named programs · 5 · from sources
What they call their work
Broadway Sessions
Program bringing cast members from Broadway productions to seniors who cannot attend theater due to physical or financial barriers; funded in part by Broadway Cares/Equity Fights AIDS.
One-On-One Sessions
Thirty-minute personalized musical visits via Zoom with a Sing For Your Seniors artist; offered for $50 with financial assistance available.
Public Sessions
Open virtual group sessions via Zoom for individual seniors, providing musical and social enrichment; made possible by grants and donations.
SFYS Sessions
Customized live musical concerts featuring multiple professional artists and a pianist, followed by a 15-minute social "meet & mingle" period; delivered in senior communities and care centers.
Virtual SFYS Sessions
One-hour Zoom-based musical and interactive enrichment sessions for individual seniors not affiliated with senior centers, including group and one-on-one options.
activities · 1 group
What they do
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Live Music Performances for Seniors and Isolated Populations 3 activities
- Deliver virtual one-on-one musical visits for individual seniorsProvides thirty-minute personalized musical visits via Zoom with Sing for Your Seniors artists for individual seniors, including those isolated due to physical or financial barriers, through one-hour virtual sessions featuring live music and interactive verbal engagement.
- Facilitate post-performance social engagement between artists and seniorsConducts 15-minute social sessions following live performances to foster personal connections and relationships between performing artists and seniors, enhancing the emotional and social impact of the musical experience.
- Host live musical performances for seniors in care facilitiesProvides 45-minute live musical performances featuring Broadway songs and scenes, delivered by multiple performing artists accompanied by a pianist, to seniors in assisted living and memory care facilities across New York City. These performances include audience engagement and are tailored for individuals with cognitive impairments, developmental delays, or visual impairments, often concluding with group sing-alongs using Braille lyric sheets when applicable.
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financials · form 990EZ · fy2024
revenue
Total revenue$55K
Contributions & grants$55K100%
Program service revenue——
Investment income——
Other revenue—
expenses
Total expenses$51K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$35K
Grants paid out—
balance sheet
Total assets$63K
Cash—
Investments—
Liabilities—
Net assets$59K
4 years on record · 2021–2024 · YoY revenue +27.9%
leadership · form 990 part vii · fy2024
Who runs it
board members · 6
- CHRISTINE ROWEN — BOARD MEMBER
- DANIEL TORRES — BOARD MEMBER
- JOEY COSTELLO — BOARD MEMBER
- MICHAEL POPE — BOARD MEMBER
- TIM HAUSMANN — BOARD PRESIDENT
- TRACI BLAIR — EXECUTIVE DIRECTOR
relationships · 11
Who they work with
- Alzheimer's Foundation of America Network — Member organization of the Alzheimer's Foundation of America
- Alzheimer’s Foundation of America Partner — Hosts Sing for Your Seniors performances for seniors, including those affected by Alzheimer's.
- Broadway Cares/Equity Fights AIDS Funder — Provided grants to support the Broadway Sessions program.
- Broadway Cares/Equity Fights AIDS Funder — Provider of the Quality of Life grant awarded to Sing For Your Seniors eight times
- Enchanted Hills Camp for the Blind Partner — Hosts performances for blind and visually impaired adult and senior campers.
- Inspīr Assisted Living and Memory Care Partner — Host site for music sessions conducted by Sing for Your Seniors.
- Julia Johanos Partner — Performing artist who participates in Sing For Your Seniors musical programs.
- New York City Partner — Location of Off-Broadway performance engagement linked to organizational leadership experience.
- The Lenox Hill Neighborhood House Partner — Hosts Sing For Your Seniors music sessions for senior audiences.
- Village Adult Day Health Center Partner — Hosts Sing for Your Seniors performances for its clients.
- Zoom Partner — Platform used to deliver virtual public sessions.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Audience-Driven Personalizationmethodology: audience-request-driven performanceBy shaping performances around audience song requests and personal storytelling, the organization deepens emotional resonance and sustained engagement, because personal relevance increases attention, memory recall, and feelings of dignity and connection among seniors.
- Inclusive and Access-Centered Program Deliverymethodology: inclusive-musical-engagementBy removing financial, physical, and sensory barriers to participation—through sliding-scale access, in-person outreach, virtual programming, and adaptive materials like Braille lyric sheets—the organization increases meaningful engagement, because equitable access ensures broader reach and deeper inclusion of marginalized seniors.
- Music-Based Cognitive and Emotional Engagementmethodology: music-for-memory-and-connectionBy delivering live, interactive musical performances tailored to senior audiences, the organization stimulates cognitive function, emotional responsiveness, and social connection, because music activates memory pathways and fosters shared emotional experiences even among non-responsive or isolated individuals.