irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $15KTHE CEO DINNER SERIES IS AN ONGOING PROGRAM THAT BRINGS TOGETHER PROMINENT LEADERS FROM VARIOUS INDUSTRIES TO ENGAGE IN MEANINGFUL DISCUSSIONS. THESE DINNERS ARE DESIGNED TO FOSTER CONNECTIONS AND SHARE INSIGHTS ON CRITICAL ISSUES, PROMOTING MUTUAL UNDERSTANDING AND COLLABORATION BETWEEN DIFFERENT SECTORS AND CULTURES.
- #2 $2KIN SEPTEMBER 2024 AN EVENT WAS HELD DURING NYC CLIMATE WEEK CALLED CLIMATE, COMEDY AND COCKTAILS. THE EVENT INCLUDED AN EXPERT PANEL DISCUSSION, COMEDY FROM RISING STARS, AND CLIMATE-CONCIOUS FOOD AND COCKTAILS, AND AN EXCLUSIVE DOCUMENTARY SERIES SCREENING.
named programs · 5 · from sources
What they call their work
Be/Longing: Asian Americans Now
Multi-platform reporting initiative and PBS/WNET television series investigating the roots and rise of hate against the Asian American community, especially during the pandemic, through five individual stories.
CEO Dinner Series
Ongoing program that brings together prominent leaders from various industries for dinners designed to foster connections, share insights on critical issues, and promote cross-sector and cross-cultural collaboration.
CINGS (China Institute Next Generation Serica)
Program supporting young professionals through dialogue, seminars, networking, and cultural events to strengthen career development and cross-cultural engagement.
Climate, Comedy and Cocktails
Event held during NYC Climate Week featuring an expert panel, comedy performances, climate-conscious food and cocktails, and a documentary screening to engage audiences on environmental issues.
US-China Next Gen Leaders Circle (NGLC)
Bicultural platform connecting young American and Chinese leaders passionate about philanthropy and social innovation, with a current focus on climate change and environmental cooperation.
activities · 6 groups
What they do
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Literary and Cultural Publishing 1 activity
- Amplify AAPI voices through public-facing media and storytelling platformsProduces a fireside-style blog and interview series, a Substack publication titled Between the Threads, and thematic event series such as Voices Rising to highlight AAPI experiences across arts, food, performance, and culture. These efforts include both digital content and in-person events in cities like New York and Seattle.
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Leadership & Policy Dialogue Forums 1 activity
- Convene cross-sector leaders through dinner series and dialogue forumsHosts an ongoing dinner series and other convenings that bring together leaders from various industries to discuss critical social issues, promote collaboration, and foster understanding across cultures and sectors.
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History Education Curriculum Development 1 activity
- Develop educational resources to support community engagement and learningCreates Community Engagement Guides and classroom lesson plans based on its film series to promote empathy, understanding, and dialogue about the Asian American experience in educational and community settings.
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Industry and Community Recognition Awards 1 activity
- Host signature events and galas to recognize AAPI leaders and foster community engagementOrganizes annual flagship events including the AAPI Trailblazers Gala, Women's Conferences & Galas, and Serica Galas to honor distinguished AAPI leaders and rising stars. These events convene prominent figures in business, politics, and culture, with over 45 events hosted in 2025 alone, reaching more than 15 million people and serving over 2,000 live attendees.
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Women's Leadership & Career Advancement Networks 1 activity
- Operate leadership mentorship programs for AAPI women and young professionalsRuns the AAPI Women's Leadership Mentorship Program, selecting up to ten mentees annually in the Greater NYC area through a competitive process, and hosts graduation and networking events. Also operates CINGS and co-launched the US-China Next Gen Leaders Circle (NGLC), which supports bicultural leadership development among young professionals, particularly around climate change.
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Documentary Film Production 1 activity
- Produce and distribute film and video content highlighting AAPI storiesProduces documentary film series and digital video content that explore the Asian American and Pacific Islander experience, including topics such as anti-Asian hate, cross-racial solidarity, and contributions to arts and culture. These productions have generated over 20 million views and received multiple awards, including a New York Emmy and Anthem Awards.
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financials · form 990 · fy2024
revenue
Total revenue$719K
Contributions & grants$201K28%
Program service revenue$511K71%
Investment income$7K1%
Other revenue$0
expenses
Total expenses$768K
Program expenses27%
Admin / overhead73%
Fundraising0%
Salaries & benefits$344K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$224K
Cash$205K
Investments$1K
Liabilities$69K
Net assets$154K
Liquid reserves3.2 mo
5 years on record · 2020–2024 · YoY revenue +87.5%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ANDREA LOUIE | EXECUTIVE DIRECTOR | 40 | $125K |
board members · 1
- ANLA CHENG — CEO & BOARD CHAIR
relationships · 19
Who they work with
- ALL ARTS (WNET Group) Partner — Co-produces the "Voices Rising" series and collaborates on event programming and media distribution.
- All Arts Partner — Co-produced the second season of the Climate Artists docuseries with Serica Initiative.
- All Arts Partner — Collaborates with Serica Initiative on a video series as part of a public media initiative.
- China Institute Partner — Co-founded the CINGS (China Institute Next Gen x Serica) program to convene next-generation leaders focused on U.S.-China relations, environmental protection, and social equity.
- China Institute Partner — Joint next-generation leadership community (CINGS) focused on U.S.-China people-to-people relations.
- China Institute Partner — Partnered with Serica Initiative, Inc. to launch the US-China Next Gen Leaders Circle (NGLC) and co-run the CINGS program for young professionals.
- Daniel Tam-Claiborne Partner — Features Daniel Tam-Claiborne, Deputy Director at The Serica Initiative, as a contributor and author in the storytelling series.
- FARSIGHT Partner — Partner organization supporting the creation and implementation of the AAPI Women's Leadership Mentorship Program.
- Michelle Maiuri Partner — Director of Events at Serica Initiative involved in event collaboration.
- PBS Partner — Collaborated on producing multiple docuseries including Between Black & White: Asian Americans Speak Out and the AAPI-featured film series.
- PBS/WNET Partner — Collaborated with Serica Initiative, Inc. to produce the television series "Be/Longing Asian Americans Now."
- Steve Chen Partner — Honored Steve Chen, co-founder and former CTO of YouTube, for his contributions to digital media
- SupChina Partner — Formerly co-hosted the Women’s Conference & Gala before the event evolved under The Serica Initiative
- TAAF Partner — Collaborated with Serica Initiative to develop educational materials and community engagement guides from film series.
- The China Project Partner — Partnered with Serica Initiative in 2020 to produce two short films about the impact of the U.S. government’s China Initiative on scientists.
- The WNET Group Partner — Partnered with Serica Initiative on the production of AAPI-featured film series.
- WNET New York Public Television Partner — Collaborates on a video series to promote cultural understanding and engagement.
- Will Choi Partner — Collaborates with Will Choi, founder of Asian AF, a national Asian American comedy variety show featured in the Serica Storytellers series.
- Yuri Education Partner — Worked with Serica Initiative to convert film series into K-12 educational materials and classroom lesson plans.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Cross-Community Convening to Build Coalition and Belongingmethodology: coalition-based_belongingBy organizing dialogues and events that bring diverse communities together around shared histories and experiences, we build coalitions and foster belonging, because collective space for connection and celebration strengthens solidarity and reduces isolation.
- Education as a Lever for Structural Narrative Shiftmethodology: education_for_narrative_changeBy developing educational programming and curricula on Asian American history and identity, we change public understanding at scale, because institutionalized learning shifts long-term perception and counters historical erasure.
- Mentorship for Leadership Advancement and Belongingmethodology: mentorship-pairingBy pairing mid-career AAPI women with experienced leaders through intentional matching on industry, career stage, and lived experience, we advance leadership and retention, because relational support grounded in shared identity increases confidence, access, and work-life integration.
- Narrative Change Through AAPI-Led Storytellingmethodology: narrative_change_through_AAPI_storytellingBy centering AAPI individuals as the primary storytellers of their own experiences, we shift public narratives and foster authentic understanding of Asian American identity, because self-representation disrupts stereotypes and builds cultural legitimacy.