named programs · 2 · from sources
What they call their work
Medical Sponsorship Program
Provides financial support to 501(c)(3) shelters and rescue groups for veterinary care of senior dogs (age 7 and up) to improve their health and adoptability.
Social Media Advocacy Campaign
Uses a national social media platform to highlight individual homeless senior dogs, raise awareness about adoption, and inspire the public to adopt older pets.
activities · 4 groups
What they do
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Humane Education and Responsible Pet Ownership 1 activity
- Educate the public about senior dog rescueProvides information and educational outreach to raise awareness about the importance of rescuing and supporting elderly homeless pets, promoting broader understanding and engagement with senior dog adoption.
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Structured Animal Adoption Program 1 activity
- Facilitate adoptions of homeless senior dogsOperates a program to facilitate the adoption of homeless senior dogs (aged 7 and older), with over 1,200 adoptions completed across the United States since 2014. Focuses specifically on senior animals to increase their chances of finding permanent homes.
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Animal Welfare Fundraising through Retail and Sales 1 activity
- Fund senior dog programs through merchandise salesGenerates financial support for the organization’s mission by selling custom doggy sweatshirts featuring senior dog adoption messages, with 100% of profits directed to fund senior dog adoptions and medical care.
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Animal Welfare and Rescue Support 1 activity
- Provide medical sponsorships for senior dogsOffers medical sponsorships covering the specific health needs of senior dogs aged 7 and older to relieve pain, improve health, and increase adoptability. These services are a core part of supporting senior dog welfare.
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financials · form 990EZ · fy2025
revenue
Total revenue$436
Contributions & grants$436100%
Program service revenue——
Investment income——
Other revenue—
expenses
Total expenses$1K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$5K
Cash—
Investments—
Liabilities—
Net assets$5K
6 years on record · 2020–2025 · YoY revenue -97.3%
relationships · 2
Who they work with
- 501c3 shelters and rescue groups Partner — Collaborates with 501c3 shelters and rescue groups to provide medical sponsorships for senior dogs.
- Erin Stanton Partner — Founder and creator of Susie's Senior Dogs Inc.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Branded Merchandise as Mobile Advocacy 17 orgsmethodology: awareness-through-merchandiseBy turning pet apparel and merchandise into visible advocacy tools, the organization raises public awareness about senior dog adoption because wearable messaging extends outreach into everyday community spaces, sparking conversations and normalizing the cause.shared approach: Visibility Through Emotional Storytelling →
- Social Media Visibility to Drive Adoptions 17 orgsmethodology: social-media advocacyBy using social media platforms to highlight individual senior dogs, the organization increases their visibility to potential adopters, thereby boosting adoption rates because personalized, shareable content expands reach and engagement.shared approach: Visibility Through Emotional Storytelling →
- Story-Based Advocacy to Shift Perceptions 17 orgsmethodology: awareness_and_perception_changeBy sharing personal success stories and testimonials of senior dog adoptions, the organization challenges negative stereotypes about older dogs, increasing public empathy and adoption interest because narrative engagement fosters emotional connection and dispels misconceptions.shared approach: Visibility Through Emotional Storytelling →
- Medical Sponsorship to Increase Adoptabilitymethodology: barrier-reduction fundingBy funding medical care and treatment for senior dogs in shelters and rescues, the organization improves their health and well-being, thereby increasing their chances of adoption because healthier dogs are more likely to be chosen by adopters.