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BE YOUR OWN HERO INC

WILLIAMSVILLE, NY · EIN 271985011 · Form 990EZ · FY2024 · NTEE O50 · Youth Development · Small ($100K-$1M) · beyourownherous.org
revenue
$174K
expenses
$176K
net assets
$68K
employees
mission · from form 990

The organization will use specialized educational programs to work with high school seniors and high school dropouts to help them develop career paths appropriate for the changing economy.

profile · synthesized from sources

Youth development nonprofit based in Williamsville, NY that connects high school students and young adults with career pathways through large-scale career expos, classroom resources, and coaching. Serves students across Western New York by partnering with schools and employers in high-growth industries such as healthcare, tech, and manufacturing. Programs focus on workforce readiness, self-awareness, and emerging industry trends.

named programs · 5 · from sources

What they call their work

Career Experience
Annual career expo connecting over 900 students from 36 schools with 65+ employers and training programs in high-growth industries such as healthcare, tech, and manufacturing.
Emerging Industries Deep Dives
Webinar series for teachers and young adults featuring local employers and training programs, focusing on career opportunities, in-demand skills, and free or low-cost preparation programs.
Future of Work Workshops
Workshops for teachers, parents, and students on workforce trends, career pathways, and skills development in rapidly changing industries.
Indigo Pathways Career Dashboard
Self-awareness assessment tool that reveals natural behaviors and motivators to identify best-fit career matches for students and young adults.
You, Inc Career Coaching
Coaching program for young adults (18-26) to clarify career goals, build confidence, and connect with employer partners; offers private coaching and self-led online course options.
activities · 3 groups

What they do

  • Student Career Readiness and Internship Placement 3 activities
    • Deliver career readiness programs for high school students and dropouts
      Uses specialized educational programs to help high school seniors, sophomores, and juniors develop career paths suited to the changing economy, including a full-day career exploration program focused on identifying strengths, motivators, and engagement with hiring managers.
    • Host career development webinars and events for youth and educators
      Hosts webinar deep dives and annual events featuring local employers and training programs to explore emerging career opportunities, in-demand skills, and free or low-cost preparation programs, including the Career Experience event that connected over 900 students with 65+ employers.
    • Support employer engagement and workforce development
      Operates a YouTube Employer Library with interviews on company culture and career opportunities, hosts employer-educator roundtables, and provides training for employers on managing Gen Z employees to bridge workforce readiness gaps.
  • Youth Workforce Readiness Programs 1 activity
    • Offer career coaching and personal development programs for young adults
      Provides career coaching for young adults aged 18–26 to clarify goals, build confidence, and develop personal branding, along with coaching programs for interns and young employees in emotional intelligence, time management, communication, and goal setting.
  • Teacher Professional Development 1 activity
    • Provide career readiness resources and tools for educators and students
      Provides free lesson plans, a monthly newsletter, the Future of Work Trivia Game, and the Indigo Pathways Career Dashboard to support teachers and students in career exploration and self-awareness development.
financials · form 990EZ · fy2024
revenue
Total revenue$174K
Contributions & grants$5K3%
Program service revenue$169K97%
Investment income
Other revenue
expenses
Total expenses$176K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$95K
Grants paid out
balance sheet
Total assets$69K
Cash
Investments
Liabilities
Net assets$68K
5 years on record · 2020–2024 · YoY revenue +8.4%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
SARA EMHOF Executive Dir. 30 $50K
MATTHEW COOK Executive Dir. 30 $36K
board members · 10
  • CARL CAMARDO — BOARD MEMBER
  • CHRISTIE JOSEPH — BOARD MEMBER
  • DENISE DAVIS — BOARD MEMBER
  • ERIC WATSON — BOARD MEMBER
  • JIM BRAWDY — BOARD MEMBER
  • LENORA GRAHAM — BOARD MEMBER
  • MADDY CROWLEY — BOARD MEMBER
  • NIKKI SOTHORON — BOARD MEMBER
  • TODD GRACI — BOARD MEMBER
  • TONY LICHT — BOARD MEMBER
relationships · 10

Who they work with

  • APA Solutions Partner — Co-Founders Joan Graci and Jean Filipiak are affiliated with APA Solutions.
  • Be Your Own Hero Career Academy Partner — Collaborates with schools to deliver a full-day career exploration program for students.
  • Be Your Own Hero YouTube Channel Partner — Produces company spotlight videos for sponsors on the Be Your Own Hero YouTube Channel.
  • Brawdy Construction Partner — Director Jim Brawdy is affiliated with Brawdy Construction.
  • Buffalo Bills Partner — Directors Jim Brawdy and Nikki Sothoron are affiliated with the Buffalo Bills.
  • Chapin Manufacturing Partner — Director Carl Camardo is affiliated with Chapin Manufacturing.
  • Indigo Pathways Partner — Partner organization providing the Career Dashboard used to assess natural behaviors and motivators for career matching.
  • Indigo Pathways Partner — Partners with Indigo Pathways to offer a career and self-awareness assessment.
  • Rosina Foods Partner — Director Christie Joseph is affiliated with Rosina Foods.
  • Seal & Design, LLC Partner — Director Lenora Graham is affiliated with Seal & Design, LLC.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Employer-Network Matching for Personalized Career Outcomes
    methodology: employer-partner network matching
    By connecting young adults with job opportunities through a curated network of employer partners, we improve career placement, because personalized matching based on skills and interests increases job fit and long-term success.
  • Future of Work Preparedness Through Adaptability and Connections
    methodology: future-of-work_preparedness
    By building adaptability, professional networks, and knowledge of emerging industries, we prepare youth for dynamic job markets, because future-focused skills and relationships increase resilience and opportunity access in a changing economy.
  • Self-Awareness as Foundation for Career Readiness
    methodology: self-awareness-based career development
    By using behavioral and motivational assessments to build self-awareness, we improve career decision-making, because understanding personal traits leads to better alignment between individuals and suitable career paths.
  • Tailored Education for Workforce Alignment
    methodology: career-development-education
    By delivering specialized educational programs focused on career development, we prepare high school seniors and dropouts for successful workforce integration, because aligning education with evolving economic demands increases relevance and employment outcomes.