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research dossier

Perception Institute Inc
Brooklyn, NY · EIN 880557075 · Form 990 · FY2024 · NTEE R05 · Civil Rights & Advocacy · Medium ($1M-$10M)
revenue
$1.4M
expenses
$2.1M
net assets
$19K
employees
8
volunteers
4
program ratio
75%
mission · from form 990

Perception Institute creates real-world solutions from cutting-edge mind science research to reduce discrimination and other harms linked to race, gender, and other identity differences.

profile · synthesized from sources

Perception Institute Inc is a New York-based organization that applies mind science research to reduce bias and discrimination related to race, gender, and other identity factors. The institute develops practical tools and interventions for institutions and professionals in education, media, health care, and criminal justice. Its work bridges academic research and real-world application to advance equity.

named programs · 2 · from sources

What they call their work

Cultural Cognition Project
Research initiative exploring how identity shapes perception and response to social issues, particularly in media and public policy
Measuring and Addressing Bias
Develops and disseminates tools to measure implicit bias and provides guidance on interventions to reduce its impact in institutions
activities · 1 group

What they do

  • Educator Training in Equity and Inclusion 1 activity
    • Developing real-world solutions to reduce discrimination
      Creates practical interventions and strategies grounded in mind science research to address and reduce discrimination related to race, gender, and other identity differences.
financials · form 990 · fy2024
revenue
Total revenue$1.35M
Contributions & grants$712K53%
Program service revenue$641K47%
Investment income$9460%
Other revenue$0
expenses
Total expenses$2.06M
Program expenses75%
Admin / overhead16%
Fundraising8%
Salaries & benefits$1.35M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$435K
Cash$313K
Investments$0
Liabilities$416K
Net assets$19K
Liquid reserves1.8 mo
3 years on record · 2022–2024 · YoY revenue -40.9%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 6
NameTitleHours/wkCompensation
Sadiqa Reynolds Executive Director 40 $346K
Sarah Graves Chief Development Officer 40 $193K
Afua Addo Chief Program Officer 40 $183K
Rachel Perry Chief Administrative Officer 40 $164K
Rachel Godsil Secretary 1 $120K
Michelle DePass Treasurer 1 $2K
board members · 2
  • Dushaw Hockett — Board Member
  • John Powell — Board Chair
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Research-to-Practice Translation
    methodology: research-to-practice
    By translating mind science research into practical interventions, we reduce discrimination and identity-based harms because evidence-based strategies are more effective at changing biased behaviors and systems.