What they call their work
What they do
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Biomedical Research and Innovation 2 activities
- Building global research infrastructure and data partnershipsCo-produces peer-reviewed research and technical data partnerships, provides clinical research infrastructure and scientific oversight for collaborations (e.g., WTSA × Digitaste), and generates benchmark datasets for AI modeling of human flavor perception.
- Conducting IRB-reviewed sensory and public health researchLeads IRB-reviewed studies on topics including anosmia and hyposmia, develops diagnostic protocols such as the Cognitive Flavor Assessment Protocol (CFAP), and conducts survey design and data analysis to support clinical care and sensory science.
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Public Awareness and Educational Outreach 1 activity
- Advancing public education and awareness on taste and smellConducts educational programming, develops multimedia content, workshops, and digital campaigns such as #DeliciousForAll and "The World of Taste & Smell" podcast to advance public understanding of taste, smell, and sensory wellness.
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Neurological Disorder Research & Rehabilitation 1 activity
- Developing sensory rehabilitation and digital health toolsDesigns and implements olfaction-based mindfulness, flavor training, and cross-modal sensory rehabilitation programs, including a digital platform and protocol to assess and support recovery of taste and smell perception.
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Leadership Development Programs 1 activity
- Operating a fellowship program for sensory science trainingRuns a capacity-building fellowship program offering mentorship and hands-on experience in sensory science, research, public health education, nonprofit operations, and cross-sector collaboration for emerging professionals and students.
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Food System Convening & Public Engagement 1 activity
- Participating in public innovation challenges and expert collaborationsServes as a subject matter expert and judge for initiatives such as the Mars to Table Deep Space Food Challenge and leads interdisciplinary expert working groups to advance sensory innovation.
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Cancer Research Funding 1 activity
- Providing sponsorship opportunities for sensory science initiativesOffers tiered sponsorship opportunities to support sensory science research, education, and public engagement programs.
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Industry Research and Benchmarking 1 activity
- Supporting sensory innovation through research servicesProvides full-service research support to organizations, including study design, recruitment of specialized participant groups (e.g., supertasters, anosmics), data collection, analysis, and strategic deliverables such as insight reports and product optimization recommendations.
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Uncategorized 1 activity
- Advocacy through storytelling and lived-experience narrativesCollects and shares personal stories from individuals globally with taste and smell disorders to raise awareness, correct misconceptions, and advocate for patient needs.
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Who runs it
- Alex Woo — Board Member
- Amt Marks McGee — Board Member
- Darryl Do — Secretary and Board Member
- Jenna Troyli — Board Member
- Stephanie Feuer — Board Chair
Who they work with
- Columbia University Irving Medical Center Partner — Collaborates through Dr. Jonathan B. Overdevest, MD, PhD, who contributes clinical expertise in sensory disorders as a WTSA Advisor.
- Culinary Institute of America Partner — Collaborates through advisors Dan Vinh and Christian Santiago.
- Deep Space Food Consortium Partner — Collaborates as subject matter experts and judges for the Mars to Table Deep Space Food Challenge.
- Digitaste Partner — Collaborates with Digitaste on the Askyumi platform to collect and analyze behavioral sensory preference data across culturally distinct populations.
- Hudson Valley Partner — Hosts optional fellow residencies and provides housing/travel allowances for select fellows.
- IRB Government — Conducts IRB-reviewed studies, indicating formal ethical review oversight.
- Monell Chemical Senses Center Partner — Collaborates through shared advisors including Benjamin P.C. Smith and Raechel Hammer.
- NIDCD Government — Cited as a source for population-level smell loss data
- NIH NIDCD Government — Collaborates through advisor Joshua M. Levy, Clinical Director at NIH NIDCD.
- NIH/NIAAA Government — Collaborates through advisor Paule Joseph, Co-Clinical Director and Senior Researcher at NIH/NIAAA.
- NYC Partner — Hosts optional fellow residencies and supports hybrid participation in the fellowship program.
- World Taste & Smell Association Network — Referred to as the organizing entity behind the public health briefing on smell and taste disorders.
- hello@tasteandsmell.org Partner — Contact point for sponsorship and private donor engagement.
- voicesofexperience.tumblr.com Partner — Collaborative platform for sharing stories from people with taste and smell disorders.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Cross-Disciplinary Collaboration for Innovationmethodology: cross-sector_collaborationBy bringing together researchers, clinicians, technologists, and brands across sectors, the organization co-designs human-centered solutions because diverse expertise enables more innovative and equitable advances in sensory health and science.
- Multidisciplinary Sensory Researchmethodology: multidisciplinary-sensory-researchBy integrating neuroscience, behavioral science, cultural insight, and clinical expertise, the organization advances holistic understanding of sensory experiences because human perception is shaped by biological, psychological, and sociocultural factors acting together.
- Research-to-Practice Translationmethodology: research-to-practice_translationBy translating sensory research into practical applications and public initiatives, the organization drives real-world change because bridging the gap between scientific discovery and implementation increases societal impact and adoption of evidence-based solutions.
- Science Communication Through Storytellingmethodology: science-and-storytellingBy combining scientific research with narrative and personal storytelling, the organization fosters broader public awareness and engagement because emotional resonance enhances understanding and behavioral change more than facts alone.
- Sensory-Cognitive Integration in Health Assessmentmethodology: sensory-cognitive_integrationBy reframing taste and smell as central to cognitive and emotional health through integrated flavor assessment, the organization enables early diagnosis and personalized interventions because flavor perception involves brain-wide integration of olfaction, taste, memory, and attention.