ride support, and facilitate community engagement.
- Statewide expansion and partnership eventsHas organized over 50 Pedal Parties across New York State in collaboration with municipal and organizational partners, expanding the model of community bike rides beyond Buffalo.
- Total rider participation trackingHas hosted over 100,000 individual rider participations in Monday Night Community Rides and special events over a ten-year period, reflecting sustained community engagement.
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Community Event Fundraising 1 activity
- Fundraising through event-based revenue systemsOperates a wooden nickel fundraising system at afterparties where local vendors contribute a portion of sales to support organizational operations, generating revenue through community-engaged events.
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Organized Member Social Events 1 activity
- Hosting post-ride after-parties and community eventsProduces festival-style after-parties following weekly rides, featuring local food, drinks, music, vendors, and social fellowship, often at partner locations such as Coyote Cafe in Hamburg. The organization also hosts popup events, weekend pedal parties, fundraiser rides, winter snow rides, and squad-organized activities throughout the year.
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Disaster and Line-of-Duty Memorialization 1 activity
- Special response and commemorative ridesOrganized a commemorative group bike ride within one week of the Tops mass shooting in May 2022 to honor victims and support community healing, in collaboration with local bike organizations. Also delivered food to community members in need for one week following the incident.
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Community Stewardship Volunteer Programs 1 activity
- Volunteer-led program coordination and community outreachOperates a volunteer-driven structure through a 100+ member SQUAD that plans ride themes and routes, scouts paths, notifies neighbors and local businesses, reports road hazards, conducts cleanups, maintains free street libraries, and manages post-ride logistics. This includes advance outreach via social media, flyers, signage, and direct communication with block clubs and organizations.
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financials · form 990EZ · fy2025
revenue
Total revenue$89K
Contributions & grants$37K42%
Program service revenue$52K58%
Investment income——
Other revenue$2
expenses
Total expenses$97K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$53K
Cash—
Investments—
Liabilities—
Net assets$52K
5 years on record · 2021–2025 · YoY revenue -18.4%
leadership · form 990 part vii · fy2025
Who runs it
board members · 7
- Anthony Caferro — Board member
- Denise Saia Goller — Board member
- Freda Zecher — Board member
- India Walton — Board member
- Meaghan Carr — Board member
- Rashaad Holley — Board member
- Sarah Gatti — Board member
relationships · 22
Who they work with
- African Heritage Food Co-op Partner — Co-sponsored a Pedal Party event.
- Amherst Partner — Co-sponsored a Pedal Party event.
- Buffalo Marathon Partner — Co-sponsored a Pedal Party event.
- Clay Davies Partner — Photographer documenting Slow Roll Buffalo events.
- Clean Slate NY Partner — Advocated for Clean Slate NY legislation through visibility at rides.
- Dunkirk Partner — Co-sponsored a Pedal Party event.
- East Aurora Partner — Co-sponsored a Pedal Party event.
- Eden Partner — Co-sponsored a Pedal Party event.
- Grand Island Partner — Co-sponsored a Pedal Party event.
- Humboldt Parkway Restoration Project Partner — Supported the Humboldt Parkway Restoration Project by giving it visibility at Slow Roll Buffalo events.
- Lackawanna Partner — Co-sponsored a Pedal Party event.
- Lockport Partner — Co-sponsored a Pedal Party event.
- Niagara Falls (municipality) Partner — Co-sponsored a Pedal Party event.
- Reddy Bikeshare Partner — Collaborates on organizing the Niagara Falls Pedal Party.
- Reddy Bikeshare Partner — Partner organization providing bicycle rentals for participants without bikes.
- SQUAD Partner — Volunteer group supporting Slow Roll Buffalo events and operations
- Slow Roll Buffalo Network — Wheel B Herd Inc operates as Slow Roll Buffalo, indicating a formal organizational identity relationship.
- The Buffalo Zoo Partner — Host site for a Slow Roll Buffalo community ride event.
- Tonawanda Partner — Co-sponsored a Pedal Party event.
- University at Buffalo Partner — Co-sponsored a Pedal Party event.
- Variety Club Partner — Co-sponsored a Pedal Party event.
- local bike organizations Partner — Collaborated with local bike organizations to organize a commemorative ride after the Tops mass shooting.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Barrier-Free Inclusive Participation Modelmethodology: barrier-free-inclusionBy removing structural and social barriers to participation—through variable accordion-style pacing, volunteer support, and accessible ride design—we enable people of all ages, abilities, and backgrounds to join, because inclusive design fosters dignity, safety, and sustained engagement in shared experiences.
- Community-Engaged Recreation for Social Connectionmethodology: community-engaged-recreationBy organizing inclusive, slow-paced community bike rides that integrate volunteering and neighborhood exploration, we foster social connection and rebuild community ties among diverse populations, because shared recreational experiences break down social isolation and position participants as engaged community members rather than outsiders.