named programs · 2 · from sources
What they call their work
NoMad Piazza
Outdoor pedestrian destination on Broadway between 25th and 31st Streets that hosts dining, shopping, art, and community activities; supported by the NoMad Alliance and NYC DOT’s Broadway Vision.
Seasonal Campaigns
Marketing initiatives such as “Endless Summer,” “Fall for NoMad,” and “Holiday Love” that promote local businesses through events, social media, eBlasts, QR code signage, and partnerships.
activities · 5 groups
What they do
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Neighborhood Civic Engagement 1 activity
- Advocating for neighborhood interests and boundary expansionEngaged in advocacy efforts to advance the interests of the NoMad community, including playing a key role in expanding the Flatiron NoMad Partnership's boundaries to include the NoMad district.
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Business Member Promotion Services 1 activity
- Developing business partnership programs to connect NoMad businesses with customersCreates and manages partnership programs that link NoMad businesses with new customers through promotions in collaboration with affiliated brands and outlets, strengthening local economic engagement.
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Community Festival & Event Production 1 activity
- Organizing cultural events and public activations in the NoMad districtOrganizes concerts, festivals, gatherings, and public space activations to enliven the NoMad neighborhood of Manhattan, including support for the NoMad Piazza on Broadway between 25th and 31st Streets as part of NYC DOT's Broadway Vision program.
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Business Improvement District Management 1 activity
- Providing direct support to local businesses in the NoMad districtOffers operational and promotional support to local businesses, including The Evelyn and its dining outlets, as part of broader efforts to strengthen the commercial vitality of the neighborhood.
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Regional Tourism Promotion 1 activity
- Running marketing and promotional campaigns to support NoMad businessesDesigns and implements seasonal and thematic marketing campaigns—such as “There’s No Place Like NoMad,” “Endless Summer,” “Fall for NoMad,” and “Holiday Love”—to increase foot traffic and visibility for local businesses, using social media, targeted emails, blog posts, QR-code signage, hotel concierge materials, and digital Taxi Tops for outreach.
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financials · form 990EZ · fy2024
revenue
Total revenue$72K
Contributions & grants$54K75%
Program service revenue$18K25%
Investment income——
Other revenue—
expenses
Total expenses$331K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$108K
Cash—
Investments—
Liabilities—
Net assets$-434K
5 years on record · 2020–2024 · YoY revenue +173.2%
leadership · form 990 part vii · fy2024
Who runs it
board members · 6
- ALF NAMAN — DIRECTOR
- DAYSSI OLARTE DE KANAVOS — DIRECTOR
- JOHN DOHERTY — DIRECTOR
- SETH PERLMAN — DIRECTOR
- SINEAD NAUGHTON — DIRECTOR
- TOMMY TARDIE — DIRECTOR
relationships · 10
Who they work with
- Ace Hotel New York Partner — Collaborates with The NoMad Alliance to foster a vibrant and connected community in the NoMad district.
- Flatiron NoMad Partnership Partner — Collaborated with the Flatiron NoMad Partnership to support neighborhood campaigns.
- Flatiron NoMad Partnership Partner — Collaborates on the management of the Open Streets program that includes NoMad Piazza.
- Flatiron NoMad Partnership Partner — Leslie Spira Lopez is an active board member and played a key role in expanding its boundaries to include NoMad.
- La Pecora Bianca Partner — Partner business benefiting from The NoMad Alliance's promotion of the NoMad Piazza and the district as a live, work, play destination.
- Madison Square Park Conservancy Partner — Leslie Spira Lopez has served as Secretary and board member since 2002.
- NYC DOT Government — Partner agency whose Broadway Vision includes the NoMad Piazza supported by The NoMad Alliance.
- NoMad-named businesses Partner — Collaborates with businesses that identify as part of the NoMad district to promote the area.
- Rizzoli Bookstore Partner — Partner organization that has participated in events and promotions organized by The NoMad Alliance.
- Triumph Hotels Partner — Partner organization that has received support from The NoMad Alliance for The Evelyn and its dining outlets.
strategies · 1
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Resident-Business Leadership Modelmethodology: resident-business leadership modelBy engaging individuals who are both residents and business leaders, the organization drives community improvement that holistically benefits residents, business owners, and visitors because shared identity fosters more responsive and aligned neighborhood development.