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FAIRY GODMOTHERS OF ROCHESTER INC
ROCHESTER, NY · EIN 921027535 · Form 990EZ · FY2025 · NTEE A99 · Arts, Culture & Humanities · Micro (<$100K) · fairygodmothersrochester.org
revenue
$23K
expenses
$19K
net assets
$70K
employees
—
mission · from form 990

TO MAKE SURE EVERY YOUNG LADY IN THE COMMUNITY HAS THE OPPORTUNITY TO EXPERIENCE THEIR HIGH SCHOOL PROM FEELING LIKE A PRINCESS AND THAT THEY ARE THE MOST IMPORTANT IN THE WORLD IF ONLY FOR THAT MOMENT.

profile · synthesized from sources

Fairy Godmothers of Rochester provides formal dresses and accessories to high school juniors and seniors for prom, with a focus on removing financial barriers. The organization operates pop-up events and a boutique where students can select gowns and accessories at minimal cost. Founded in 2004, it serves young women across Upstate New York and beyond.

named programs · 2 · from sources

What they call their work

Boutique Program
Storefront operation at Marketplace Mall offering year-round access to prom dresses and accessories for students in need
Prom Fair Pop-Up Events
Annual events where high school students select formal dresses and accessories with the help of volunteer 'fairy godmothers'; no appointments required
activities · 2 groups

What they do

  • Donated Attire Distribution 4 activities
    • Conducting school outreach to promote prom attire services
      Visits local schools to introduce students to the organization’s services, increasing awareness and participation in the prom dress and accessory program.
    • Hosting prom dress selection events with guest inclusion
      Organizes annual prom dress distribution events where each student is allowed to bring one guest, subject to space availability, to support a positive and inclusive experience.
    • Operating a storefront boutique to expand access to prom attire
      Runs a storefront boutique at Marketplace Mall, opened in 2020, to increase program reach and facilitate the distribution of prom dresses and accessories.
    • Providing prom attire and accessories to young women for free or at minimal cost
      Distributes prom dresses and accessories to young women in the community, enabling them to attend their high school prom feeling valued. Offers hundreds of dresses in sizes 0–30 and sells dresses for $5 and accessories for $1, which recipients keep.
  • Event and Production Volunteer Coordination 1 activity
    • Coordinating volunteer participation for events
      Manages volunteer involvement for prom-related events through an online sign-up system to support program operations.
financials · form 990EZ · fy2025
revenue
Total revenue$23K
Contributions & grants$6K23%
Program service revenue——
Investment income——
Other revenue$1K
expenses
Total expenses$19K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$70K
Cash—
Investments—
Liabilities—
Net assets$70K
3 years on record · 2023–2025 · YoY revenue -31.0%
relationships · 5

Who they work with

  • Facebook Partner — Uses Facebook as a communication channel for volunteer outreach and inquiries.
  • Marketplace Mall Partner — Hosts the organization's storefront boutique.
  • PayPal Partner — Accepted as a payment method for purchasing dresses and accessories.
  • Upstate New York Network — Operates across more than 200 high schools and special programs in the Upstate New York region and beyond.
  • Venmo Partner — Accepted as a payment method for purchasing dresses and accessories.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Dignity-Affirming Celebration Model
    methodology: dignity-affirming celebration
    By providing prom-related support, the organization produces transformative experiences for young women because affirming their worth and dignity fosters self-esteem and enables meaningful participation in milestone events.