irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $2.17MPUBLIC IMPROVEMENTS - DEVELOPING AND IMPLEMENTING IMPROVEMENTS TO THE DISTRICT SUCH AS NEIGHBORHOOD BEAUTIFICATION, MAINTAINING PUBLIC PLAZAS IN COORDINATION WITH NYC DEPARTMENT OF TRANSPORTATION, AND OTHER GENERAL CAPITAL PROJECTS.
- #2 $971KMARKETING - PROMOTING THE DISTRICT TO WORKERS, RESIDENTS AND TOURISTS AND TO RETAIN BUSINESSES, DISTRIBUTION OF ELECTRONIC AND FREE PRINTED MATERIALS SUCH AS MAPS, GUIDES, NEWSLETTERS, AND OTHER INFORMATION.
named programs · 4 · from sources
What they call their work
Marketing & Promotion
Produces and distributes maps, guides, newsletters, and other materials to promote the district to workers, residents, tourists, and businesses
NoMad Jazz Festival
Hosts an annual jazz festival featuring free and ticketed performances in Madison Square Park and neighborhood venues, including a food market and educational walking tours
Public Improvements
Develops and implements neighborhood beautification projects, maintains public plazas in coordination with NYC DOT, and undertakes capital improvements in the district
Walking Tours
Offers free themed walking tours exploring local history, such as "Vaudeville Broadway Before Times Square," highlighting the cultural heritage of the district
activities · 9 groups
What they do
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Guided Historic Site Tours 1 activity
- Conduct guided neighborhood walking toursOffers free, themed walking tours that explore the history of Vaudeville-era theaters, as well as recurring food, architecture, and local history tours of the Flatiron and NoMad neighborhoods.
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Literary Events & Workshops 1 activity
- Host public author events and book signingsOrganizes public conversations and book signing events featuring authors and public figures, such as events celebrating the release of new books like Hothouse Bloom.
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Live Music Performances & Concerts 1 activity
- Host public cultural performances and festivalsOrganizes and hosts live jazz performances, youth theater productions, and jazz festivals in the Flatiron and NoMad districts, including events at The Jazz Gallery and Madison Square Park, as well as week-long performance series at local venues.
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Organized Member Social Events 1 activity
- Host recurring weekly events at local venuesOrganizes regular weekly events every Thursday at 6 PM at Everdene, Virgin Hotels New York, contributing to neighborhood vibrancy and community engagement.
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Public Space Beautification and Maintenance 1 activity
- Implement public space improvements and maintenanceDevelops and carries out public improvements in the district, including beautification projects and maintenance of public plazas in coordination with the NYC Department of Transportation.
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Community Festival & Event Production 1 activity
- Organize car-free and public street eventsHosts recurring car-free street events on Broadway during summer weekends, transforming streets into public spaces for walking, biking, and play, and organizes one-day outdoor food markets and other public gatherings.
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Hands-On STEM Education Programs 1 activity
- Participate in public art and math-based community initiativesEngages in Math in Bloom, a national initiative that creates interactive experiences highlighting mathematical patterns in nature, as part of public programming.
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Organizational Newsletter Production and Distribution 1 activity
- Produce and distribute local newsletters and market updatesDistributes a weekly electronic newsletter featuring local events, new business openings, and neighborhood resources, and provides quarterly real estate market reports for the Flatiron and NoMad districts.
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Youth Theater Arts Education 1 activity
- Run youth theater and arts education programsOrganizes week-long summer theater camps where children create and perform original mini-musicals through themed weekly programs, supporting youth engagement in the arts.
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financials · form 990 · fy2024
revenue
Total revenue$7.92M
Contributions & grants$417K5%
Program service revenue$7.31M92%
Investment income$187K2%
Other revenue$0
expenses
Total expenses$8.14M
Program expenses92%
Admin / overhead8%
Fundraising0%
Salaries & benefits$1.82M
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$6.06M
Cash$3.48M
Investments$1.51M
Liabilities$1.46M
Net assets$4.59M
Liquid reserves7.3 mo
6 years on record · 2019–2024 · YoY revenue +8.0%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 4
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| JAMES METTHAM | PRESIDENT | 40 | $324K |
| KURT T CAVANAUGH | VP OF PLANNING & STREETSCA | 40 | $182K |
| GREG GODFREY | VP OF MARKETING & OUTREACH | 40 | $181K |
| ANGELOS KONTOS | SENIOR DIR. OF ADMINISTRAT | 40 | $140K |
board members · 21
- ADAM JUKOBOWSKI — DIRECTOR
- ADIL MISTRY — DIRECTOR
- BARRY SCHOCHET — DIRECTOR
- BEN WALLER — DIRECTOR
- BILL FEEKS — DIRECTOR
- BRAD LANDER — DIRECTOR
- C-J FORD — DIRECTOR
- CARLINA RIVERA — DIRECTOR
- DAG FOLGER — DIRECTOR
- DEBORAH KOENIGSBERGER — DIRECTOR
- EDWARD V PICCINICH — DIRECTOR
- ELLIOT INGERMAN — DIRECTOR
- ERIC ADAMS — DIRECTOR
- ERIK BOTTCHER — DIRECTOR
- GRANT GREENSPAN — DIRECTOR
- JANE GURAL-SENDERS — VICE CHAIR
- JASON VACKER — TREASURER
- JEFF BUSLIK — DIRECTOR
- JIM DILL — DIRECTOR
- JOHN PAVONE — DIRECTOR
- JOSEPH B ROSE — DIRECTOR
relationships · 17
Who they work with
- Common Ground Compost Partner — Collaborates with the organization to minimize waste and promote sustainability at events.
- Constant Contact Partner — Emails are serviced by Constant Contact
- LES Ecology Center Partner — Social Impact Partner featured on the food and architecture tour.
- Madison Square Park Conservancy Partner — Collaborates on presenting the NoMad Jazz Festival.
- NYC Department of Transportation Government — Collaborates on the Summer Streets program to open streets for pedestrian and recreational use.
- NYC Department of Transportation Partner — Coordinates maintenance of public plazas and development of public improvements within the district.
- NoMad Jazz Festival Partner — Collaborates with the NoMad Jazz Festival to host a themed walking tour in celebration of the festival.
- Queens Botanical Garden Partner — Partners through participation in the Math in Bloom national cohort to develop interactive math and nature programming.
- Rizzoli Bookstore Partner — Co-hosts a book event featuring Austyn Wohlers and Reuben Dendinger.
- Rizzoli Bookstore Partner — Collaborates with Rizzoli Bookstore to host author events and book signings.
- Simons Foundation Partner — Collaborates on the Math in Bloom initiative to create public educational experiences about mathematics in nature.
- TADA! Youth Theater Partner — Collaborates to host performances of youth theater productions in the Flatiron & NoMad district.
- TADA! Youth Theater Partner — Collaborates to offer week-long summer theater camps for children in the Flatiron and NoMad area.
- The Jazz Gallery Partner — Collaborates on presenting the NoMad Jazz Festival.
- The Jazz Gallery Partner — Collaborates to host jazz performances in the Flatiron and NoMad area.
- The NoMad Alliance Partner — Co-presents the NoMad Jazz Festival.
- Virgin Hotels New York Partner — Hosts weekly events in the Everdene space at Virgin Hotels New York.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Modelmethodology: business_improvement_district_modelBy coordinating public space improvements and implementing targeted marketing initiatives, the organization stimulates economic growth and enhances neighborhood vitality, leveraging its role as a district management association to create tangible value for local businesses and residents.
- Community Engagement Through Arts and Creative Programmingmethodology: community-engagement-through-artsBy hosting public literary events, live performances, and youth theater programs, the organization strengthens community cohesion and individual well-being because participatory arts foster shared meaning, emotional healing, and intergenerational connection.
- Cultural Heritage Education Through Experiential Engagementmethodology: cultural_heritage_educationBy offering guided historical walking tours and immersive cultural experiences, the organization fosters public appreciation of local heritage because experiential learning deepens connection and community stewardship of place-based history and identity.