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EAST END TOURISM ALLIANCE INC

RIVERHEAD, NY · EIN 262661485 · Form 990 · FY2024 · NTEE S41 · Community Improvement · Small ($100K-$1M) · eastendgetaway.com
revenue
$170K
expenses
$488K
net assets
$-332K
employees
0
volunteers
9
mission · from form 990

OUR ORGANIZATIONS MISSION IS TO PROMOTE TOURISM FOR THE EAST END OF LONG ISLAND SPECIFICALLY THE FIVE EAST END TOWNSHIPS (RIVERHEAD, SOUTHOLD, SOUTH HAMPTON, EAST HAMPTON, AND SHELTER ISLAND). THE GOAL IS TO INCREASE PUBLIC AWARENESS OF THE WIDE RANGE AND VARIOUS LEISURE ACTIVITIES, ATTRACTIONS, NATURAL RESOURCES, VINEYARDS, RESTAURANTS, EVENTS, AND ACCOMMODATIONS WITH ALL THE TOURISM RELATED THINGS ENCOMPASSING THE EAST END OF LONG ISLAND HAS TO OFFER.

profile · synthesized from sources

Regional tourism alliance promoting the East End of Long Island, encompassing Riverhead, Southold, Southampton, East Hampton, and Shelter Island. Increases public awareness of local attractions, events, vineyards, restaurants, and outdoor activities. Serves visitors and residents through event promotion, destination marketing, and partnerships with local businesses and organizations.

named programs · 3 · from sources

What they call their work

Calendar of Events
Centralized listing of cultural, recreational, and community events across the East End, including concerts, farmers markets, festivals, and outdoor activities
Regional Destination Promotion
Marketing initiative highlighting the distinct regions of the East End—Riverhead, North Fork, Shelter Island, Montauk, and South Fork/Hamptons—with tailored content for each
Special Offers Program
Partnership-based program providing discounts on lodging, transportation, and ferry services to encourage visitation
activities · 2 groups

What they do

  • Regional Tourism Promotion 2 activities
    • Promote tourism experiences in the East End of Long Island
      Markets and promotes regional tourism across the five East End townships—Riverhead, Southold, Southampton, East Hampton, and Shelter Island—highlighting beaches, vineyards, restaurants, natural resources, leisure activities, events, and accommodations to increase public awareness and visitation.
    • Relaunch and operate the East End Getaway tourism platform
      Manages and promotes the East End Getaway digital platform to increase visibility of tourism experiences and events in the East End region of Long Island.
  • Community Festival & Event Production 1 activity
    • Organize and host public cultural and recreational events
      Produces recurring community-focused events including Montauk’s Concerts on the Green, Greenport’s Dances in the Park, the Summer Antiques, Fine Art, and Crafts Fair, the Hamptons Jewelry Show, and Monday Movies on the Great Lawn to attract visitors and support local tourism.
financials · form 990 · fy2024
revenue
Total revenue$170K
Contributions & grants$170K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$488K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$19K
Cash$19K
Investments$0
Liabilities$350K
Net assets$-332K
Liquid reserves0.5 mo
5 years on record · 2020–2024 · YoY revenue +21.4%
leadership · form 990 part vii · fy2024

Who runs it

board members · 9
  • BRYAN DELUCA — PRESIDENT
  • CONNIE LASSANDRO — BOARD MEMBER
  • JESSICA INSALACO — BOARD MEMBER
  • LISA SANNINO — BOARD MEMBER
  • MAARIAH MILTIER — BOARD MEMBER
  • MICHAEL CIARAMELLA — BOARD MEMBER
  • NANCY KOURIS — BOARD MEMBER
  • PAUL MONTE — SECTY/TREAS
  • STEVE BATE — VICE-PRESIDENT
relationships · 13

Who they work with

  • Cross Sound Ferry Partner — Partner offering discounted ferry trips and rewards membership to visitors
  • East End Getaway Partner — Collaborates on tourism promotion through the East End Getaway platform.
  • East Hampton Chamber of Commerce Partner — Co-listed as organizer for events in the East End region.
  • Greenport Business Improvement District Partner — Co-listed as organizer for events in Greenport.
  • Hampton Jitney Partner — Partner offering discounted bus travel and bonus e-tickets with multi-book purchases
  • Hertz Car Rental Partner — Partner offering car rentals at up to 35% off for visitors
  • Hotel Indigo East End Partner — Partner offering fall/winter wine tour getaway packages including lodging, vineyard tastings, and transportation
  • Montauk Chamber of Commerce Partner — Co-listed as organizer for events in Montauk.
  • Riverhead Chamber of Commerce Partner — Co-listed as organizer for events in Riverhead.
  • Sag Harbor Chamber of Commerce Partner — Co-listed as organizer for events in Sag Harbor.
  • Southampton Chamber of Commerce Partner — Co-listed as organizer for events in Southampton.
  • Southampton Inn Partner — Partner offering 25% off stays booked before 2025 for travel in early 2025
  • Westhampton Beach Chamber of Commerce Partner — Co-listed as organizer for events in Westhampton Beach.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Driven Cultural Activation
    methodology: community-driven outdoor programming
    By hosting free, recurring outdoor concerts featuring local artists in coastal town centers, the alliance drives tourism and community engagement because locally rooted cultural programming creates authentic experiences that attract both residents and visitors.
  • Elite Consumer Event Targeting
    methodology: elite-consumer event targeting
    By curating high-profile jewelry and craft events aimed at affluent audiences, the alliance drives tourism and economic impact because targeting elite consumers leverages high per-capita spending and media visibility to amplify regional appeal.
  • Unified Regional Destination Marketing
    methodology: destination_marketing
    By presenting the East End as a single, cohesive tourism destination with diverse cultural, recreational, and natural offerings, the alliance increases visitor attraction and economic impact because a unified brand strengthens market visibility and perceived value.