named programs · 3 · from sources
What they call their work
Mikvah Immersion
Provides ritual immersion for women observing the mitzvah of Taharat Hamishpachah (family purity), with private preparation rooms, spa-like amenities, and rabbinic supervision
Preparation and Guidance
Offers detailed pre-immersion guidance, including checklists, consultations, and assistance from trained attendants to ensure halachic compliance
Tours for Brides
Provides educational tours for brides before marriage to familiarize them with the mikvah process, facilities, and procedures
activities · 4 groups
What they do
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Orthodox Jewish Ritual Bath Operations 4 activities
- Deliver a serene, customized, and dignified immersion experienceProvides a spa-like environment with custom music, heated pools, personal prep kits, serene ambiance, and private rooms equipped with tablets for music and amenity requests, promoting tranquility and personalization during the mikvah experience.
- Maintain a public Mikvah Directory for travelersOperates and maintains a Mikvah Directory to help individuals locate mikvah facilities when traveling, supporting continued observance beyond the local community.
- Operate a private, spa-like mikvah facility with immediate access and minimal wait timesOperates a 23,000+ square foot mikvah facility featuring 28 preparation rooms and 4 heated immersion pools, offering immediate access upon arrival with no wait times and an optional self check-in system to ensure privacy and comfort.
- Provide guided tours and educational orientations for mikvah visitorsOffers pre-wedding and public tours led by trained attendants to familiarize guests—especially first-time visitors—with the mikvah process, facilities, booking procedures, and immersion protocol to promote comfort and understanding.
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Managed Parking Services 1 activity
- Ensure secure and private access with underground parking and arrival technologyProvides indoor, private underground parking with security features and a regulated system, combined with patented Shabbos air technology and an innovative notification system to enable discreet guest arrival and communication with staff.
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Halachic Guidance and Education Services 1 activity
- Provide free and confidential consultations on mikvah observanceOffers free, confidential consultations to support individuals in understanding and fulfilling the requirements of Taharat Hamishpachah and other mikvah-related practices.
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Uncategorized 2 activities
- Employ trained attendants to support guests during immersionUtilizes trained, sensitive attendants who provide patient guidance and support to all guests, particularly first-time visitors, ensuring a respectful and comfortable ritual experience.
- Offer post-immersion nail services and personal amenitiesProvides optional manicure services after immersion and supplies personal preparation kits, enhancing post-ritual comfort and convenience for guests.
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financials · form 990PF · fy2024
revenue
Total revenue$400K
Contributions & grants——
Program service revenue——
Investment income$40%
Other revenue—
expenses
Total expenses$1.23M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$16.26M
Cash—
Investments—
Liabilities—
Net assets$3.36M
4 years on record · 2020–2024 · YoY revenue +20.3%
relationships · 7
Who they work with
- Cecile Arnaud-Gbongbro Partner — Artist who created original glass mosaic landscapes for the mikvah rooms using picassiette technique
- Cheryl Hazan Partner — Artist who created original glass mosaic landscapes for the mikvah rooms
- Crown Heights Beis Din Partner — Rabbinic authority providing hashgacha (supervision) for the mikvah.
- Rebbetzin Partner — Collaborates with local Rebbetzins to provide confidential halachic guidance on mikvah observance.
- Sarah Dukes Partner — Composer whose music is featured in the mikvah experience
- Shabbos air Partner — Collaborates on patented notification technology enabling guests to communicate with attendants during Shabbat and holidays.
- mikvah.org Partner — Collaborates with mikvah.org to provide educational resources about the mikvah experience.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Experience-Centered Design for Spiritual Engagementmethodology: experience-centered designBy designing the mikvah experience around comfort, privacy, and ease of use, the organization increases women's engagement and deepens spiritual connection because a supportive environment reduces anxiety and fosters meaningful ritual participation.
- Woman-to-Woman Peer Support Modelmethodology: peer_support_modelBy facilitating woman-to-woman education and peer support, the organization fosters greater understanding and observance of mikvah laws because shared gender experience and relational trust lower barriers to sensitive conversations and increase ritual confidence.