What they call their work
What they do
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Israel and Jewish Heritage Educational Travel 2 activities
- Advocacy for the Rebbe as MoshiachInitiated a global rabbinic inquiry in 1991 on the identity of Moshiach, endorsed petitions affirming the Rebbe as King Moshiach, supported publication of manuscripts explaining fulfillment of Moshiach criteria, and encouraged the singing of “Yechi” as an expression of acceptance.
- Public spiritual awareness campaignsLaunches billboard campaigns and distributes materials in public spaces to promote spiritual positivity, including a nationwide campaign and a public billboard in Brooklyn with the message “Moshiach Is Here” and “Just add in goodness and kindness.”
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Jewish Textual and Educational Publishing 2 activities
- Educational programming on the Rebbe as MoshiachConducts scheduled classes and distributes booklets such as "Moshiach Vadai" that teach about the Rebbe’s identity as Moshiach according to Rambam’s legal framework, particularly during conventions and gatherings.
- Study and dissemination of the Rebbe's teachings on RedemptionConducts ongoing study of the Rebbe's 1991–1992 talks (Dvar Malchus) and produces, adapts, and publishes content based on these teachings and lectures by Rabbi Reuven Wolf to internalize and share messages about the era of Redemption.
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Jewish Holiday and Shabbat Community Events 1 activity
- Annual Lag B'Omer conventions and related eventsHosts annual Lag B'Omer conventions, including the 10th and 14th annual events, featuring talks, music, food, and spiritual gatherings; also organizes associated events such as parades, welcome receptions, farbrengens, Shalosh Seudos, Melave Malka, and farewell lunches.
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Jewish Religious Education and Outreach 1 activity
- Jewish and Noahide spiritual outreachOperates a global network of Chabad Houses to encourage Jewish heritage, conducts outreach to non-Jews by distributing educational materials on the Seven Noahide Laws, and promotes the observance of these laws through public engagement.
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Jewish Women's Spiritual & Social Circles 1 activity
- Organized community events and toursOrganizes and hosts community events including monthly Sunday lunch-and-learn programs, women’s gatherings with creative expression, and tours of religious facilities such as a mikvah in Crown Heights.
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Uncategorized 1 activity
- Signature collection for Kabbolas HaMalchus declarationConducts ongoing petition signature collection—both in-person and online—to affirm acceptance of the Rebbe as King Moshiach, including at locations such as ShopRite Supermarket in Plainview and the Isaiah Wall near the United Nations, with historical collection of over 250 initial signatures and thousands more in 1991.
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Who runs it
- Barbara Botnick — President
- Chavie Cohen — Director
- Malka Kipnes — Director
- Sarah Weinkranz — Director
Who they work with
- 770 Partner — Hosted a class in the women’s section of 770.
- 7for70.net Partner — Partner website promoting the 7 Noahide Laws.
- Avigail Halevy Partner — Organized the first Geulah Generation float and hosted Shalosh Seudah during the convention.
- Basha Botnick Partner — Delivered an impromptu speech at the Farewell Lunch with spiritual insights rooted in Dvar Malchus.
- Chabad Network — Organization aligns with and promotes values associated with Chabad, referencing the Lubavitcher Rebbe and Chabad dinners as sources of inspiration.
- Daniel Botnick Partner — Created graphics for invitations and tambourines used during the convention.
- Devorah Leah Blau Partner — Welcomed attendees at the convention and delivered inspirational remarks at the Farewell Lunch.
- Lubavitch Partner — Collaborates with and promotes the teachings of Lubavitch in advancing the belief in Moshiach and the Redemption.
- Lubavitch Women's League Partner — Initiated Moshiach acceptance dinners that received the Rebbe's continued approval and were replicated globally.
- Lubavitcher women Partner — Organized and led the campaign to collect signatures accepting the Rebbe as King Moshiach.
- Malka Kipnes Partner — Donated tambourines to all attendees and delivered remarks at the Farewell Lunch.
- Sichos in English Partner — Lubavitch publishing arm with which the Rebbe engaged regarding the publication of works on Moshiach and redemption.
- The Times of Israel Partner — Collaborates with The Times of Israel to republish content.
- info@GeulahGeneration.com Partner — Point of contact for ordering outreach materials, indicating operational coordination.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Messianic Awareness Through Organic Spiritual Awakeningmethodology: organic_acceptanceBy fostering grassroots outreach, phased revelation, and public messaging, the organization seeks to inspire organic acceptance of the Rebbe as Moshiach, because imposed belief is less effective than faith that emerges from personal and communal spiritual awakening.
- Noahide Law Outreach as Universal Spiritual Foundationmethodology: noahide_law_outreachBy promoting the Seven Noahide Laws among gentiles and Jews alike, the organization advances global redemption because universal adherence to divinely ordained ethics prepares the world for the Messianic era.
- Spiritual Participation as Redemption Catalystmethodology: spiritual-participation-through-declarationBy encouraging public declarations, petition campaigns, and personal bonding with the Rebbe as Moshiach, the organization advances redemption because individual spiritual acts create a collective bond with the divine and activate the Messianic era.
- Torah-Based Messianic Theology as Foundational Authoritymethodology: halachic_and_textual_interpretationBy grounding the belief in the Rebbe as Moshiach in halachic interpretation and traditional Chabad teachings, the organization legitimizes its mission because textual and rabbinic authority sustains faith and guides spiritual practice.