named programs · 5 · from sources
What they call their work
Circle of Caring Support Groups
Peer-led support groups for individuals experiencing pregnancy or postpartum depression and anxiety, offered in partnership with community agencies
Helpline
Toll-free phone service offering information, emotional support, and referrals to individuals affected by perinatal mood and anxiety disorders
Professional Trainings
Offers evidence-based training programs for healthcare providers, social workers, and community organizations on perinatal mood and anxiety disorders
Project 62™
Statewide initiative to establish perinatal mood and anxiety disorder task forces in all 62 counties of New York to improve local support networks and access to care
State-wide PMAD Resource Directory
Searchable online directory listing mental health providers, support groups, and emergency resources for perinatal mental health across New York State
activities · 7 groups
What they do
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Peer-Led Mental Health Support Groups 2 activities
- Circle of Caring support groupsOperates in-person and virtual Circle of Caring support groups across New York State for individuals experiencing pregnancy and postpartum depression and anxiety, providing structured peer support as part of a statewide initiative to expand perinatal mental health services.
- Parental Mental Health Peer Support ProgramOperates a virtual peer support program staffed by trained Peer Coaches, offering free virtual support meetings to parents experiencing perinatal mood and anxiety disorders as part of ongoing emotional and mental health support services.
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Perinatal Support Services 2 activities
- Statewide PMAD resource directoryMaintains and updates monthly a free, searchable, statewide online directory of perinatal mood and anxiety disorder (PMAD) resources, accessible 24/7 and filterable by location, Medicaid acceptance, bilingual services, emergency resources, and support groups, with downloadable PDF availability.
- Vision Project 62™Operates Vision Project 62™ to build and strengthen perinatal mental wellness parent support networks and safety nets across all 62 counties of New York State, ensuring statewide reach of services and resources.
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Healthcare Policy Advocacy 1 activity
- Advocacy for maternal mental health policy and fundingParticipates in national advocacy efforts, including the National Maternal Mental Health Coalition’s Congressional Briefing and Advocacy Day, to promote policy change and secure funding for maternal mental health programs and services.
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Volunteer and Professional Training Programs 1 activity
- Circle of Caring support group facilitator trainingConducts training programs for individuals interested in leading Circle of Caring perinatal mood and anxiety disorders support groups, including advanced and location-specific trainings, to build capacity and expand peer-led support services across New York State.
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Mental Health Education and Awareness 1 activity
- Perinatal mental health awareness and education campaignsDistributes multilingual awareness materials and conducts prevention programs, screening campaigns, and educational trainings to increase public awareness and access to care for perinatal mood and anxiety disorders, including the Take Care of You Initiative and participation in the Better Baby Care Campaign Behavioral Health Sub-Committee in Rockland County.
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24/7 Crisis and Warmline Support Services 1 activity
- Statewide helpline and emotional support servicesOperates a free, toll-free, statewide helpline (855-631-0001) available seven days a week from 9 a.m. to 5 p.m., offering non-judgmental, confidential emotional support, educational information, healthcare referrals, and support group resources to parents experiencing perinatal mood and anxiety disorders, with services available in English and Spanish. All calls are returned the same day.
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Uncategorized 2 activities
- Estimation and dissemination of perinatal mental health dataEstimates and publicizes the prevalence of perinatal mood and anxiety disorders in New York State, reporting that over 100,000 birthing persons, mothers, and fathers experience such conditions annually, to inform public understanding and service planning.
- Western New York Perinatal Mood and Anxiety Disorders Task ForceHolds regular task force meetings in Western New York in collaboration with Buffalo State College to coordinate regional efforts and improve systems of care for perinatal mood and anxiety disorders.
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financials · form 990 · fy2022
revenue
Total revenue$515K
Contributions & grants$456K89%
Program service revenue$00%
Investment income$00%
Other revenue$59K
expenses
Total expenses$365K
Program expenses94%
Admin / overhead6%
Fundraising0%
Salaries & benefits$271K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$427K
Cash$421K
Investments$0
Liabilities$22K
Net assets$406K
Liquid reserves13.9 mo
2 years on record · 2020–2022 · YoY revenue +255.4%
leadership · form 990 part vii · fy2022
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Sonia Murdock | Executive Dir. | 40 | $93K |
board members · 3
- Careen Mauro — Director
- Emily Sampino — Director
- Kathy Mackenzie — Director
relationships · 14
Who they work with
- Buffalo State College Partner — Co-presents perinatal mood disorders training events and hosts public awareness screenings.
- Buffalo State College Partner — Collaborates with the Postpartum Resource Center of New York on the Western New York Perinatal Mood and Anxiety Disorders Task Force meetings.
- Diaper Banks of NYS Partner — Collaborates with Diaper Banks of NYS to support families in need.
- EOC of Nassau County, Inc. Partner — Trained to deliver the Circle of Caring support group program in Hempstead, New York.
- Good Samaritan Hospital Medical Center Partner — Trained to implement the Mother’s Circle of Hope support program in West Islip, New York.
- Moms on Call Partner — Group of peer volunteers providing emotional support to parents through the organization's helpline.
- National Maternal Mental Health Coalition Coalition — Collaborates with the coalition on congressional advocacy and briefing events.
- Postpartum Support International Partner — Collaborates with Postpartum Support International, which is referenced as a resource for individuals outside of New York State and co-hosts professional training events.
- Postpartum Support International Partner — Refers individuals outside of New York State to Postpartum Support International for assistance.
- Project 62 Partner — Project 62 is described as the organization's vision for New York State families and communities, indicating a strategic initiative or programmatic partnership under the PRCNY umbrella.
- ProjectTEACH Partner — Collaborates to provide mental health resources and support for parents and families in New York State.
- Seleni Institute Partner — Cosponsors professional training events, including the Maternal Mental Health Intensive for Mental Health Professionals, held in New York, NY.
- Sounds of Silence Partner — Sponsors the annual Lisa Mary Reilly Visioning Educational Series event.
- Westminster United Presbyterian Church Partner — Mission Project host and source of leadership and support for the organization.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Centralized Access via Statewide Helplinemethodology: centralized-accessBy providing a single, centralized helpline for postpartum support, the organization enables universal access to resources across New York State, because a unified entry point reduces barriers and streamlines connection to care.
- Empathy-Driven Engagementmethodology: empathy-based engagementBy meeting individuals where they are emotionally and using relatable language, the organization fosters trust and encourages help-seeking, because empathetic communication lowers psychological barriers to accessing care.
- Integrated Community-Wide Perinatal Mental Health Systemmethodology: integrated-care-modelBy coordinating prevention, screening, education, treatment, peer support, provider training, and policy efforts at the county and state levels, the organization improves perinatal mental health outcomes, because systemic integration ensures earlier intervention and sustained support across the continuum of care.
- Peer-Based Support Modelmethodology: peer_supportBy connecting parents with trained peers who have lived experience of perinatal mental health challenges, the organization increases accessibility and engagement in care, because relatability and reduced stigma encourage help-seeking behavior.
- Youth-Engaged Mental Health Promotionmethodology: youth-engaged mental health educationBy involving youth as co-designers and facilitators of mental health education in schools, the organization increases awareness and empowerment, because peer-led youth programming enhances relevance and engagement among students.