irs program accomplishments · form 990 part iii · fy2023
What they reported doing
- #1 primary $4.80MEDUCATION AND TRAININGGLAAD'S EDUCATION AND TRAINING PROGRAMS TEACH INDIVIDUAL ADVOCATES, AS WELL AS NATIONAL AND LOCAL ORGANIZATIONS, THROUGH BRIEFINGS AND MEDIA TRAINING. THE GLAAD MEDIA INSTITUTE (GMI) ALSO BRIEFS INDUSTRY LEADERS ON CURRENT LGBTQ ISSUES. BY USING THE BEST PRACTICES PERFECTED BY GLAAD FOR 40 YEARS OF MEDIA ADVOCACY, WE EQUIP NEW ADVOCATES TO ACCELERATE ACCEPTANCE AND VISIBILITY.
- #2 $1.58MRESEARCH AND REPORTSGLAAD'S RESEARCH AND REPORTS PROVIDE DATA AND THOUGHT LEADERSHIP TO MEASURE REPRESENTATION AND PUBLIC SENTIMENT. THE GMI CURRENTLY PRODUCES SEVEN ANNUAL REPORTS ACROSS INDUSTRIES INCLUDING FILM, TV, GAMING, SOCIAL MEDIA, ADVERTISING, AND NEWS. THE GMI ALSO PRODUCES ANNUAL PUBLIC OPINION POLLS THAT MEASURE PUBLIC SENTIMENT OF LGBTQ PEOPLE AND TOPICS SUCH AS HIV. DATA INFORMS GLAAD'S ADVOCACY, OUTREACH, AND MESSAGING.
named programs · 5 · from sources
What they call their work
Entertainment Media Program
Advocates for inclusive LGBTQ representation in entertainment media, including Spanish-language content, film, television, comics, and music.
GLAAD Media Awards (GMA)
Annual awards ceremony honoring fair, accurate, and inclusive representations of LGBTQ people and issues in media, serving as a platform to elevate LGBTQ voices and stories.
GLAAD Media Institute (GMI)
Provides education and media training to advocates, organizations, and industry leaders on LGBTQ issues and best practices in representation.
News & Rapid Response Program
Monitors and corrects inaccurate media coverage of LGBTQ people, while pitching LGBTQ stories to journalists and news outlets across print, broadcast, and digital platforms.
Research and Reports
Produces annual reports on LGBTQ representation in film, TV, gaming, advertising, and social media, along with public opinion polling on LGBTQ issues.
activities · 8 groups
What they do
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Arts Professional Advocacy & Equity Initiatives 1 activity
- Advancing LGBTQ media representation through national and local programsCreates national and local initiatives to promote fair, accurate, and inclusive portrayals of LGBTQ people in media, with a focus on cultural impact and broad public reach.
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Industry Research and Benchmarking 1 activity
- Conducting research on LGBTQ representation and public opinionProduces seven annual reports tracking LGBTQ visibility across media industries, conducts ongoing studies on AI’s impact on LGBTQ perceptions, and publishes the State of HIV Stigma Report measuring public attitudes over five consecutive years.
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Curated Art Exhibitions and Public Displays 1 activity
- Promoting Black queer joy and creativity through art initiativesLaunched Liberation in Bloom and other arts programming, including exhibitions at Art Basel and solo shows like _Oasis_ and _The Flower Show_, to center Black queer expression, rest, and belonging.
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LGBTQ+ Cultural Competency & Community Education 1 activity
- Providing media and advocacy training for organizations and leadersOffers education and training programs, including briefings and media coaching, for individual advocates and industry leaders on LGBTQ inclusion and representation.
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Industry and Community Recognition Awards 1 activity
- Recognizing excellence in LGBTQ media through the GLAAD Media AwardsHosts the annual GLAAD Media Awards to honor outstanding media representations of LGBTQ people, elevating nearly 300 nominees across 30 categories each year and providing a platform for public discourse on LGBTQ issues.
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Civic Engagement and Voter Mobilization 1 activity
- Supporting LGBTQ civic engagement and voting rightsProvides resources to empower LGBTQ voters during election cycles, encouraging use of the ballot to protect freedom, family, and fairness.
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Arts Education Access Programs 1 activity
- Supporting underserved youth through mobile arts educationFounded the Creative Genius Academy in 2015, a mobile program offering performing and visual arts opportunities to youth in underserved communities.
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Uncategorized 4 activities
- Amplifying LGBTQ personal stories and lived experiencesFeatures first-person narratives from prominent and everyday LGBTQ individuals, including publishing real-life love stories like that of Alex and Kyle Moncrief to increase visibility and humanize LGBTQ relationships.
- Engaging media creators and reflecting on cultural legacyHighlights the work of LGBTQ directors, writers, and creators in film and television, and reflects on the enduring cultural significance of works like Bound and Noah’s Arc decades after release.
- Holding social media platforms accountable for anti-LGBTQ misinformationRuns rapid response campaigns to correct misleading content on digital platforms, including removing harmful ads related to HIV medications and advocating for safer, more inclusive online environments.
- Producing original media content centered on Black LGBTQ livesDeveloped and supported the television series Noah's Arc, its film adaptation, reunion special, and related tributes, highlighting Black gay men’s relationships and addressing social issues such as HIV/AIDS, same-sex marriage, and homophobia.
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financials · form 990 · fy2023
revenue
Total revenue$13.64M
Contributions & grants$14.48M106%
Program service revenue$1.59M12%
Investment income$1.23M9%
Other revenue$-3.67M
expenses
Total expenses$22.52M
Program expenses69%
Admin / overhead7%
Fundraising23%
Salaries & benefits$10.65M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$45.53M
Cash$7.62M
Investments$27.86M
Liabilities$2.84M
Net assets$42.68M
Liquid reserves18.9 mo
4 years on record · 2020–2023 · YoY revenue -46.0%
leadership · form 990 part vii · fy2023
Who runs it
paid leadership · 11
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| SARAH K ELLIS | CEO & PRESIDENT | 40 | $674K |
| DARRA B GORDON | DEPUTY PRESIDENT & COO | 40 | $344K |
| GWENDOLYN POINTER | EVP OF GMI | 40 | $277K |
| RICHARD J FERRARO | CHIEF COMMUNICATIONS OFFICER | 40 | $255K |
| EMILY PLAUCHE | CFO - UNTIL 11/23 | 40 | $239K |
| LAUREN SAMPSON | CHIEF DEV. OFFICER - UNTIL 03/24 | 40 | $231K |
| MICHAEL PHILLIP BOWMAN-ZAMORA | SR. DIR. OF PEOPLE - UNTIL 03/24 | 40 | $207K |
| SARAH K KENNEDY | VP COMM. & CAMPAIGNS | 40 | $201K |
| TRISTAN L MARRA | HEAD OF RESEARCH & REPORTS | 40 | $199K |
| NICK ADAMS | DIR. OF TRANSGENDER REPRESENTATION | 40 | $187K |
| ANTHONY A RAMOS | VP OF COMM. AND TALENT | 40 | $186K |
board members · 14
- ADRIENNE HAYES — BOARD MEMBER
- ALANA MAYO — MEMBER-AT-LARGE
- ANDREA CALISE — AUDIT CHAIR
- ANTONIOUS PORCH — VICE CHAIR, DEVELOPMENT
- CHRISTEL S MILLER — BOARD MEMBER
- COLLEEN TAYLOR — MEMBER-AT-LARGE
- DAMIEN HOOPER-CAMPBELL — BOARD MEMBER
- DAVID HORNIK — BOARD MEMBER
- EZEKIEL SMITH — BOARD MEMBER
- FRANKIE GRANDE — BOARD MEMBER
- JUAN CARLOS CRUZ — BOARD MEMBER
- JUSTIN BLAKE — BOARD MEMBER
- KEVIN BURKE — VICE CHAIR, GOVERNANCE
- LIANA GUZMAN WEIS — BOARD MEMBER
relationships · 107
Who they work with
- AMC Networks Partner — Corporate Partner of GLAAD
- Accenture Partner — Corporate Partner of GLAAD
- Activision Blizzard Partner — Corporate Partner of GLAAD
- American Red Cross Partner — Corporate Partner of GLAAD
- American Water Partner — Corporate Partner of GLAAD
- Anarchists United Partner — Collaborates with Lilly Wachowski and GLAAD in discussing new models for queer storytelling and production outside traditional studio systems.
- Anarchists United Partner — Lilly Wachowski runs Anarchists United, a foundation-backed studio that funds and supports emerging filmmakers, which has executive produced films featured in GLAAD’s coverage.
- Audible Partner — Corporate Partner of GLAAD
- BARRY’S Partner — Corporate Partner of GLAAD
- BET Networks Partner — Corporate Partner of GLAAD
- Box Lunch Partner — Corporate Partner of GLAAD
- CBS News Partner — Corporate Partner of GLAAD
- CBS Studios Partner — Corporate Partner of GLAAD
- CNN Partner — Corporate Partner of GLAAD
- Canva Partner — Corporate Partner of GLAAD
- Celebrity Family Feud Partner — Corporate Partner of GLAAD
- Celebrity Jeopardy Partner — Corporate Partner of GLAAD
- Chipotle Mexican Grill Partner — Corporate Partner of GLAAD
- City National Bank Partner — Corporate Partner of GLAAD
- City of Los Angeles Government — Provided official acknowledgment to the Noah's Arc cast and creator for contributions to Black LGBTQ storytelling.
- Condé Nast Partner — Corporate Partner of GLAAD
- Creative Artists Agency Partner — Corporate Partner of GLAAD
- Crocs Partner — Corporate Partner of GLAAD
- Del Shaw Moonves Tanaka Finkelstein Lezcano Bobb & Dang Partner — Corporate Partner of GLAAD
- Deutsche Bank Partner — Corporate Partner of GLAAD
- Diageo North America Partner — Corporate Partner of GLAAD
- Disney Television Studios Partner — Corporate Partner of GLAAD
- DoubleVerify Partner — Corporate Partner of GLAAD
- Dow Chemical Company Partner — Corporate Partner of GLAAD
- DreamWorks Animation Partner — Corporate Partner of GLAAD
+ 77 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Amplification Through Influential Platforms and Public Figuresmethodology: celebrity-platform-amplificationBy engaging celebrities and public platforms, we expand the reach and legitimacy of LGBTQ advocacy because high-visibility figures can shift public discourse and normalize LGBTQ issues at scale.
- Culturally Affirming Art and Community Well-Beingmethodology: culturally-affirming art engagementBy centering art as a space for joy, rest, and belonging for Black LGBTQ people, we strengthen communal resilience and visibility because culturally specific affirmation fosters emotional well-being and counters marginalization.
- Media Accountability and Research-Driven Advocacymethodology: media accountability researchBy analyzing and publishing media representation data, we create leverage for change because measurable accountability pressures institutions to improve the quantity and quality of LGBTQ narratives in film and television.
- Media Advocacy Through Storytellingmethodology: media-advocacy-through-storytellingBy leveraging authentic personal and cinematic narratives in media, we increase public acceptance of LGBTQ people because storytelling fosters empathy, humanizes identities, and shifts cultural perceptions.
- Strategic Representation in Film and Genremethodology: genre-as-vehicle-for-queer-themesBy embedding LGBTQ themes within genre storytelling and supporting independent queer filmmaking, we normalize LGBTQ identities and challenge systemic underrepresentation because narrative frameworks can subtly convey messages of identity and resistance.