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Well Beings

New York, NY · EIN 830804772 · Form 990 · FY2024 · NTEE P20 · Human Services · Medium ($1M-$10M) · wellbeingscharity.org
revenue
$1.5M
expenses
$1.5M
net assets
$217K
employees
5
volunteers
10
program ratio
88%
mission · from form 990

Well Beings is growing a next-gen movement that elevates and unites animal welfare and environmental protection by shining a spotlight on new models and helping to scale the most promising solutions.

profile · synthesized from sources

Well Beings is a 501(c)(3) nonprofit established in 2018 that operates as a venture philanthropy focused on the intersection of animal welfare and environmental protection. The organization funds and raises awareness for partner initiatives through targeted campaigns every three years, emphasizing transparency and holistic impact. It supports causes including mangrove restoration, ocean health, and wildlife protection across regions like the Caribbean and Bolivia.

named programs · 6 · from sources

What they call their work

Animal Welfare
Funds initiatives to protect sea life, wildlife, and domestic animals, emphasizing the interconnectedness of all beings
Bolivia Amazon Wildfires
Provides funding to protect and restore the Bolivian Amazon rainforest, a critical ecosystem under threat from wildfires
Community
Supports local communities in Puerto Rico, the British Virgin Islands, and the Dominican Republic through environmental and resilience initiatives
Mangrove Restoration
Focuses on conserving and restoring mangrove ecosystems across the Caribbean, where 50% of mangroves have been destroyed
Ocean Health
Raises awareness and funding for ocean conservation, emphasizing the ocean's role in producing oxygen and supporting life
Plant Mangroves
Supports mangrove planting and restoration efforts, highlighting their role in carbon sequestration and coastal protection
activities · 5 groups

What they do

  • Ocean Ecosystem Restoration & Research 1 activity
    • Advocating for ocean health and environmental protection through public representation and awareness
      Represents the organization at global environmental events such as World Oceans Day 2025 in Nice, France, and promotes public dialogue on sustainability through blog content contributed by advocates, conservationists, and sustainability leaders.
  • Environmental Conservation Grantmaking 1 activity
    • Funding conservation and animal welfare initiatives through targeted grantmaking campaigns
      Conducts dynamic grantmaking every three years focused on interconnected issues of animal welfare, environmental protection, and climate crisis response, directing 100% of donations to partner programs and implementation. The organization selects one critical area per cycle to raise funding and awareness, supporting urgent initiatives in conservation, community resilience, and wildlife protection.
  • Charity Event Organization 1 activity
    • Hosting benefit galas to raise funds for environmental conservation
      Organized the Seventh Annual Full Circle Benefit Gala on October 25, 2024, which raised $600,000 for mangrove conservation efforts. The event serves as a primary fundraising mechanism for targeted environmental campaigns.
  • Ecological Habitat Restoration 1 activity
    • Implementing mangrove conservation and restoration campaigns in the Caribbean
      Conducts on-the-ground mangrove conservation and restoration efforts in the Dominican Republic, British Virgin Islands, Vieques (Puerto Rico), and Samaná Bay, including supporting nurseries, planting initiatives, and partnerships with local grassroots organizations and fishermen. These efforts are part of broader ocean health and environmental sustainability campaigns.
  • Charitable Grantmaking to Specific Causes 1 activity
    • Supporting wildfire response and community resilience in the Amazon and Los Angeles
      Provides direct support to Bolivian communities affected by Amazon deforestation and wildfires, including funding for freshwater wells, and promotes public support for wildfire response organizations during the 2025 Los Angeles wildfires. These efforts are carried out through targeted campaigns and partnerships.
financials · form 990 · fy2024
revenue
Total revenue$1.50M
Contributions & grants$1.49M99%
Program service revenue$00%
Investment income$00%
Other revenue$10K
expenses
Total expenses$1.46M
Program expenses88%
Admin / overhead7%
Fundraising5%
Salaries & benefits$335K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$398K
Cash$302K
Investments$0
Liabilities$181K
Net assets$217K
Liquid reserves2.5 mo
3 years on record · 2020–2024 · YoY revenue +1.0%
leadership · form 990 part vii · fy2024

Who runs it

board members · 8
  • Amanda Hearst — Co-Founder & VP
  • Andrew McKenchnie — Board Member
  • Breanna Schultz — Pres & Founder
  • Brigid Fitzgerald — Secretary
  • Doug Melville — Board Member
  • Erin Gore — Board Member
  • Taylor Hawes — Board Member
  • Vienn Al-Rashid — Treasurer
relationships · 37

Who they work with

  • BEDNARK Partner — Partnered to produce the Full Circle Benefit Gala, contributing sustainable technical production and event design.
  • British Virgin Islands Partner — Supports local communities in the British Virgin Islands through campaign initiatives.
  • CEBSE Partner — Partner organization collaborating on mangrove conservation and nursery sites in Samaná Bay, Dominican Republic.
  • DUSTIN YELLIN STUDIO Partner — Collaborates as a platinum or gold sponsor with Well/Beings.
  • Dominican Republic Partner — Supports local communities in the Dominican Republic through campaign initiatives.
  • Ellis Brooklyn Partner — Proud sponsor and partner of Well/Beings
  • FUNDEMAR Partner — Partner organization in the Dominican Republic involved in mangrove conservation efforts.
  • Farm Forward Partner — Collaborates through advisory relationship; Executive Director of Farm Forward serves as an advisor to Well Beings.
  • GHETTO GASTRO Partner — Collaborates as a platinum or gold sponsor with Well/Beings.
  • Grupo Punta Cana Partner — Hosted WELL/BEINGS team in Punta Cana and leads ocean health initiatives including coral labs and endangered species conservation.
  • HEARST Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • International Fund for Animal Welfare (IFAW) Partner — Engaged in dialogue and collaboration with IFAW on wildlife protection and conservation issues.
  • LIVE NATION Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • La Gotta Partner — Partner brand where 20% of proceeds from co-designed products benefit Well/Beings
  • La Senda Verde Partner — Collaborates with La Senda Verde on animal welfare and conservation initiatives.
  • Lemon Perfect Partner — Proud sponsor and partner of Well/Beings
  • Listin Diario Partner — Media partner that hosted a forum with local organizations on conservation efforts in the Dominican Republic.
  • Maison de Mode Partner — Co-founded by Amanda Hearst Rønning and has shared leadership with Hassan, indicating a strategic affiliation.
  • Masha Kalinina Partner — Advisory board member who organized the People of the Ocean plenary at UNOC 2025.
  • Megababe Partner — Partner brand where a portion of proceeds benefits Well/Beings
  • PARLEY Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • Parley for the Oceans Partner — Collaborated on a 40-foot art installation made from ocean plastic for the Full Circle Benefit Gala.
  • Pasadena Humane Partner — Nonprofit organization promoted by Well Beings for support during the 2025 Los Angeles wildfires to aid in animal rescue and care.
  • Puerto Rico Partner — Supports local communities in Puerto Rico through campaign initiatives.
  • SAKS FIFTH AVENUE Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • SCHULTZ FAMILY FOUNDATION Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • STARBUCKS Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • STELLA MCCARTNEY Funder — Platinum or gold sponsor supporting Well/Beings' programs.
  • Schultz Family Foundation Partner — Member of the Founders Circle, indicating a strategic partnership and support role.
  • Senda Verde Wildlife Sanctuary Partner — Partnered with Senda Verde to support animal rescue and conservation efforts in Bolivia.
+ 7 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Led Systems Change
    methodology: community-led_conservation
    By centering locally led partnerships and authentic community storytelling, the organization increases the legitimacy, adaptability, and effectiveness of environmental solutions because local actors have the deepest understanding of ecological and social contexts.
  • Intersectional Environmentalism
    methodology: intersectional-environmentalism
    By addressing animal welfare, human well-being, and environmental health as interconnected issues, the organization produces greater systemic impact because solutions in one domain reinforce progress in others.
  • Nature-Based Solutions with Co-Benefits
    methodology: mangrove_restoration
    By implementing mangrove restoration as a nature-based solution, the organization simultaneously combats climate change, improves ocean health, protects coastal communities, and supports sustainable livelihoods because these outcomes are ecologically and economically interdependent.