named programs · 3 · from sources
What they call their work
African American Day Parade
Annual cultural parade in Harlem, NY, celebrating African American heritage through public celebration, music, and community participation
Grand Marshals & Honorees Program
Recognizes prominent African American leaders in education, media, arts, and public service during the annual parade
HBCU Educational Outreach
Provides high school students with a directory and resources on Historically Black Colleges and Universities to support college awareness and access
activities · 5 groups
What they do
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Community Festival & Event Production 6 activities
- Conduct voter registration drives during paradeOrganizes voter registration drives during the annual parade, including educational outreach along the parade route to promote civic engagement and democratic participation.
- Coordinate parade participation through pre-event meetingsConducts mandatory pre-parade Zoom meetings for all participating groups to ensure logistical coordination and alignment with event goals for the annual parade.
- Dedicate parades to social justice causesDedicated the 17th and 18th annual parades to South African anti-apartheid efforts, including thematic floats advocating for Nelson Mandela’s release from prison, using cultural celebration as a platform for international advocacy.
- Host community literacy, health, and culture celebrationOrganizes the annual "Get Involved Community Literacy, Health & Culture Celebration," a weekend-long event featuring live performances, community resources, health services, and giveaways to promote civic engagement and well-being.
- Organize annual African American Day ParadeHosts a nationally recognized parade every third Sunday in September in Harlem, NY, celebrating African American culture, heritage, and legacy. The event attracts over 900,000 attendees annually and involves participation from over 200 organizations across 12 U.S. states and multiple diaspora countries.
- Provide vendor opportunities at community eventsOffers paid vendor spaces at community events to support local businesses and increase visibility, fostering economic development and community involvement.
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Local High School Scholarship Programs 1 activity
- Award scholarships to African American high school seniorsProvides scholarships annually to African American high school seniors through the Abe & Lucinda Snyder Scholarship Fund, supporting educational advancement for at least three students each year.
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Nonprofit Retail and Merchandise Sales 1 activity
- Operate online merchandise storeRuns an online store offering official AADP-branded merchandise year-round, including limited-edition items, t-shirts, hats, and other apparel in multiple colors to promote engagement and support for the organization.
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Local History Publishing 1 activity
- Publish annual parade journalProduces and publishes an annual journal documenting the African American Day Parade, including opportunities for advertising to support community engagement and organizational funding.
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Uncategorized 2 activities
- Maintain and share HBCU educational resourcesMaintains and updates a state-organized directory of Historically Black Colleges and Universities (HBCUs), providing informational content about their historical context and significance to support student education and awareness.
- Manage parade float rentalsOffers Standard Floats for purchase or rental to parade participants, with a fee of $3,000 per float, to support participation in the annual event.
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financials · form 990EZ · fy2025
revenue
Total revenue$56K
Contributions & grants$42K75%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$43K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$0
Grants paid out$0
balance sheet
Total assets$42K
Cash—
Investments—
Liabilities—
Net assets$42K
6 years on record · 2020–2025 · YoY revenue +18.4%
leadership · form 990 part vii · fy2025
Who runs it
paid leadership · 12
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Jasmine Robinson | Management & Treasurer | 32 | $11K |
| Yusuf Hasan | Chairman | 30 | $9K |
| Lucinder Snyder | Consultant | 10 | $3K |
| Dorinda Angelucci | Public Relations Consultant | 4 | $3K |
| Thomas Walker | Consultant | 7 | $3K |
| Elbert Shamsid-Deen | Float Management | 6 | $2K |
| Seymone Kelley | Consultant | 3 | $1K |
| Veronica Hickman | Consultant | 3 | $1K |
| Melvin Muhammed | Consultant | 3 | $1K |
| Theodore Collins | Consultant | 3 | $1K |
| James Burns | Consultant | 2 | $600 |
| Olivia Sanders | Consultant | 1 | $500 |
relationships · 36
Who they work with
- ABC7 Partner — Livestreams the African American Day Parade
- African American Day Parade, Inc. Partner — Organization through which involvement in the parade is coordinated.
- CUNY College Now Program Partner — Listed as a free dual enrollment program enabling NYC high school students to earn college credits.
- Cypress Hill College Steps Partner — Listed as a Brooklyn-based provider of SAT prep, counseling, and college persistence support for high school students.
- Entrigue Magazine Partner — Sponsors the African American Day Parade
- Expanded Horizons College Success Partner — Listed as a partner organization offering an eight-year college readiness and completion program in Manhattan.
- Federation of Black Cowboys Partner — Participated in the 31st annual African American Day Parade, riding horses in a finale tribute to African American cowboys.
- Grambling State University Marching Band Partner — Performed as the opening act in the first African American Day Parade in 1969.
- Harlem America Partner — Sponsors the African American Day Parade
- Harlem Education Activities Fund (HEAF) Partner — Listed as a provider of college readiness and ongoing support for first-generation college students through its College Quest and Onward programs.
- Harlem Little League Baseball Team Partner — Marched in the 34th annual African American Day Parade following their Little League World Series regional championship.
- Kingsbridge Heights Community Center Partner — Listed as a provider of free SAT prep courses for high school juniors and seniors in the Bronx.
- Let’s Get Ready Partner — Listed as a provider of free SAT prep, college application guidance, and scholarship support for low-income high school students in NYC and beyond.
- Liberty LEADS Partner — Listed as a college access program serving underrepresented youth in NYC since 1989.
- Magnificent Marching Machine of Morgan State University Partner — Led the 1986 African American Day Parade during the anti-apartheid themed event.
- Make the Grade Foundation Partner — Dr. Bob Lee is the Founder and CEO of Make the Grade Foundation, which partners with the African American Day Parade through his role as host and Advisory Board Member.
- Marriott International Partner — Provides official hotel accommodations for AADP Weekend through a dedicated event booking link.
- Memorial Sloan Kettering Cancer Center (MSKCC) Partner — Sponsors the African American Day Parade
- Memorie 4 Life Photography Partner — Sponsors the African American Day Parade
- Mosholu Montefiore Community Center Partner — Listed as a Bronx-based provider of affordable SAT preparation classes for high school students.
- Mount Sinai Health Systems Partner — Sponsors the African American Day Parade
- National Association For The Advancement of Colored People (NAACP) Partner — Sponsors the African American Day Parade
- Northwell Health Partner — Sponsors the African American Day Parade
- Orange Crush Roaring Lions of Lincoln University Partner — Performed as the HBCU band leading the 46th annual African American Day Parade.
- PAAMA Partner — Sponsors the African American Day Parade
- Queens Sunnyside Community Services Partner — Listed as a provider of college readiness programs including SAT prep and application support in Queens.
- Shopify Partner — Hosts the AADP online store for merchandise sales.
- Shopify Partner — Hosts the AADP online store using Shopify platform.
- TWU Local 100 Partner — Sponsors the African American Day Parade
- The Door Partner — Listed as a provider of free SAT prep and college advisement services for high school students in Manhattan.
+ 6 more
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Annual Sector-Based Thematic Focus to Strengthen Community Institutionsmethodology: sector-based annual themeBy rotating annual themes across key sectors—Business, Education, Health, Politics/Government, and Arts/Culture—the organization focuses collective attention and honors leadership in one domain each year, because structured thematic emphasis amplifies impact, encourages role modeling, and aligns cultural celebration with institutional advancement.
- Cultural Celebration as Identity Affirmationmethodology: cultural-celebrationBy organizing an annual public parade centered on African American heritage, the organization affirms collective identity and strengthens cultural pride, because public celebration serves as a mechanism for visibility, historical continuity, and communal empowerment.
- Education Access Through Scholarships and Resource Curationmethodology: education_access_scholarshipsBy providing scholarships and curating college readiness resources, the organization supports long-term empowerment of Black youth, because removing financial and informational barriers increases access to higher education and promotes intergenerational advancement.