irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $0ORGANIZE, PROMOTE, AND HOLD MAJOR INDUSTRY EVENTS THAT PROMOTE TOYS AND INDUSTRY GROWTH INCLUDING TOY FAIR NEW YORK, LA FALL PREVIEW AND CHITAG AS WELL AS PARTICIPATE IN VARIOUS INTERNATIONAL SHOWS.
- #2 $0GENERAL PROMOTION OF TOYS AND THE BENEFITS OF PLAY, CONSUMER EDUCATION, AND MEDIA COVERAGE OF INDUSTRY TRENDS.
named programs · 4 · from sources
What they call their work
Advocacy and Government Relations
Represents member interests in legislative and regulatory discussions at local, state, federal, and global levels, including alignment of international toy standards
The Genius of Play
Consumer-facing initiative promoting the benefits of play and supporting research on play’s impact on child development
Toy Fair New York
Major annual trade event connecting toy manufacturers, retailers, and media to showcase new products and industry trends
Toy Safety and Compliance Program
Provides members with regulatory guidance, safety education, webinars, and annual seminars on compliance with CPSIA, TSCA, COPPA, and international standards
activities · 6 groups
What they do
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Industry Advocacy and Regulatory Engagement 1 activity
- Advocating for the toy industry on trade and regulatory policyMonitors and responds to legislative and regulatory developments at federal, state, and international levels, including Section 301 tariffs and ASTM F963 safety standards. Engages with Congress, regulators, and global bodies to advocate for fair enforcement, reduce trade barriers, and promote science-based policies. Organizes advocacy events such as D.C. fly-ins and policy briefings.
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Industry Research and Benchmarking 1 activity
- Conducting market research and publishing industry insightsCommissions and distributes research including the Circana/ICTI Global Toy Market Report and produces the annual “Toy Trends Briefing” and periodic updates highlighting key trends and member products to inform the industry.
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Charitable Grantmaking to Specific Causes 1 activity
- Funding charitable initiatives for children through The Toy FoundationFunds The Toy Foundation using proceeds from the Toy of the Year Awards and cause marketing partnerships (e.g., with Build-A-Bear Foundation and Chuck E. Cheese) to deliver toys and the joy of play to children in need globally, raising over $100,000 in recent campaigns.
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Public Awareness and Educational Outreach 1 activity
- Promoting the benefits of play through consumer outreachRuns the Genius of Play campaign and conducts media outreach to educate parents and caregivers on how play supports child development in confidence, creativity, and critical thinking. Provides expert advice via website and social media and generates broad media impressions through targeted campaigns.
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Union and Member Organization Facility Operations 1 activity
- Providing member business services and facilitiesOffers access to conference rooms and private offices for members in New York City and operates year-round showroom space at The Toy Building in El Segundo to support member engagement and product展示.
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Uncategorized 2 activities
- Organizing industry events and trade showsProduces major industry events including the North American International Toy Fair (New York and Dallas), LA Fall Preview, CHITAG, and the annual Toy of the Year (TOTY) Awards. Also participates in international trade shows such as Spielwarenmesse (Germany), London Toy Fair, and Hong Kong Toys & Games Fair to support global industry engagement.
- Providing toy safety training and compliance resourcesOffers a Safety Education Program with training on federal, state, and international toy safety regulations, including annual seminars and regular webinars on compliance and testing. Provides tools for supplier certification and ethical sourcing through partnership with the Ethical Supply Chain Program.
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financials · form 990 · fy2024
revenue
Total revenue$9.41M
Contributions & grants$00%
Program service revenue$7.50M80%
Investment income$1.80M19%
Other revenue$115K
expenses
Total expenses$15.25M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$8.39M
Grants paid out$618K
Largest expense lineCompensation
balance sheet
Total assets$38.93M
Cash$5.24M
Investments$27.16M
Liabilities$21.16M
Net assets$17.78M
Liquid reserves25.5 mo
3 years on record · 2020–2024 · YoY revenue -60.8%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 11
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| STEPHEN PASIERB | PRESIDENT & CEO UNTIL 04/24 | 50 | $781K |
| ED DESMOND | EVP, GOVT AFFAIRS | 50 | $591K |
| GREG AHEARN | PRESIDENT & CEO AS OF 06/24 | 50 | $503K |
| KEN EBELING | EVP, STRATEGIC DEV & MBR SVC | 50 | $390K |
| JOAN LAWRENCE | SVP, STANDARDS & REG AFFAIRS | 50 | $360K |
| KIMBERLY CARCONE | SVP, GLOBAL MKT EVENTS | 50 | $350K |
| JOS HUXLEY | SVP, TECHNICAL AFFAIRS | 50 | $345K |
| ADRIENNE APPELL | SVP, MKT & COMMS | 50 | $328K |
| ROBERT HEINS | VP, FINANCE & ACCOUNTING | 50 | $269K |
| ANNE MCCONNELL | SR DIR, MKT RESEARCH | 50 | $207K |
| JACKSON WONG | SR DIRECTOR, EVENTS, DATA AND TECH | 50 | $205K |
board members · 14
- AARON MUDERICK — CHAIR
- ANDREW QUARTIN — DIRECTOR
- ANDREW WEINER — DIRECTOR
- ANDY KEIMACH — TREASURER UNTIL 04/24, INTERIM CEO
- ANNE CARRIHILL — DIRECTOR
- ASHLEY MADY — DIRECTOR
- BRIDGETTE MILLER — DIRECTOR
- CHRIS HARRS — DIRECTOR
- DION VLACHOS — DIRECTOR
- GEOFFREY GREENBERG — DIRECTOR
- HIU LEE — DIRECTOR
- JARED CARR — DIRECTOR
- JEREMY PADAWER — DIRECTOR
- LISA WILLIAMS PHD — DIRECTOR
relationships · 35
Who they work with
- Asmodee Partner — Exhibitor at the CHITAG Fair.
- Build-A-Bear Foundation Partner — Partnered with The Toy Foundation on a cause marketing campaign to raise funds for children in need.
- Canadian Toy Association Partner — Organization sustained by The Toy Association as part of its global leadership role.
- Carve PR Partner — Partnership for media outreach services supporting CHITAG Fair exhibitors.
- Chuck E. Cheese Partner — Partnered with The Toy Foundation on a cause marketing campaign to raise funds for children in need.
- Circana Partner — Collaborates on the Global Toy Market Report.
- Congress Government — Engaged in advocacy efforts to represent the toy industry’s perspective on federal legislation and regulation.
- Crayola Partner — Works with The Toy Association on product safety education and advocacy
- Crazy Aaron's Partner — Sponsor of the CHITAG Fair.
- Disney Partner — Presenting sponsor of the CHITAG Fair.
- Epoch Everlasting Games Partner — Exhibitor at the CHITAG Fair.
- Ethical Supply Chain Program Partner — Collaborates to provide members with tools and resources for supplier certification, social impact assessments, and ethical sourcing in the global toy supply chain.
- Fashion Institute of Technology Toy Design Program Partner — Academic program supported by The Toy Association to foster innovation in toy design.
- Goliath Partner — Exhibitor at the CHITAG Fair.
- Hasbro Partner — Sponsor of the CHITAG Fair.
- Hong Kong Toys & Games Fair Partner — Participates in the Hong Kong Toys & Games Fair to engage with global toy industry stakeholders.
- ICTI Partner — Co-commissions the Global Toy Market Report.
- International Council of Toy Industries Partner — Global body for which The Toy Association serves as secretariat to coordinate international toy industry efforts.
- London Toy Fair Partner — Participates in the London Toy Fair as an industry partner or exhibitor.
- Mattel Partner — Sponsor of the CHITAG Fair.
- Mattel, Inc. Partner — Engages with The Toy Association on advocacy with government officials and stakeholders regarding regulatory proposals
- Office of the United States Trade Representative Government — Monitors and communicates USTR-implemented Section 301 tariffs affecting toy imports.
- Otis College of Art and Design Toy Design Program Partner — Academic program supported by The Toy Association to advance toy design education.
- People of Play Network — Division of The Toy Association that presents the TAGIE Awards.
- Plus-Plus Partner — Exhibitor at the CHITAG Fair.
- Razor Partner — Exhibitor at the CHITAG Fair.
- Spielwarenmesse – Nuremberg Toy Fair Partner — Participates in the annual Nuremberg Toy Fair as an exhibitor or collaborator.
- Spin Master Partner — Collaborates with The Toy Association on showcasing innovations and industry communications
- The Genius of Play Partner — Operates The Genius of Play™ program to educate families on the developmental benefits of play and provide resources to encourage play in children's lives.
- The Strong National Museum of Play Partner — Nonprofit organization supported by The Toy Association to advance the study and celebration of play.
+ 5 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Member-Driven Advocacy for Regulatory Influence 133 orgsmethodology: member-driven_advocacyBy channeling member expertise through committees to shape policy positions, the organization ensures advocacy is grounded in industry realities, increasing its credibility and effectiveness in influencing practical regulatory outcomes.shared approach: Unified Industry Voice →
- Industry Safety Standard Leadership as Unifying Infrastructure 39 orgsmethodology: global_standards_leadershipBy leading the development and maintenance of globally recognized safety standards like ASTM F963, the organization promotes uniform compliance and enhances industry-wide credibility, reducing regulatory fragmentation and fostering trust.shared approach: Standards-Based Trust Building →
- Play Benefits Education to Drive Cultural and Market Value 7 orgsmethodology: play_benefits_educationBy promoting research-based understanding of play’s developmental benefits, the organization increases public and institutional valuation of play, which in turn elevates demand for member products and strengthens the industry’s societal role.shared approach: Play-Based Developmental Engagement →