named programs · 4 · from sources
What they call their work
Anti-Stigma Campaigns
Initiatives that partner with culture-makers, athletes, and business leaders to share personal mental health experiences and reduce public stigma
Mental Health Marketplace
Free online platform that connects individuals to mental health services, allowing users to filter by challenge, price, location, and other criteria
Workplace Mental Health Advocacy
Program that partners with businesses and policymakers to promote investment in employee mental health programs and share best practices
World Mental Health Day Festival
Flagship cultural event featuring programming, volunteer opportunities, and visibility initiatives to advance the mental health movement
activities · 6 groups
What they do
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Mental Health Education and Awareness 4 activities
- Conduct public advocacy campaigns on mental healthLeads public advocacy efforts through campaigns, events, original content, earned media, and strategic collaborations to shift public attitudes and discourse around mental health.
- Host public events to promote mental health awarenessOrganizes and hosts large-scale public events such as the World Mental Health Day Festival, annual Gala, and partnerships with events like the New York City Marathon 2025 to advance awareness and storytelling.
- Mobilize experts and partnerships to address mental health crisisDeploys a full-time team of experts who leverage advanced technology, strategic communications, and key partnerships to implement solutions for the mental health crisis.
- Provide workplace mental health programming and engagementOffers curated speaker series, custom mental health programs, peer networking, and employee engagement opportunities for organizations, including through the World Mental Health Day Festival and sponsorship-linked events.
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Nonprofit Sector Research & Data Analysis 1 activity
- Generate and publish mental health research reportsConducts nationally representative surveys and publishes annual "State of Mental Health" reports on trends in mental health stressors, anxiety, burnout, and pandemic impacts, in partnership with The Harris Poll.
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Volunteer Engagement and Capacity Support 1 activity
- Offer volunteer and board service opportunitiesProvides volunteer roles and board service opportunities for executives and individuals to support mental health initiatives, particularly through events like the World Mental Health Day Festival.
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Direct Mental Health Counseling and Support Services 1 activity
- Operate free online mental health marketplaceRuns a free digital platform that connects users with rigorously screened mental health services, searchable by challenge, price, and location, to expand access to care.
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Community Resource Navigation and Support Services 1 activity
- Report programmatic reachReports that programmatic initiatives have served over 500,000 people.
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Impact Investing Knowledge & Technology Platforms 1 activity
- Use data to inform mental health policy and investmentLeverages real-world data to guide mental health investment decisions by companies and policymakers, supporting evidence-based strategies.
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financials · form 990 · fy2024
revenue
Total revenue$4.07M
Contributions & grants$4.62M114%
Program service revenue$37K1%
Investment income$93K2%
Other revenue$-681K
expenses
Total expenses$3.70M
Program expenses63%
Admin / overhead19%
Fundraising17%
Salaries & benefits$1.49M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$4.75M
Cash$3.40M
Investments$0
Liabilities$218K
Net assets$4.54M
Liquid reserves11.0 mo
4 years on record · 2020–2024 · YoY revenue +55.8%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 4
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| PHILLIP SCHERMER | PRESIDENT & CEO | 40 | $459K |
| MELINE QUIGLEY | HEAD OF STRATEGY | 40 | $175K |
| VINCENT QUINTEN RIETMEIJER | DIRECTOR OF DEVELOPMENT | 40 | $160K |
| CASSANDRA DAWES | DIRECTOR OF EVENTS | 40 | $141K |
board members · 19
- AARON DWORKIN — DIRECTOR
- ANDY SEKEL — DIRECTOR
- BARRY HERMAN — DIRECTOR
- BILL KOLB — DIRECTOR
- BRIAN OFFUTT — DIRECTOR
- CARSON DALY — DIRECTOR
- CHRIS ZAROU — DIRECTOR
- DR SUKU NAGENDRAN — DIRECTOR
- JACQUI CANNEY — DIRECTOR
- JEFF YABUKI — DIRECTOR
- JODY GERSON — DIRECTOR
- KALEN IRSAY JACKSON — DIRECTOR
- LISA LICHT — DIRECTOR
- LISA STONE PRITZKER — DIRECTOR
- MICHAEL KASSAN — DIRECTOR
- SALLY YATES — DIRECTOR
- STAN GALANSKI — DIRECTOR
- SUSIE SARLO — DIRECTOR
- TERA HANKS — DIRECTOR
relationships · 13
Who they work with
- Bill Lawrence Partner — Honored as 2026 Storyteller of the Year for using media to advance mental health dialogue.
- Boardroom Partner — Rich Kleiman, co-founder and CEO of Boardroom, has joined Project Healthy Minds' Board of Directors, bringing strategic partnership expertise and cultural influence.
- Michael D. Ratner Partner — Serves on Project Healthy Minds’ Advisory Council and will introduce the Storyteller of the Year award.
- Naeem Khan Partner — Named Artistic Curator for the World Mental Health Day Gala, creating an immersive experience centered on mental health expression.
- New York City Marathon Partner — Collaborated with Project Healthy Minds in 2025 to promote mental health awareness among participants.
- New York City Marathon Partner — Sponsored volunteer participation by Project Healthy Minds.
- The Harris Poll Partner — Research partner for the 2024 "State of Mental Health" Report.
- Variety Partner — Media partner that has announced details about the Project Healthy Minds gala
- business leaders Partner — Collaborating to promote workplace mental health and link it to financial performance.
- civic leaders Partner — Working with to break mental health stigma by sharing personal experiences.
- culture-makers Partner — Engaging to speak out about mental health and reduce stigma through personal storytelling.
- policymakers Partner — Partnering to advocate for investment in innovative workplace mental health programs.
- world-class mental health clinical partners Partner — Collaborates with clinical partners to screen mental health services offered through its marketplace.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Anti-Stigma Campaigns to Increase Help-Seekingmethodology: anti-stigma_campaignBy partnering with culture-makers and using storytelling in media and public conversations, we reduce mental health stigma and increase early engagement with services, because cultural narratives shape individual attitudes and behaviors around help-seeking.
- Data-Driven Advocacy for Policy and Investment Shiftsmethodology: data-driven systems influenceBy generating and leveraging real-world data, we influence mental health funding and policy decisions among policymakers and companies, because evidence of impact and ROI strengthens the case for systemic reform and institutional investment.
- Digital Marketplace with Clinical Screeningmethodology: digital_access_platformBy providing a free, user-friendly digital platform that rigorously screens mental health providers, we reduce access barriers and improve match quality, because trust and ease of use increase utilization of mental health services.
- Workplace Integration as a Lever for Systemic Changemethodology: workplace_mental_health_integrationBy partnering with corporations and business leaders to integrate mental health measurement and support into workplace systems, we drive systemic investment and policy change, because linking mental health to organizational performance incentivizes institutional adoption and scalability.