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The Geulah Generation Inc

Brooklyn, NY · EIN 465608208 · Form 990 · FY2022 · NTEE X20 · Religion-Related · Small ($100K-$1M) · www.geulahgeneration.com
revenue
$420K
expenses
$128K
net assets
$300K
employees
0
program ratio
100%
mission · from form 990

Geulah Generation is dedicated to nurturing the spiritual needs of all women in accordance with the teachings of the Lubavitcher Rebbe.

profile · synthesized from sources

The Geulah Generation is a nonprofit organization dedicated to advancing the belief that the Lubavitcher Rebbe is Moshiach (Messiah) and promoting the spiritual redemption (Geulah) of the world. It focuses on inspiring Jewish women to embrace and publicly accept the Rebbe as King Moshiach through conventions, educational content, and signature campaigns. The organization operates within the Chabad-Lubavitch Hasidic tradition and emphasizes personal and global transformation through faith and divine service.

named programs · 3 · from sources

What they call their work

Accept the Kingship of Moshiach Campaign
Online initiative inviting individuals to formally accept the Lubavitcher Rebbe as King Moshiach through a declaration on the organization's website.
Geulah Generation Convention
Annual gathering of women focused on spiritual renewal, education, and celebrating the Rebbe as King Moshiach, featuring Shabbat services, meals, learning sessions, and a parade float.
Women's Signature Campaigns
Organized collection of signatures from women affirming their acceptance of the Rebbe as Moshiach, presented in person and promoted through events and outreach.
activities · 6 groups

What they do

  • Israel and Jewish Heritage Educational Travel 2 activities
    • Advocacy for the Rebbe as Moshiach
      Initiated a global rabbinic inquiry in 1991 on the identity of Moshiach, endorsed petitions affirming the Rebbe as King Moshiach, supported publication of manuscripts explaining fulfillment of Moshiach criteria, and encouraged the singing of “Yechi” as an expression of acceptance.
    • Public spiritual awareness campaigns
      Launches billboard campaigns and distributes materials in public spaces to promote spiritual positivity, including a nationwide campaign and a public billboard in Brooklyn with the message “Moshiach Is Here” and “Just add in goodness and kindness.”
  • Jewish Textual and Educational Publishing 2 activities
    • Educational programming on the Rebbe as Moshiach
      Conducts scheduled classes and distributes booklets such as "Moshiach Vadai" that teach about the Rebbe’s identity as Moshiach according to Rambam’s legal framework, particularly during conventions and gatherings.
    • Study and dissemination of the Rebbe's teachings on Redemption
      Conducts ongoing study of the Rebbe's 1991–1992 talks (Dvar Malchus) and produces, adapts, and publishes content based on these teachings and lectures by Rabbi Reuven Wolf to internalize and share messages about the era of Redemption.
  • Jewish Holiday and Shabbat Community Events 1 activity
    • Annual Lag B'Omer conventions and related events
      Hosts annual Lag B'Omer conventions, including the 10th and 14th annual events, featuring talks, music, food, and spiritual gatherings; also organizes associated events such as parades, welcome receptions, farbrengens, Shalosh Seudos, Melave Malka, and farewell lunches.
  • Jewish Religious Education and Outreach 1 activity
    • Jewish and Noahide spiritual outreach
      Operates a global network of Chabad Houses to encourage Jewish heritage, conducts outreach to non-Jews by distributing educational materials on the Seven Noahide Laws, and promotes the observance of these laws through public engagement.
  • Jewish Women's Spiritual & Social Circles 1 activity
    • Organized community events and tours
      Organizes and hosts community events including monthly Sunday lunch-and-learn programs, women’s gatherings with creative expression, and tours of religious facilities such as a mikvah in Crown Heights.
  • Uncategorized 1 activity
    • Signature collection for Kabbolas HaMalchus declaration
      Conducts ongoing petition signature collection—both in-person and online—to affirm acceptance of the Rebbe as King Moshiach, including at locations such as ShopRite Supermarket in Plainview and the Isaiah Wall near the United Nations, with historical collection of over 250 initial signatures and thousands more in 1991.
financials · form 990 · fy2022
revenue
Total revenue$420K
Contributions & grants$420K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$128K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineOther
balance sheet
Total assets$300K
Cash$300K
Investments$0
Liabilities$0
Net assets$300K
Liquid reserves28.0 mo
1 years on record · 2022–2022
leadership · form 990 part vii · fy2022

Who runs it

board members · 4
  • Barbara Botnick — President
  • Chavie Cohen — Director
  • Malka Kipnes — Director
  • Sarah Weinkranz — Director
relationships · 14

Who they work with

  • 770 Partner — Hosted a class in the women’s section of 770.
  • 7for70.net Partner — Partner website promoting the 7 Noahide Laws.
  • Avigail Halevy Partner — Organized the first Geulah Generation float and hosted Shalosh Seudah during the convention.
  • Basha Botnick Partner — Delivered an impromptu speech at the Farewell Lunch with spiritual insights rooted in Dvar Malchus.
  • Chabad Network — Organization aligns with and promotes values associated with Chabad, referencing the Lubavitcher Rebbe and Chabad dinners as sources of inspiration.
  • Daniel Botnick Partner — Created graphics for invitations and tambourines used during the convention.
  • Devorah Leah Blau Partner — Welcomed attendees at the convention and delivered inspirational remarks at the Farewell Lunch.
  • Lubavitch Partner — Collaborates with and promotes the teachings of Lubavitch in advancing the belief in Moshiach and the Redemption.
  • Lubavitch Women's League Partner — Initiated Moshiach acceptance dinners that received the Rebbe's continued approval and were replicated globally.
  • Lubavitcher women Partner — Organized and led the campaign to collect signatures accepting the Rebbe as King Moshiach.
  • Malka Kipnes Partner — Donated tambourines to all attendees and delivered remarks at the Farewell Lunch.
  • Sichos in English Partner — Lubavitch publishing arm with which the Rebbe engaged regarding the publication of works on Moshiach and redemption.
  • The Times of Israel Partner — Collaborates with The Times of Israel to republish content.
  • info@GeulahGeneration.com Partner — Point of contact for ordering outreach materials, indicating operational coordination.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Messianic Awareness Through Organic Spiritual Awakening
    methodology: organic_acceptance
    By fostering grassroots outreach, phased revelation, and public messaging, the organization seeks to inspire organic acceptance of the Rebbe as Moshiach, because imposed belief is less effective than faith that emerges from personal and communal spiritual awakening.
  • Noahide Law Outreach as Universal Spiritual Foundation
    methodology: noahide_law_outreach
    By promoting the Seven Noahide Laws among gentiles and Jews alike, the organization advances global redemption because universal adherence to divinely ordained ethics prepares the world for the Messianic era.
  • Spiritual Participation as Redemption Catalyst
    methodology: spiritual-participation-through-declaration
    By encouraging public declarations, petition campaigns, and personal bonding with the Rebbe as Moshiach, the organization advances redemption because individual spiritual acts create a collective bond with the divine and activate the Messianic era.
  • Torah-Based Messianic Theology as Foundational Authority
    methodology: halachic_and_textual_interpretation
    By grounding the belief in the Rebbe as Moshiach in halachic interpretation and traditional Chabad teachings, the organization legitimizes its mission because textual and rabbinic authority sustains faith and guides spiritual practice.