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research dossier

WORLD TASTE AND SMELL DAY ASSOCIATION INC

Millbrook, NY · EIN 881902767 · Form 990EZ · FY2025 · NTEE B99 · Education · Micro (<$100K) · tasteandsmell.org
revenue
$35K
expenses
$36K
net assets
$8K
employees
mission · from form 990

The World Taste & Smell Associations primary exempt purpose is to advance public education awareness research and interdisciplinary collaboration related to taste smell flavor perception sensory wellness and the chemical senses through educational programming research initiatives events media and community engagement.

profile · synthesized from sources

The World Taste & Smell Association (WTSA) is a nonprofit think tank and global alliance advancing the science of taste, smell, and flavor perception to improve sensory wellness and quality of life. It fosters interdisciplinary collaboration among scientists, clinicians, and industry innovators, translating research into public education, advocacy, and sensory-focused initiatives. The organization operates worldwide with a focus on equity in sensory health and innovation in consumer and healthcare applications.

named programs · 5 · from sources

What they call their work

Catalysts Program
Global membership community for researchers, brand strategists, and cultural curators offering peer learning, mentorship, paid project opportunities, and thought leadership exposure
Global Taste & Smell Summit
Online convening of researchers, clinicians, creators, and industry leaders to share innovations and foster cross-disciplinary collaboration in sensory science
Mars to Table Deep Space Food Challenge
Collaborative initiative with the Deep Space Food Consortium and NASA to evaluate next-generation foods for deep space exploration, focusing on sensory experience alongside nutrition
The World of Taste & Smell Podcast
Podcast series hosted by Mindy Yang and Stephanie Feuer featuring visionaries in sensory science, health, and innovation
World Taste & Smell Day
Annual global awareness event held on September 14, expanding into World Taste & Smell Month, featuring educational programming, research dissemination, and public engagement activities
activities · 8 groups

What they do

  • Biomedical Research and Innovation 2 activities
    • Building global research infrastructure and data partnerships
      Co-produces peer-reviewed research and technical data partnerships, provides clinical research infrastructure and scientific oversight for collaborations (e.g., WTSA × Digitaste), and generates benchmark datasets for AI modeling of human flavor perception.
    • Conducting IRB-reviewed sensory and public health research
      Leads IRB-reviewed studies on topics including anosmia and hyposmia, develops diagnostic protocols such as the Cognitive Flavor Assessment Protocol (CFAP), and conducts survey design and data analysis to support clinical care and sensory science.
  • Public Awareness and Educational Outreach 1 activity
    • Advancing public education and awareness on taste and smell
      Conducts educational programming, develops multimedia content, workshops, and digital campaigns such as #DeliciousForAll and "The World of Taste & Smell" podcast to advance public understanding of taste, smell, and sensory wellness.
  • Neurological Disorder Research & Rehabilitation 1 activity
    • Developing sensory rehabilitation and digital health tools
      Designs and implements olfaction-based mindfulness, flavor training, and cross-modal sensory rehabilitation programs, including a digital platform and protocol to assess and support recovery of taste and smell perception.
  • Leadership Development Programs 1 activity
    • Operating a fellowship program for sensory science training
      Runs a capacity-building fellowship program offering mentorship and hands-on experience in sensory science, research, public health education, nonprofit operations, and cross-sector collaboration for emerging professionals and students.
  • Food System Convening & Public Engagement 1 activity
    • Participating in public innovation challenges and expert collaborations
      Serves as a subject matter expert and judge for initiatives such as the Mars to Table Deep Space Food Challenge and leads interdisciplinary expert working groups to advance sensory innovation.
  • Cancer Research Funding 1 activity
    • Providing sponsorship opportunities for sensory science initiatives
      Offers tiered sponsorship opportunities to support sensory science research, education, and public engagement programs.
  • Industry Research and Benchmarking 1 activity
    • Supporting sensory innovation through research services
      Provides full-service research support to organizations, including study design, recruitment of specialized participant groups (e.g., supertasters, anosmics), data collection, analysis, and strategic deliverables such as insight reports and product optimization recommendations.
  • Uncategorized 1 activity
    • Advocacy through storytelling and lived-experience narratives
      Collects and shares personal stories from individuals globally with taste and smell disorders to raise awareness, correct misconceptions, and advocate for patient needs.
financials · form 990EZ · fy2025
revenue
Total revenue$35K
Contributions & grants$31K89%
Program service revenue$3K8%
Investment income$2201%
Other revenue
expenses
Total expenses$36K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits
Grants paid out
balance sheet
Total assets$8K
Cash
Investments
Liabilities
Net assets$8K
3 years on record · 2023–2025 · YoY revenue +36.5%
leadership · form 990 part vii · fy2025

Who runs it

board members · 5
  • Alex Woo — Board Member
  • Amt Marks McGee — Board Member
  • Darryl Do — Secretary and Board Member
  • Jenna Troyli — Board Member
  • Stephanie Feuer — Board Chair
relationships · 14

Who they work with

  • Columbia University Irving Medical Center Partner — Collaborates through Dr. Jonathan B. Overdevest, MD, PhD, who contributes clinical expertise in sensory disorders as a WTSA Advisor.
  • Culinary Institute of America Partner — Collaborates through advisors Dan Vinh and Christian Santiago.
  • Deep Space Food Consortium Partner — Collaborates as subject matter experts and judges for the Mars to Table Deep Space Food Challenge.
  • Digitaste Partner — Collaborates with Digitaste on the Askyumi platform to collect and analyze behavioral sensory preference data across culturally distinct populations.
  • Hudson Valley Partner — Hosts optional fellow residencies and provides housing/travel allowances for select fellows.
  • IRB Government — Conducts IRB-reviewed studies, indicating formal ethical review oversight.
  • Monell Chemical Senses Center Partner — Collaborates through shared advisors including Benjamin P.C. Smith and Raechel Hammer.
  • NIDCD Government — Cited as a source for population-level smell loss data
  • NIH NIDCD Government — Collaborates through advisor Joshua M. Levy, Clinical Director at NIH NIDCD.
  • NIH/NIAAA Government — Collaborates through advisor Paule Joseph, Co-Clinical Director and Senior Researcher at NIH/NIAAA.
  • NYC Partner — Hosts optional fellow residencies and supports hybrid participation in the fellowship program.
  • World Taste & Smell Association Network — Referred to as the organizing entity behind the public health briefing on smell and taste disorders.
  • hello@tasteandsmell.org Partner — Contact point for sponsorship and private donor engagement.
  • voicesofexperience.tumblr.com Partner — Collaborative platform for sharing stories from people with taste and smell disorders.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Cross-Disciplinary Collaboration for Innovation
    methodology: cross-sector_collaboration
    By bringing together researchers, clinicians, technologists, and brands across sectors, the organization co-designs human-centered solutions because diverse expertise enables more innovative and equitable advances in sensory health and science.
  • Multidisciplinary Sensory Research
    methodology: multidisciplinary-sensory-research
    By integrating neuroscience, behavioral science, cultural insight, and clinical expertise, the organization advances holistic understanding of sensory experiences because human perception is shaped by biological, psychological, and sociocultural factors acting together.
  • Research-to-Practice Translation
    methodology: research-to-practice_translation
    By translating sensory research into practical applications and public initiatives, the organization drives real-world change because bridging the gap between scientific discovery and implementation increases societal impact and adoption of evidence-based solutions.
  • Science Communication Through Storytelling
    methodology: science-and-storytelling
    By combining scientific research with narrative and personal storytelling, the organization fosters broader public awareness and engagement because emotional resonance enhances understanding and behavioral change more than facts alone.
  • Sensory-Cognitive Integration in Health Assessment
    methodology: sensory-cognitive_integration
    By reframing taste and smell as central to cognitive and emotional health through integrated flavor assessment, the organization enables early diagnosis and personalized interventions because flavor perception involves brain-wide integration of olfaction, taste, memory, and attention.