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HeARTS SPEAK INC

POUGHKEEPSIE, NY · EIN 272327189 · Form 990 · FY2024 · NTEE D20 · Animal-Related · Micro (<$100K) · heartsspeak.org
revenue
$48K
expenses
$64K
net assets
$31K
employees
1
program ratio
88%
mission · from form 990

SAVING AND BETTERING THE LIVES OF ANIMALS IN NEED BY SUPPORTING ARTISTS, ANIMAL WELFARE ORGANIZATIONS AND COMMUNITIES

profile · synthesized from sources

HeARTs Speak Inc is a nonprofit that empowers artists to improve the visibility and adoption prospects of shelter animals through creative services. The organization connects photographers, artists, and creatives with animal welfare organizations to produce compelling visual content. It provides training, resources, and a supportive community to help animals in need gain life-saving exposure.

named programs · 3 · from sources

What they call their work

Artists Helping Animals
Network of 500+ creative professionals and hobbyists providing artistic services to animal shelters and rescues to improve pet adoption through better photography and marketing.
Images With HeART
Stock library that allows member artists to license their work, generating income for the artists while increasing mainstream exposure for shelter animals.
Perfect Exposure Project
Hands-on and virtual training program that empowers animal welfare organizations with marketing and communications skills to promote shelter animals effectively.
activities · 3 groups

What they do

  • Animal Rescue Volunteer Coordination 3 activities
    • Deliver photography and marketing training to animal welfare organizations
      Conducts workshops and training programs in photography and marketing techniques for staff and volunteers at animal welfare organizations; has delivered 65 workshops to over 5,000 participants from more than 400 organizations, with potential to impact nearly half a million shelter animals through improved outreach.
    • Operate Artists Helping Animals program to connect volunteer artists with animal shelters
      Runs the Artists Helping Animals program, which connects a network of over 500 volunteer artists across 47 U.S. states and 12 countries with animal shelters and rescues to provide creative services—including photography, visual storytelling, and marketing support—that increase shelter pet visibility and improve adoption outcomes.
    • Provide free creative resources and stock imagery to animal welfare organizations
      Offers free and discounted access to stock photos and visual content for nonprofit and government animal welfare organizations, producing and distributing inclusive, real-world imagery to shift public perceptions and support shelter animal adoption efforts.
  • Pet Food and Supply Pantry Services 1 activity
    • Support community mutual aid and family-pet preparedness initiatives
      Engages in local community support efforts including hosting pet supply distribution events, organizing emotional well-being activities such as puppy parties, and publishing practical guides for families on pet care planning during immigration detainment or deportation.
  • Uncategorized 1 activity
    • Facilitate artist member engagement and skill-sharing events
      Hosts and shares recordings of member meetups such as the AHA Member Meetup on Reels, where artist members exchange practical tips and strategies for creating engaging content to support animal welfare causes.
financials · form 990 · fy2024
revenue
Total revenue$48K
Contributions & grants$00%
Program service revenue$48K100%
Investment income$50%
Other revenue$0
expenses
Total expenses$64K
Program expenses88%
Admin / overhead12%
Fundraising1%
Salaries & benefits$31K
Grants paid out$500
Largest expense lineCompensation
balance sheet
Total assets$31K
Cash$31K
Investments$0
Liabilities$310
Net assets$31K
Liquid reserves5.8 mo
5 years on record · 2020–2024 · YoY revenue -66.4%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
LISA TATSUKO PRINCE Executive Dir. 32 $28K
board members · 3
  • CAITLIN QUINN — Secretary
  • LINDA COBARRUBIAS — Treasurer
  • LISA LANE CARDIN — President
relationships · 23

Who they work with

  • Ally Zlydaszyk Partner — Digital Marketing & Design Specialist at HeARTS SPEAK INC who contributed suggestions during the AHA Member Meetup on Reels.
  • Animal Care Centers of New York Partner — Hosted pilot workshops for the Perfect Exposure Project in 2013.
  • Animal Care and Control Team of Philadelphia Partner — Hosted pilot workshops for the Perfect Exposure Project in 2013.
  • Arizona Animal Welfare League & SPCA Partner — Volunteer site for HeARTs Speak artist member providing cat photography and storytelling.
  • Artists Helping Animals Partner — Flagship program of HeARTS SPEAK INC that mobilizes professional artists to support animal shelters and rescues.
  • Artists Helping Animals Partner — Flagship program of HeARTs Speak that unites artists to support shelter animals through creative services.
  • Artists Helping Animals (AHA) Network — HeARTS SPEAK INC hosts events and content for AHA, a member network of artists supporting animal welfare.
  • Dallas Animal Services and Adoption Center Partner — Hosts HeARTs Speak artist member who provides photography and design services.
  • Images with HeART Partner — Collaborative platform providing stock photography for animal welfare organizations.
  • Jill Garrett Partner — AHA member and photographer who shared filming techniques, editing tips, and engagement strategies during a Member Meetup on Reels.
  • Kim Adams Partner — AHA member who shared her experience of a viral cat-related reel during a Member Meetup on Reels.
  • Machi and Summit Pet Pantry Partner — Partnered with HeARTs Speak to distribute pet supplies to families in need in Minneapolis.
  • Maddie's Fund Government — Provider of funding or support enabling free use of stock photos for animal welfare organizations
  • NYC ACC Partner — Shelter partner where HeARTs Speak members contribute services.
  • PEP Partner — Collaborates with animal rescue organizations such as PEP to support animal adoption and welfare.
  • Perfect Exposure Project Partner — Collaborates with the Perfect Exposure Project to extend lifesaving services to more homeless pets.
  • Petco Love Funder — Provides a generous investment to support HeARTs Speak's programs.
  • Pets and People Photos Partner — Website where nonprofit animal welfare organizations can check eligibility for free or discounted image access.
  • The Bond Between Partner — Collaborated with HeARTs Speak to document community support efforts and host puppy party events for school staff in Minneapolis.
  • Urban Tails Partner — Collaborated with HeARTs Speak by hosting a mutual aid pickup event for families and pets in Minneapolis.
  • artists Partner — Collaborates with artists to create portraits and representations of shelter animals to enhance their visibility and emotional connection with potential adopters.
  • shelter partners Partner — Collaborates with shelter partners to support program delivery and client engagement.
  • shelters Partner — Partners with animal shelters to identify pets for artistic representation and adoption promotion.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Art-Based Visual Storytelling for Shelter Animal Adoption
    methodology: visual_storytelling_for_adoption
    By using professional photography, art, and authentic visual storytelling created by a network of artists, the organization increases the visibility and relatability of shelter animals, thereby increasing adoption rates because compelling narratives reduce stigma and foster emotional connection.
  • Capacity Building Through Needs-Based Creative Training
    methodology: needs-based_training_design
    By providing hands-on and virtual training tailored to the resource constraints and current needs of animal welfare staff and volunteers, the organization improves local marketing effectiveness and sustainability because context-sensitive skill-building leads to higher adoption of best practices.
  • Collaborative Creative Network for Systemic Advocacy
    methodology: collaborative_creative_network
    By mobilizing a global network of artists to collaboratively create and share content for shelter animals, the organization drives systemic change in pet adoption culture because collective creative action amplifies marginalized voices and shifts public norms at scale.