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Sustainable Media Center

New York, NY · EIN 883954739 · Form 990EZ · FY2025 · NTEE A30 · Arts, Culture & Humanities · Small ($100K-$1M) · sustainablemedia.center
revenue
$117K
expenses
$169K
net assets
$36K
employees
mission · from form 990

TO INVESTIGATE SHARED BEST PRACTICES AND ETHICAL STANDARDS IN THE MEDIA INDUSTRY TO CODIFY SUSTAINABLE MEDIA PRACTICES, PROVIDE A PLATFORM FOR POSITIVE INFORMATION SHARING THAT PROMOTES DIVERSITY AND DEBATE WHILE REDUCING HATE SPEECH AND MISINFORMATION, AND SUPPORT NOVEL SOLUTIONS TO IMPROVE THE SUSTAINABILITY OF THE MEDIA ECOSYSTEM AND MAXIMIZE ITS POSITIVE INFLUENCE ON SOCIETY.

profile · synthesized from sources

The Sustainable Media Center is a nonprofit advancing ethical, transparent, and people-centered digital media systems, with a focus on Gen Z well-being. It combines research, advocacy, and youth leadership to develop solutions like the Social Intelligence Framework and Safe Social Media Certification. The organization operates through intergenerational collaboration, convening experts and young leaders to reshape industry standards and promote healthier digital ecosystems.

named programs · 4 · from sources

What they call their work

Actv8.Media
Flagship youth-led initiative focused on reforming social media through intergenerational partnerships and advocacy.
NextGen Board
Youth leadership program that centers Gen Z as co-designers of media reform strategies, research, and advocacy.
Safe Social Media Certification
Working group initiative to establish a certification "badge" for platforms meeting youth-driven safety and accountability standards.
Social Intelligence Framework
A model developed by SMC to measure and promote healthier, trust-centered digital ecosystems.
activities · 4 groups

What they do

  • Leadership & Policy Dialogue Forums 2 activities
    • Convenes intergenerational leadership boards to develop systems-level media solutions
      Brings together over 180 researchers, technologists, young leaders, and industry experts through a formal board structure to design and advocate for ethical, transparent, and people-centered media systems.
    • Hosts public forums and events on digital well-being, AI, and media trust
      Produces and hosts in-person and hybrid public forums in cities like New York, featuring experts and civic leaders discussing topics such as AI policy, youth digital safety, and the domestic impact of information warfare.
  • Human Rights Advocacy & Accountability 1 activity
    • Advocates for platform accountability and youth empowerment through public campaigns and high-profile events
      Runs the ACTIV8.Media campaign, issues public letters on disinformation and political violence, and elevates youth voices at global forums including TED, SXSW, UNGA Media Week, and the World Economic Forum to promote intergenerational solutions for digital ecosystem health.
  • Youth Leadership Development Programs 1 activity
    • Funds and supports youth-led initiatives to shape ethical technology
      Provides tools, funding, and cross-generational mentorship to Gen Z advocates, including through the Gen Z Board and mentorship programs, to increase youth agency in shaping ethical and sustainable digital platforms.
  • Uncategorized 1 activity
    • Conducts research on ethical media practices and alternative social media platforms
      Investigates best practices in media, analyzes over 135 alternative social media platforms through documentation, interviews, and testing, and publishes datasets and frameworks such as the Social Intelligence Framework to promote healthier digital ecosystems.
financials · form 990EZ · fy2025
revenue
Total revenue$117K
Contributions & grants$116K99%
Program service revenue$1K1%
Investment income
Other revenue
expenses
Total expenses$169K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out
balance sheet
Total assets$36K
Cash
Investments
Liabilities
Net assets$36K
3 years on record · 2023–2025 · YoY revenue -37.7%
leadership · form 990 part vii · fy2025

Who runs it

board members · 2
  • Kenneth Bronfin — BOARD MEMBER
  • Yair Landau — Board Member
relationships · 26

Who they work with

  • ACTIV8.Media Partner — Collaborates with ACTIV8.Media to empower young people and elevate youth voices in media reform.
  • ADL Partner — Sponsor of Sustainable Media Center
  • Accountable Tech Partner — Collaborates with Sustainable Media Center on research related to ethical technology and digital well-being.
  • Accountable Tech Partner — Sponsor of Sustainable Media Center
  • BTECH GH NYC Partner — Sponsor of Sustainable Media Center
  • Canva Partner — Sponsor of Sustainable Media Center
  • Capital One Government — Bank used for wire transfers to Sustainable Media Center
  • Clinton Global Initiative Coalition — Presented Actv8.Media as a Commitment to Action at CGI 2025.
  • Color of Change Partner — Sponsor of Sustainable Media Center
  • Craig Newmark Philanthropies Partner — Supported the production of the "Gen Z, Politics, and Social Media in America" event.
  • GO-Media Partner — Sponsor of Sustainable Media Center
  • Gen Z Partner — Collaborates with Gen Z to combine their lived experience with expert leadership in media and democracy reform.
  • Igeneration Partner — Sponsor of Sustainable Media Center
  • Mintz Partner — Co-hosted and provided venue support for the "Gen Z, Politics, and Social Media in America" event.
  • Mintz Partner — Sponsor of Sustainable Media Center
  • Public Good Partner — Sponsor of Sustainable Media Center
  • Quantum Partner — Sponsor of Sustainable Media Center
  • SXSW Coalition — Co-hosted a panel on technology and trust at SXSW 2025.
  • Senate Judiciary Committee Partner — Engaged with the Senate Judiciary Committee through participation in a hearing.
  • Suzy Partner — Sponsor of Sustainable Media Center
  • TED Coalition — Organized youth engagement and hosted events around TED 2025 in Vancouver.
  • US News Partner — Sponsor of Sustainable Media Center
  • Unfiinshed Partner — Sponsor of Sustainable Media Center
  • United Nations General Assembly Government — Engaged with policymakers during UNGA Media Week 2025 to promote youth voices and the Social Intelligence framework.
  • World Economic Forum Coalition — Participated in Davos 2025 to advance youth empowerment and counter misinformation through Social Intelligence.
  • eShap Partner — Sponsor of Sustainable Media Center
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Codification of Ethical Media Standards
    methodology: sustainable media practices codification
    By codifying sustainable media practices and promoting ethical standards, the organization seeks to shift industry norms, because clear, shared frameworks enable systemic change across the media ecosystem.
  • Community-Level Translation of Digital Challenges
    methodology: community_dialogue_translation
    By translating global digital challenges into local community dialogues, the organization fosters broader public understanding and action, because localized engagement makes systemic issues more tangible and actionable for diverse audiences.
  • Healthier-by-Design Ecosystems
    methodology: healthier-by-design
    By advocating for decentralized architectures and ethical monetization models, the organization aims to reshape the media ecosystem to prioritize user wellbeing over engagement-driven harm, because technology designed with human autonomy and trust at its core produces more sustainable and accountable platforms.
  • Intergenerational Co-Design for Media Reform
    methodology: intergenerational_co_design
    By combining the lived experience and innovation of younger generations with the expertise of seasoned leaders in media and technology, the organization produces more effective and legitimate solutions for social media reform, because diverse generational perspectives lead to more resilient and user-centered platform designs.