International Trademark Association Inc

Builds professional capacity by inviting brand owners and IP professionals into a global community, offering law student competitions, and providing expert-developed certificate programs to expand IP knowledge and career readiness.

Runs the Unreal Campaign and other educational initiatives to inform young consumers about the dangers of counterfeit goods and the value of trademarks, using social media outreach, youth conference presentations, and real versus counterfeit product comparisons.

Creates and distributes time- and cost-saving educational and practical resources for IP stakeholders, including publications, toolkits, and analyses, to support industry and public understanding of trademark issues.

Funds scholarships, educational resources, and professional development opportunities for students and early-career IP practitioners through donor-supported grant programs.

Conducts global advocacy to promote effective trademark laws and policies, harmonize their implementation, submit amicus briefs in critical IP cases, provide expert testimony to governments and intergovernmental agencies, and develop model laws and guidelines for IP statute reform. Advocacy positions are formalized through board-approved resolutions.

Maintains a library of press releases, media toolkits, leadership biographies, and images to support accurate media reporting on intellectual property topics and organizational initiatives.

Operates a global Pro Bono Clearinghouse that connects clients with trademark legal issues to volunteer member attorneys who provide free legal representation.

Hosts and organizes global educational events such as the annual TMAP Meeting and Leadership Meetings, offering practical training, peer-to-peer learning through Lunch and Learn Circles and case studies, and access via dedicated event apps. These programs serve hundreds to thousands of trademark professionals annually.

Administers the Tomorrow’s Leader Award to recognize early-career intellectual property practitioners for innovation, leadership, and service in the field.

Conducts and publishes data-driven research on emerging IP issues, including global counterfeit trade routes, AI's impact on IP law firms, data as an IP asset, and business-critical legal developments, through committee reports and Perspectives publications.

Implements the Climate Project to enable carbon offsetting for in-person events and runs the Green Swag Awards to promote sustainably sourced promotional items at conferences, selected by attendee vote.