named programs · 4 · from sources
What they call their work
20 the Countdown
Weekend music countdown show featuring top Christian songs
Cup ‘a Joe Morning Show
Weekday morning radio program hosted by Joe Hunter, featuring music, conversation, and faith-based encouragement
Prayer Request Ministry
Online platform allowing listeners to submit and respond to anonymous prayer requests
The Heading Home Show with Lisa Barry
Afternoon program offering faith-centered discussion and connection for listeners
activities · 6 groups
What they do
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Intercessory Prayer Services 1 activity
- Conduct community outreach through prayer, text messaging, and event promotionOffers an anonymous online platform for prayer requests, a text-message outreach (texting HEART to 41224) to help people learn about beginning a relationship with Jesus, and a community events calendar for sharing local events such as charity events, vacation Bible schools, and festivals.
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Diaper and Baby Supply Distribution 1 activity
- Coordinate charitable community drivesOrganizes the Threads of Hope Baby Clothing Drive to provide baby clothing and essentials to families in the Hudson Valley, bringing comfort and hope through material support.
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Community and Public Broadcasting Services 1 activity
- Operate Christ-centered radio broadcasting networkOperates a Christian radio station broadcasting contemporary Christian music and faith-centered content via 11 FM frequencies across upstate New York, with extended reach to eastern New York and parts of five other states through internet streaming, mobile apps, and smart speakers.
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Live Music Performances & Concerts 1 activity
- Organize and host Christian music events and concertsOrganizes and hosts live Christian music events and concerts, including a Zach Williams concert in Albany in November 2026 and other events in the Hudson Valley region.
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Religious Media Production and Distribution 1 activity
- Produce and broadcast faith-based radio programs and podcastsProduces and broadcasts a variety of original faith-centered programs including the Cup 'a Joe Morning Show, The Mid-Day Cafe, The Heading Home Show, an evening program, the weekend countdown show "20 the Countdown," and the podcast "THE CHRIST – An Easter Audio Epic."
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Uncategorized 1 activity
- Run promotional and engagement campaigns for radio listenersRuns listener engagement initiatives such as 'Monday Mug Days,' offering branded merchandise through the Cup ‘a Joe Morning Show to promote community participation and station loyalty.
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financials · form 990 · fy2023
revenue
Total revenue$602K
Contributions & grants$602K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$607K
Program expenses92%
Admin / overhead8%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineOther
balance sheet
Total assets$0
Cash$186K
Investments$0
Liabilities$18K
Net assets$0
Liquid reserves3.7 mo
5 years on record · 2019–2023 · YoY revenue -29.9%
leadership · form 990 part vii · fy2023
Who runs it
board members · 6
- Betsey Levesque — Trustee
- Cathy Smith — Chairman
- Jim Vilardi — Vice Chair
- John Hicks — Trustee
- Manuel Montalvo — Trustee
- Ward Todd — Treasurer
relationships · 17
Who they work with
- Andy Partner — Host of the "Manly with Andy" podcast produced by Sound of Life Inc.
- Christina Hannan Partner — Host of the "Praying through Scripture" podcast produced by Sound of Life Inc.
- Joe Hunter Partner — Host of the Cup 'a Joe Morning Show podcast produced by Sound of Life Inc.
- Joe and Tara Buchanan Partner — Hosts of the "Behind Our Smiles" podcast produced by Sound of Life Inc.
- Keith Stevens Partner — Host of the "I Love That Song" podcast produced by Sound of Life Inc.
- Meridith Foster Partner — Host of the "The Unfolding" podcast produced by Sound of Life Inc.
- Northwestern Media Government — Parent organization or affiliated entity operating Sound of Life Radio Network
- Northwestern Media Government — Parent organization or affiliated network of Sound of Life Inc
- Northwestern Media Government — Parent organization or network affiliate of Sound of Life Inc, as indicated by copyright attribution.
- Northwestern Media Government — Parent organization or network affiliate of Sound of Life Radio Network.
- Northwestern Media Government — Sound of Life operates under the oversight and doctrinal guidelines of Northwestern Media.
- Northwestern Media Network — Member of the Northwestern Media network, as indicated by copyright attribution.
- Northwestern Media Network — Member of the Northwestern Media network, which supports the operation of Sound of Life Radio Network.
- Northwestern Media Network — Sound of Life is affiliated with Northwestern Media, as indicated by the copyright notice.
- Northwestern Media Network — Sound of Life is part of the Northwestern Media network, which owns and operates the station.
- Northwestern Media Network — Sound of Life is part of the Northwestern Media radio network.
- Pam Partner — Host of the "A Widow’s Heart" podcast produced by Sound of Life Inc.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Christ-Centered Media as Spiritual Nurturingmethodology: Christ-centered media outreachBy delivering Christ-centered audio content and storytelling, we lead people to Christ and nurture ongoing spiritual growth, because immersive faith-based narratives foster personal connection and recognition of God's transforming work in daily life.
- Music as Emotional and Faith-Based Engagementmethodology: music-ministryBy using contemporary Christian music in broadcasting and live events, we communicate messages of hope and God’s love, because music fosters emotional resonance and deepens faith-based engagement during life’s challenges.